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Improve Business Performance with Business Intelligence

How to Use Business Intelligence to Improve your Business Performance

By Develop StrategyNo Comments

Guest post by: Danielle Canstello

A wealth of information is generated every single day in today’s digital-first landscape. It goes without saying that all of this data is critical to the growth of any business. The question now is: how can entrepreneurs and managers make better sense of their organization’s data without being overwhelmed by it?

Business Intelligence

It gives organizations a competitive edge in this ever-changing landscape of business by providing them with a better understanding of the factors that influence market trends. Business Intelligence (BI) solutions include:

  • Data warehouses
  • Dashboards
  • Ad hoc reporting
  • Data discovery tools
  • Cloud data services

A BI solution can aid your organization in several ways. However, companies have been slow to embrace such an approach. That’s mainly because there’s still a lot of confusion about business intelligence and how it should be applied to your organization.

In this guide, we hope to illuminate some areas that you might find confusing.

Why Is Business Intelligence Critical to Success?

No matter what industry you’re in, a well-implemented BI solution will empower you to derive actionable insights and critical business opportunities from big data.

Here are some of the benefits of implementing a BI system:

  1. Gives you quick access to critical information

Entrepreneurs constantly have to make critical business decisions to stay ahead. For you to make well-informed and timely decisions, your data needs to be accessible and easy to discern. That’s what BI solutions do for your company, allowing you to gain a competitive edge.

  1. Minimizes need for manual data entries and manipulation

In reducing the need for manual data entries, companies can minimize human error. Reporting and visualizations can be processed sooner, which means you can make smarter decisions faster as well.

  1. Aligns your key performance indicators with your strategies

Investing your time and resources into activities that are aligned with your business strategies will help you take your business to the next level. To avoid wasting resources, you must establish the metrics with the necessary KPIs that are aligned with your business strategies. By implementing BI solutions, you can improve the performance in areas that matter most.

  1. Measuring and tracking sales performance

Monitoring sales performance is easier with a BI solution, especially when you have several sales partners. It gives your team full visibility of their performance. In turn, it lets you know which partner needs a bit more effort.

  1. Illuminates areas where you can cut costs or allocate your budget

BI solutions can also help you identify areas where you can cut costs. Once you determine these critical areas, you can take immediate action and save resources.

Business intelligence solutions can have a positive influence on all aspects of the organization—your people, performance, and projects. In a study, researchers found that companies that have used big data have seen an 8% to 10% increase in profits, as well as a 10% reduction in overall costs.

How Is Business Intelligence Used?

There are several ways to use business intelligence in your organization. Here are a few:

  1. Analyzing customer behaviour

Customers are at the heart of your business. To thrive in this ever-changing world, you need to keep up with their needs and interests. The best way to do that is by analyzing customer habits, the bread crumbs they leave whenever they interact with your brand online.

Using business intelligence software, you can determine which products customers are into and which ones they aren’t. Analyzing purchase patterns, for instance, helps you make an informed decision about expanding a product line or scaling it back. Not only that, BI solutions enable you to determine cross-selling and up-selling opportunities in different customer touchpoints.

  1. Enhancing inventory management efficiency

Having too much or too little stock can hurt your bottom line. With a solid BI solution, you can identify how much you have left, how much isn’t selling, as well as the potential risks of understocking. In other words, it improves the visibility of your supply chain and allows you to maintain ideal inventory levels all year long. Not to mention, it keeps you informed of seasonal changes, as well as changes in customer demands.

In this customer-centric landscape of business, effective stock management is key to improving business performance. Research shows that 89% of consumers have turned to the competition following terrible customer experiences. By improving inventory management, you can drive more sales and improve the customer experience.

  1. Improving employee engagement

According to Gallup, around 34% of US workers are engaged, which is the highest record in the publication’s history. Inversely, the rate of actively disengaged employees is at an all-time low at 13%.

To keep up with the needs of a modern workforce, you need as much information as you can get on how employees are performing on the job. By implementing business intelligence, you can figure out how to approach disengaged employees and take immediate action. BI solutions also empower employees to work smarter and faster.

  1. Improving financial management

Embracing the right BI solution will let you simplify your financial data. It allows you to combine these financial statements with real-time analytics. In doing so, you can manage expenditures well and improve revenue.

Using BI solutions, you can analyze cash flows and balance sheets using visual content such as graphs, charts, and dashboards. These systems will make it easier for you to manage your finances and rebates.

