Skip to main content

Website creation is more exciting than ever as creators benefit from a constant stream of new approaches to building an incredible website. Although there are many competing approaches to web design being featured on a broad range of sites, there are many common elements we can identify to find the best design techniques available for creating a highly rated website today.

Emphasize Mobile Compatibility

In 2018, more people are searching the internet with mobile devices than on desktop computers. This means that designing a highly rated website includes building it with mobile viewing as a primary concern. Emphasizing collapsible layouts, minimalist designs that look better on a smaller screen, icons explicitly designed for mobile use, and choosing images and illustrations that will still be easily recognizable on smaller displays are all essential parts of modern web design. The keyboard is no longer the primary tool used by people navigating the internet; touch-screen icons have to be easy to use and interpret to pull and retain mobile customers.

Let Custom Illustrations take Center Stage

Popular websites today heavily emphasize the creative use of custom illustrations. Storytelling through illustration can be used to emphasize the voice and culture of your brand in a way that is more compelling than an about-us page or a detailed explanation of your companies values. While text is still the primary way to communicate with the viewer, reactive animated illustrations make your website fun for the viewer to interact with. Most importantly, illustrations, more than photographs or other more complex images, are more easily scale-able to mobile platforms because of their relative simplicity. Utilize illustrations to break up the visual field and stand out from the crowd.

Design Beyond the Grid

Minimalist website design layouts of the near past made tremendous strides toward eliminating unnecessary and distracting features from older website layouts. This was partly achieved with the creation of grids that helped simplify and define the functions of each element of the page. While this approach did a lot to modernize and declutter websites, the reliance on grid structures often made sites feel impersonal and sterile. The human element was lost. Today’s best sites incorporate design that hasn’t abandoned the grid but isn’t restricted by it either. Modern layouts utilize overlapping elements and organic shapes to create personality and uniqueness.

But Don’t Go Overboard

After luring viewers in with SEO and creative marketing, professional sites must effectively accomplish their business objectives without making a bloated site that turns off viewers. An emerging solution is the use of AI and business intelligence to create data visualizations in real time that can quickly communicate information to the consumer in creative, visually appealing ways which effectively funnel consumers into transactions with minimal real estate. That means that there shouldn’t just be sole focus on attracting new clients, but to create a usable and effective website while integrating brand and company identity into it.

Form Follows Function: Great sites Emphasis Usability

Creating a site with high usability means building it with the user’s needs in mind at every stage. In a modern context, assuming mobile compatibility, a usable site has several other distinct characteristics. It is accessible. Emphasizing SEO and social media tools brings your site to viewers. The tools on your site should be intuitive and easy to learn.The purpose of each page should be clear and should be a part of your marketing funnel. Your site should create a sense of authority, trust and be relevant to your audience’s interest.

Break Up the Monotony With Creative Multimedia Utilization

Not long ago, it was common to see websites with long, uninterrupted blocks of text as the primary feature of each page. Websites were divided into clear sections that separated images from stories or comment sections. Modern sites use a multimedia approach to break the visual monotony of sites. Think of this as topically relevant commercial breaks strategically placed inside your content to keep viewers engaged and interacting with your content. Images, videos, illustrations advertisements should be strategically placed within web content in a way that still supports the overall goals of your site.

Approaches to website design are affected by trends in the market just as much as any other creative enterprise. The design philosophies that worked in the past might produce a dated result today. By incorporating one or several of these design philosophies, we can help you create a website that is modern, fresh, and that people will love to visit.

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!

Marketing by

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.


Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.


Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!


Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.


Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!


Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.


Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.


Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.


Leave a Reply