Google My Business to Find More Ready-to-Buy Customers
The latest updates on the #1 Listing service used by your customers.
Google Listings can be a challenge. On a good day. There’s just something about the process that can fluster even the best of us. Below, we share all of our tried and true steps to optimize your Listing; each and every one of the steps we take to boost our clients subscribed to Listing Management along with all of the latest updates to the tech giant’s free service.
Looking for just the updates? Skip ahead to this month’s updates.
What is a Google Listing? What will it do for me?
A Google Listing is a free service by Google and it garners the lion’s share of the click-traffic from ready-to-buy customers. Think of it this way; when researching a product or service, a potential customer will most likely head to the organic search results (websites that appear below the Listings) to learn or read more about the variety of offerings. When a customer is ready to buy, go, or take an action, they head to the Listings. As such, let’s get your Listing optimized!
Like it on top? There are only three ways you can get to the top of Google.
- Paid Ads. (Pay to play service. Average click-thru is 13.8%.)
- Google Listings. (Free Listing service from Google My Business. Average click-thru is 28.8%.)
- Organic Search Results. (Earn your way to top position with SEO. Average click-thru is 43.9%.)
Let’s get your business to the top!
A Breakdown of Your Google My Business Listing
Home
Your Google My Business Home tab is a quick overview of your business Insights (how many visitors, top search terms, requests for directions), competitor content and customer posted photos. Be sure to check it out and find some new ideas for content.
Posts
Posts are Google’s equivalent of social media posts: with the exception that Google wants you to promote your sales and discounts, as well as announce events and share news. Posts are a direct pipeline to Google; your chance to have a 1:1 conversation with Google, and say, “hey Google, here’s what we’re all about!”
Curious how many customers see your Posts? Carefully look under a Post and you will see a number beside a little “eye.”
Get the full scoop on what posts can do for your business and all the details in Google Adds Posts to Your Listing.
Info
The Info tab is the heart of your Google Listing. Here you can update all of the details about your business including Name, Address and Phone number (NAP), your business category(ies), hours and holidays, contact information, add a business description as well as products and services.
What is a business description you say? Glad you asked.
Here’s the short version. A business description is a 750 character, keyword-friendly written overview of your business. Want Google and potential customers to find you for website design? How about SEO services? Or reputation and listing management? This is the place to do it!
Looking for a few more details? Check out this video How to Add a Google Listing Description.
Up-to-date information about your business is HUGE. Repeat HUGE for getting your business found and chosen by customers. Don’t just think about it – finish reading this article and go update your information!
Insights
Ahhhh, insights, a data lover’s dream! Did you know that you can find out how many times your Listing was viewed? And what the top search keywords are for your Listing! The Insights tab gives you the ability to tailor new content according to what potential customers are searching for, giving you even better visibility in the search results!
Take a moment to look at the number of customers who view your Listing, click-thru to your website or ask for directions to your location. As the number of actions taken from your Listing increases, so too will your sales!
Power Up Your Business with Online Listings
Uncover the most powerful way to get your business on the first page of Google!
Reviews
Google and Facebook agree (shock!). Reviews are the #1 driver of success in Listings. Customers choose businesses with higher star ratings at an alarming rate. If you don’t have Reviews, you need to ask all of the customers you’ve wow’d! Finding it tough to ask? Check out this article, Gracefully Ask Your Customers for Reviews for tips to make it easy-peasy.
Oh but wait! Responding to Reviews is equally important; good or bad. In fact, responding to Reviews will greatly improve your online reputation. Learn all about the 4 Simple Steps to Respond to Reviews.
Messaging
Prefer a text or SMS message with your customers prior to a phonecall? Messaging allows you to chat with your customers, book appointments or answer questions even before a potential customer is ready to discuss their needs in detail; or until you are ready to disclose your number.
Jan 2019
It is believed, though it has not been confirmed by Google, that Messaging will be shut down in March 2019. If you did not setup Messaging, it is likely no longer an option for your business.
Photos
A picture says 1000 words. Imagine how many words you say with current and up-to-date pictures of your business, location, products, services, team and logos. You can speak volumes and the customer is listening!
Don’t forget – customers can upload photos too; what a great word of mouth marketing opportunity!
Website
Did you know that you can create your first website for free with Google? If you don’t already have a website, this is a great place to get started. Your website address will be listingname.business.google.com, but you have the option to buy a domain and build a more sophisticated site using Google Sites.
Your new, free site can include location, services, hours and pictures and is mobile friendly.
Users
Adding Users will allow you to collaborate with team members and share posting duties. In this section, you can add additional people to your Listing to be able to add and edit your Listing’s content. This feature makes collaboration and coordination with colleagues a breeze.
Create an Ad
Last but certainly not least, you can create a Google Ad from within your Listing. **TIP** Creating your first Ad from your Listing will connect your Google Ads account and your Google My Business account, offering you the added bonus of displaying your ad within the Listings.