  1. Increasing productivity of the IT department

It’s not unusual for IT departments to be swamped with work, especially now that companies have more data to gather and analyze. Without a sound BI solution, many IT departments have the responsibility of performing complex reports. Since they are often required to run several of these, errors are inevitable.

If you have a BI solution, you can assess your own reports and present them in a way that everyone can understand, even if you aren’t tech-savvy. This also presents you with several opportunities to acquire new skills and try out new strategies.

What Are the Signs Your Company Needs Business Intelligence?

Every company benefits from using a business intelligence solution. However, if you aren’t quite sure you should adopt one, you might want to pay attention to the signs.

Here are a few clear indicators that your company needs a BI solution:

  1. Lack of visibility into your business operations

  2. Seeing rapid business growth or a pending acquisition

  3. An increase in the volume of users accessing information

  4. The need to access relevant business data more efficiently

  5. Having new products

  6. Implementing upgrades within your IT environment

It’s the perfect time to invest in business intelligence solutions. Since consumers are producing massive volumes of data now more than ever, you ought to put that to good use. Implementing a sound BI system will help you improve your business performance and profitability.

Takeaway

Business intelligence solutions can be implemented in companies of all sizes from any industry. They give entrepreneurs the capabilities required for gathering and organizing critical data. It then allows them to process the information and present it in a way that makes it easier for everyone to come up with an actionable plan that will move the business forward.

Guest Author | Danielle Canstello, Pyramid Analytics

About the Author

Danielle Canstello is part of the content marketing team at Pyramid Analytics. They provide enterprise level analytics and business intelligence software. In her spare time, she writes around the web to spread her knowledge of the marketing, business intelligence and analytics industries.

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Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

4 Strategies to Increase Customer Conversion

By Develop StrategyNo Comments

Invest in Your Business; Convert More Customers with Your Website

Invest wisely for Greater Conversions.

It’s unlikely you’d invest in a business without a solid business plan. Or a plan in place to manage their online presence.

Your online presence is what you say about your business, and more importantly, what others say about your business and your industry. Your online presence is represented by your website, social media and reputation. Let’s focus on how you can use your website to improve your online presence and increase customer conversions (sign ups, contacts, purchases).

Here are 4 Strategies to Increase Conversions on Your Website

Contact Form

Companies that make it easy for customers to contact them receive more inquiries. A contact form can be as simple as this example, or much more complex, asking for details, availability, past history or reason for the request. The easier the form is for the customer to use, the more customers will use it.

Have you tested your contact form lately? Test your contact methods on a regular basis. Often updating plugins, making changes to your website and moving content within your website will “break” links and forms you’d forgotten were connected.

PROOF: We added a Contact Form to a customer’s website 1 year ago. At the time, the customer’s goal was to increase her business by 33%. Enhancing her website, re-examining the reason customers do business with her and adding a Contact Form resulted in a 50% growth year-over-year.

Curious about the number of visitors to your website and your conversion rate? Check out this handy service to measure your conversion and optimization rate.

Search Engine Optimization

There are several ways you can improve and build internet presence through search engine optimization (SEO) services. Google, for example, allows you to purchase traffic, pay to have your ad ranked higher in local searches, and even purchase traffic on a per-click basis. Just create a Google Ads account and you are on your way.

You can also improve your search rankings for free by offering quality and engaging content. Many businesses include a routine keyword-rich blog post on their company website that helps draw in traffic. The real key to SEO is monitoring the end result; keep track of the number of visitors to each blog post to understand what content is engaging to your customers.

PROOF: SEO is the long-game along with investing and planning for the future. SEO creates results for the long term much like eating well and exercise. You won’t see results overnight but small steps each day result in large gains in time. Such was the case for a local HR firm seeking to have their Listing and website at the top of Google; it took time but they are solidly at the top.

Mobile Website Design

A good website has relevant content for ready-to-buy customers, a company overview, service pages and contact information. If you want to stand out and engage your traffic, then stick to an easy design with a landing page that grabs the attention of your visitors. Need a hand planning out your site, or understanding what you can achieve? Take us up on our free assessment offer today!

Mobile-friendly websites are critical for businesses. Up to 90% of your traffic comes from mobile devices. Customers looking for a hotel, a restaurant or a coffee shop want find the closest location with the highest reviews. If your site is difficult to use on a mobile device, customers will abandon your site within 8 seconds for a competitor’s website.

PROOF: Check your Google Analytics account to determine how many of your visitors come from mobile vs desktop. Log in to your Google Analytics account, click Audience on the left hand-side, chose Mobile and select Overview. (Go figure – ours as of today for all time is 67% desktop.)

