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The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Online Booking

Online Booking seems to be all the rage these days; with claims of the hours it will save going back and forth to book appointments. With that in mind, we went on a mission to set up online booking on our Google business listing. After a few days of toil, SUCCESS!Book an Appointment with Above the Fold

Online booking has long been available on our website but direct access for new clients and existing clients makes it super easy. And as an added bonus, text confirmations are included for free! Our booking is set up with Square because there is no additional fee to use Appointments.

Confirm Your Amenities

Google recognizes how important accurate details are on your listing and has given hotels greater abilities to amend their amenities. It’s not hard to figure out that a hotel property listing that claims to have a pool, but doesn’t, is going to receive a number of complaints from customers.

Amenities can be revised in the Info section of a listing. If a customer has commented on features they “thought” you offered, it would be a great idea to check your listing!

Messaging Insights

If you have Messaging turned “on” in your listing, you can now see how Google measures your responsiveness.

The more responsive you are, the more Google will prompt your listing near the top. To turn Messaging on, log in to your listing at, and click Messaging on the left hand side. If you do not see the option, then it is not available for your listing/business category yet.

Saving the Best for Last!

BULK Review Management & Responding

You read that right. If you have more than one location or more than one listing, this is a dream come true. Log in to your listing and go here: You will see a combined set of reviews from all of the listings.

Not sure how to respond? Check out this video we published on responding to reviews.


Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.

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