Remember, ads are one of the top three ways to get your business to the top of Google and help customers find you.
Are you convinced of all the amazing (not to mention free) features that a Google My Business Listing can do for you yet? Need a hand getting setup? Check out our step-by-step instructions below.
You’ll be ‘above the fold’ in no time!
February 2019
February saw continued improvements for Service-area businesses, right from start-up to well-established.
Info
If your business serves customers at their location, or within a specific area, check out the new ways for customers to find you based on how you want to manage your customer communication.
Hotel Industry Rejoyce!
Google must think the most frequently asked question in a hotel is check-in and check-out time because you can now add it to Google My Business. If your Listing is marked “Hotel” you will see this option in Info.
Reviews
Google is making it easier to respond to Reviews. Business owners can now respond to reviews right from Google Maps on desktop. Best practices for responding to Reviews are to respond with 24 hours. Need a hand responding? Check out this handy video!
Listing owners and users can now leave Reviews with #hashtags to keep like-minded comments together. #FamilyFriendly #SundayBrunch #SinglesOnly will help steer customers in the right direction.
DYK: You can now share the places you love & why you love them by including hashtags in reviews on @googlemaps. And business owners can also add hashtags to their posts on Google through @GoogleMyBiz. pic.twitter.com/CcG7YbLltQ
Spam Detection
Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.
January 2019
Another exciting month of changes is behind us as Google continues to change up their plans. 2019 will see the end of some significant Google apps, namely Google+ and Allo. While Google+’s loss seems to be minimal, for those tied into Google My Business Messaging, Allo is a bigger deal.
Messaging
Allo, Google’s Messaging app, is saying good-bye in March 2019. Predictions are that Messaging within Listings will also go away, however it was recently noticed that some Listings display a larger, more prominent “Message Business” button. Many are hopeful that Google will allow messaging through an app, or through a mobile device.
For many businesses, Listing Messaging is tied into chat bots and drip sequences. If your business relies on Messaging, stay tuned for more updates!
In the example below you can see two options to Message the business. One in “Message” and the other in “Contact us now.”
Add Products and Services
Restaurants are long since familiar with the ability to add their menu, pricing and delivery information to Google Listings but most business categories will now see an option to add Products or Services within Info. Businesses can add numerous types of products and services including pricing to the Listing. Interestingly, content added here is only visible on a mobile device AND according to a Google spokesperson, this content does not influence search results.
Don’t let that sway you! In true Google fashion, what does not influence search today is bound to be a top performer tomorrow!
Mobile App
Google updated the 2014 mobile app on Android and iOS to include robust features such as Posting, Locations, Customers, Profiles and more. Most users will find the new app meets all their Listing management needs.
Agencies however are not able to use the app to service multiple clients at the same time.
Posts
Many users report seeing a decline in views and clicks to their Posts. Some business categories indicate Posts are no longer visible in search results. Google claims this is a temporary reduction but we are watching this trend closely.
For the time being, we recommend continuing to post keyword-friendly content to your Listing.
Google Guarantee
For a very select few business categories, Google is testing a Google Guarantee Program. This gives a business an “endorsed by Google” badge and drastically increases consumer confidence. Read the details on Google’s support page.
Agency Users
If you are an agency user, like Above the Fold, good news this month! Within the Agency dashboard, spreadsheets can be uploaded and downloaded to quickly integrate customers with multiple locations.
Spam Detection
Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.
Google My Business Step-by-Step Setup
Login page for Google My Business
Computer
- Navigate to Google My Business.
- New to Google My Business? Follow these steps to sign up for free
- Search for your business using its name and address.
- If you see a dialog letting you know that someone else has verified the business, follow these steps.
- If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
- Click Submit.
Mobile
- Open the Google My Business app.
- Sign in with the Google account you’d like to use to manage your business.
- If this is your first time adding a business to Google, sign in with the Google account you’d like to use to manage your business and touch Continue.
- If you’ve added a business before, tap the menu icon
, then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and choose + Create new business.
- If you see a dialog letting you know that someone else has verified the business, follow these steps.
- Enter your business name and information and agree to the terms of service. Touch Continue once you’re ready to create a listing for your business.
- You may want to access Google My Business on desktop to access more advanced editing features, including adding service-areas. Learn more
Mobile Listings View
To enter the verification code you receive:
- Sign in to Google My Business.
- If you’re managing multiple businesses, choose the one at the address where you received the postcard.
- Click Verify location from the menu (or click the Verify now button) and follow the prompts to complete verification.
Voila!
You have added or claimed your business on Google. Let us know how it went! Did you have any difficulties or was it an easy process?
Keeping your Listing up-to-date is a key feature of climbing the search ranks. Read more about adding Posts or a Description. By utilizing all of the features of the Google My Business Listing service, your business information will remain accurate and customers will more easily be able to shop with you.