Manage Your Online Presence

With modern technology and the abundance of business-oriented search engine services, you shouldn’t have any problems promoting your business online. It just takes a little effort on your part to see a massive boost in traffic. With online marketing, the sky’s the limit. 

Many business owners fail to recognize that their online presence is as much what you say about yourself as it is what others say about you. To manage your online presence, you need to monitor ALL of the online content about your business and industry. Start with a tool like Google Alerts and as your business grows and needs a more robust tool, or your industry becomes more competitive, try Reputation Management.

PROOF: Reputation Management not only monitors your business, industry and employees, it also allows you the ability to monitor competitors. In a competitive industry like real estate or insurance, advisors often rely on competitor data to stay one step ahead of the competition.

These 4 Strategies will Provide Return on Your Investment

Increase your Return on Investment (ROI) starting today with these 4 simple strategies for real results. Be sure to let us know your results!

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!

Marketing by

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Secrets of Marketing

The Secrets of Marketing Revealed

By Develop StrategyOne Comment

The #1 Best Marketing Strategy of all Time

The #1 best marketing strategy of all time has not changed in the last 10 years.  It has not changed in the last 20 years.  Maybe even the last 50 years or more.

Whoa, stop the presses!  Digital is where it’s at.  Online is king.  Mentions, hits, website visitors and proof of performance is new lingo, of course marketing has changed.

Has it? The most successful companies, salespeople and marketers do the same things well today, as they did 50 years ago.

  1. They focus on people.
  2. They know their product.
  3. They know their brand’s place.
  4. Their price is based on their target market’s willingness to pay.
  5. They promote their industry first and their brand second.

Online Marketing Means More Options for Your Business

We were working with a client who was struggling with their marketing budget. To be frank, we were brought in to review the current activities and look for opportunities to reduce costs or improve performance.  In talking with the client, we found ourselves talking about the state of marketing nearly 20-years ago. A time when newspaper, radio and TV were the only advertising options.  Layout and design, or script writing, happened with the advertiser and a phone call was all that was needed to renew the ad from last year.  Buying an ad took a few minutes or a cup of coffee (and a smoke) at most.

Today marketers have dozens of mediums to choose from; sophisticated data to interpret and the ability, in many cases, to place their own ads and supply their own creative.  A single product or service may be advertised in 10 or more mediums, to achieve similar results.

Retail stores used to advertise sales in the newspaper and on radio. Today those same stores need to have the event promoted on Burbio to update Amazon Alexa and Google Home, place a Facebook and Instagram ad, develop content for their website, develop a campaign for advertising online and likely still run a radio ad.  That’s eight mediums for you numbers folks. The marketer who made a phone call to place an ad a few years ago now needs a sophisticated toolbox to reach their target audience.

Enter Marketing Automation

Marketing Automation means different things to different users. To a small business it means being able to manage multiple locations with ease and for a larger business it means in-depth reporting that can provide on-demand performance. It also means reducing the need for human intervention. An ad can be place for days, weeks and months at a time, with changes only needed when performance wanes. Blog posts and social media can be shared to multiple platforms at the same time. Landing pages can capture customer information, trigger bread crumbs to follow the customer on their web searches and enter contact information into sophisticated Customer Relationship Management programs.

Automation does not reduce marketing to a non-human activity; it allows us marketing-humans to maximize our time, challenge ourselves to constantly improve upon last months performance and strategically achieve business objectives.

This Where We Shine. Welcome Digital Marketing.

A sophisticated approach to marketing. We look at marketing from all angles. The data. The website. Social platforms. Customer mapping. High value customers and Highest value products and services. Syndication and website back links. Search engine results over time using reputation management, listings, reviews, social listening, website optimization and more

If the days of making a phone call to place an ad are gone, you might also be thinking, so to are the days of simplicity being the best marketing strategy. Yet, in talking with clients, customers and monitoring many trends, it seems the #1 best strategy continues to be:

  1. Know your people.
    • Your customers. Who are they? What do they like and dislike? Build a relationship with your customers. Focus on people, not the sale.
  2. Know your product.
    • The ins, the outs, the good, the bad. And know your competitors’ products.
  3. Know your brand’s place.
    • How does your product compare to others in the same category? Same marketplace?
    • Place also refers to where or how you sell your product. In a store, online, in the downtown area or in small neighbourhoods.
  4. Understand your value proposition and price.
    • What problem does your product solve for customers? Does your customer know this problem exists? Do they know a solution exists? Are you the luxury product or the entry-level product?
  5. Promote your product.
    • Expecting to bolster your product at the expense of another is a sign of a weak product. Bolster your industry first, and your product second.

Power Up Your Business with a Free Google Listing

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Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

The Power of Customer Reviews in Attracting New Customers

By Develop StrategyOne Comment

We’re taught the opinion of others don’t matter.

This is true to a certain extent, but the opinion of others truly does matter when their opinion is about your business. More specifically, their opinion really matters when it’s written down as a review.

Customer reviews hold a lot of power. It’s the power of persuasion. Whether or not they’re supporting your business with their review, you can count on people reading it to help determine their own decisions.

Below is a full guide discussing the power of customer reviews. Make sure to keep reading if you want to raise awareness for your brand.

People Crave Consistency

When trying something new, such as a new restaurant or service, people want to be assured their experience will be consistent. It’s part of persuasion.

People are more easily persuaded to trust something if the results prove to be the same time and time again. You wouldn’t like a restaurant if it was a guessing game whether or not your burger would be good that night. You want to spend your money in a place where you know you’re always getting what you want.

Customer reviews reveal consistency. While there will always be the inevitable complaints from disgruntled customers, if the majority of your reviews are consistently good, people will give your business a shot!

One major part about getting consistently good reviews is consistently urging your customers to leave a review.

Reviews Convince Those Stuck on the Fence

Some people spend a large amount of time researching brands before investing in anything. It’s completely understandable because who wants to end up throwing money away? No one.

The only tricky part about reading hours worth of reviews is becoming stuck on the fence about what to do. Even if someone narrows down their decision to two options, they may still feel stuck on where to spend their money.

With more customer reviews, potential customers unsure of what to do will eventually take the leap and trust your brand.

More Customer Reviews, More Views

Shopping local is becoming more popular, but if you’re a new local business, it may be difficult to build your internet presence.

Luckily for you, the more reviews you receive, the more visible your business becomes in searches. As people leave you positive reviews, your name will start working its way up in the algorithm.

In addition to that, people quickly browsing through a local search may just be glancing at the star ratings. If they notice your business is close to 5 stars, they may quickly click over to your website.

People Start Talking

Whether it’s good or bad, exposure starts conversations. The opinions of customers will start conversations online and in-person.

If someone has a wonderful experience with your brand or business, they may tell their friends and family. They may explain to their friends why those chose your business in the first place and why they were impressed.

On the flip side, if someone had a terrible experience with your brand, you’ll notice a drop in customers. This should motivate you to always put your best foot forward.

Have you noticed a negative review or two on social media? Privately reach out to the unhappy customer and attempt to resolve the issue. Showing you care could clear the air.

Customers Like Feeling Heard

By being a brand that encourages customer reviews, people will view you as an honest company. People like knowing they can speak their minds and that their voices will be heard.

Open up that line of communication with people by asking for genuine reviews. Do your best to reply to as many as you can, and take the negativity with a grain of salt.

Tell people you’re thankful for each review, and let the unhappy customers know you’ll be privately reaching out to them soon. By replying, potential customers will see you care. They’ll be more likely to trust your brand.

How to Get Reviews

Now that you fully understand customer reviews can make or break your online success as a company, you might be wondering how exactly you get those reviews. All you have to do is ask.

If you have a physical location people can visit, make sure to create a sign to leave by the door or checkout area urging people to write a review. Create a QR code or provide a link they can follow.

Is your business fully online? No worries about this! On the checkout window, let customers know they can leave a review, or follow up with a survey email.

You might have trouble pushing people to leave a review so try creating incentives. Offer discounts or free small gifts for those who show proof of leaving a review. People love discounts and free items.

Highlight Reviews

Once you start receiving reviews, pick a few here and there to highlight on your website. You can place them in their own article, or you can ask the customers who left them if you can record a video testimonial.

You may see a strange competition starting to develop if you start picking customers to highlight on your site or social media. People may start leaving reviews in hopes they’ll be picked next.

If your shop has an Instagram or Twitter, you can easily share small snippets of peoples’ experiences by sharing their stories or retweeting their reviews. By having them tag you on social media, you’ll gain tons of exposure!

It’s Time to Start Pushing for Reviews

Customer reviews are extremely important in brand exposure. They persuade people to give your brand a shot, and they open up important conversations around your brand. It’s time to start pushing for customer reviews.

Asking customers to leave a review doesn’t have to be awkward. Create incentive programs or social media accounts they can tag in reviews. Highlight some of the ones you love.

If you’re wanting to take your business to the next level, check out the rest of your site. Don’t hesitate to chat with us and ask any questions you may have.

Power Up Your Business with a Free Google Listing

Listings are a crazy, powerful tool for customers to find your business. Don't miss out on the free webinar!

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

The Importance of Branding

The Importance of Branding For Local Business

By Develop StrategyNo Comments

Branding Helps Your Business Grow from the Ground Up.

There’s an age-old debate about marketing… is it an art or a science?

At Above the Fold, we appreciate both the art side and the science side of marketing. However, we really focus on the science side of things to help our clients’ businesses grow. Marketing in this day and age has so many different components to it, and while it is important to keep both sides of marketing in mind, we find that using numbers and technical strategies really take businesses to the next level.

Marketing is Largely Driven by the Science

Interestingly, there are many aspects of marketing that people associate with the art side of marketing, that in fact, are largely driven by the science side of things. Let’s take branding and brand personality for example.

Branding or brand personality are terms that are thrown around a lot in the marketing world, but they basically refer to the consistent characteristics that are associated with a business. They are developed through all the things that potential customers see related to your business, for example, your logo, your social media, your website and your e-mails. Of course, all of these things have visual components that are immensely important with regards to brand development, but how you can use these tools as strategies to take your business to the next level is often overlooked. At Above the Fold, for example, we build e-campaigns, optimize social media usage, track visitors and interpret data about websites, monitor conversions from a variety of sources and more. All these approaches work with the technical side of marketing, but do wonders to develop businesses’ brands.

Branding is More than a ‘Nice to Do’

Why are branding and brand personality so important for your businesses. People often think that branding is a “nice to do” marketing strategy, but that it doesn’t actually do much other than look visually appealing. In fact, effective branding can actually help grow your business and make money. What’s not to love? Some of the best things that branding can do for businesses are making them more recognizable, and allowing potential customers to relate to them directly. This is especially important for local and small businesses trying to grow, as customers are more likely to engage with a business that they relate to. This goes along with the same logic as buying clothing, for example. If we look into a shop window, see an item of clothing and think “hey! That looks like something I would wear…” we are WAY more likely to buy that piece of clothing than if we had thought “hmm… not really my style.” We like to see a reflection of ourselves in the things that we buy. Basically, the better branding or brand personality a business has, the more it can relate to the correct consumer, establish its place in the market, and turn leads into paying customers.

This is all part of what we do at Above the Fold. We understand that all our clients have unique brands and goals for their businesses. Our process includes discussing the specific goals clients have for their businesses and then developing specific and dynamic strategies to achieve those goals together. We report results to you on a monthly basis in order to identify where progress is being made, and what adjustments or fine-tuning is needed.

We value open communication and commit to working with our clients every step of the way. We are also aware that goals and priorities shift as businesses grow, and we are constantly adapting our approaches and strategies as brands continue to mature.

Ultimately, our goal is to see your business ‘above the fold!’

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!

Marketing by

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

We're Live. Were Local.

We’re Live! We’re Local! We Work with You from the Ground Up!

By Develop StrategyNo Comments

Where It All Began

Back in 2015, we were on a summer road trip, when my husband and I got talking; you know those blue sky conversations that start with What if?  What if we won the lottery?  What if we had our own business(es)?  What if…  He has his dream (and it’s his to share) and I had mine.  At the time the technology did not exist to execute mine; at least not in an effective way.

Technology caught up and it’s now or never.  Above the Fold was conceived in the front seat of a hot car on a summer road trip and born July 4th this year.  It’s now live to you and growing like a crazy out of control teenager!

We aim to achieve one thing, more than anything else.  Make online simple for local businesses.

Chain stores have teams of people to manage listings, reviews, social media and websites.  How are local businesses to compete?  We believe the answer is Above the Fold.  We have the experience, the technology and the partners to help local businesses succeed.  We make it simple to manage your online world including your Listings and Customer Reviews, Social Media and Blogs and manage or develop a website including optimizing your search engine terms and targeting ads to your website visitors.  We promise not to talk techie, and we will support you with SMART Marketing services (IE we come to your business to plan and execute your full marketing strategy) when needed.

We bring more than 20 years of marketing, communications, sales, local business, retail and customer service experience to the table.  We work with an award-winning team of planners, designers, writers, strategists and local experts who want to see your business thrive.

Give us a try today!  Our free online assessment is open to all local businesses, regardless of size or location. Don’t pass up this opportunity to see your business through your customer’s eyes.  Complete the contact form here and we will contact you shortly with the results.

Stay tuned, we’ve got some exciting plans ahead.  Watch as we move local businesses above the fold on Google, Bing and Yahoo!

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!

Marketing by

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown