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Ep. 124 Marc Toews from Gateway Web AR

By May 17, 2023June 2nd, 2023No Comments

Episode Guide

Episode #125 with Kay Peacy from Slick Business

Episode #124 with Marc Toews from Gateway Web AR

Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching

Episode #122 with Aaron Strauss from Cache Tactical Supply

Episode #121 with Cedric Delavaud from Ludoland Regina

Episode #120 with Jasmine Patterson from BDC

Episode #119 with Jeff Harmel from Realty Executives Diversified Realty

Episode #118 with Shahzad Khoja from IBITS

Episode #117 with Kathy Sabo from QC Gifts

Episode #116 with Andrea Lo from the Toronto Dating Hub

Episode #115 with Karey Kapell from Next Level Coaching

Episode #114 with Joel Sopp from Socially Acceptable Marketing

Episode #113 with Annabel Townsend from The Penny University

Episode #112 with Cathlyn Melvin about her Tedx Coaching

Episode #111 with Corey Liebrecht from Zippity Zip Courier

Episode #110 with Quinn Nikulak from Kustom Kitties Canada

Episode #109 with Tess Boehm from Totally Tess Tradeshows

Episode #108 with Shane Chapman from the Ultimate Deck Shop

Episode #107 with Dan Celis from Tommy's Speakeatery

Episode #106 with Ann Corcoran

Episode #105 with Louise Yates & Jennifer Berg

Episode #104 with Jule Gilchrist from Cuppa'T Teas

Episode #103 with Annika Mang from TrailCollectiv

Episode #102 with Ronley Arnold from OSI-CAN Sask

Episode #101 with Susan Robertson from Susan Robertson Pottery

Episode #100 with Victor Roman from the South Saskatchewan Community Foundation

Episode #99 with Faith Alyssa Peter from Stressed Out Mamas

Episode #98 with Leah Mazur from Carousel Creative

Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail

Episode #96 with Meg Casebolt from Love at First Search

Episode #95 with Karen Kobussen from CanBall Games

Episode #94 with Wilson Acton

Episode #93 with Carla Browne from Real Property Management Canada

Episode #92 with Donna Ziegler from South Sask Community Foundation

Episode #91 with Scott Love from Store to Door Canada

Episode #90 with Mark Heise from Rebellion Brewing

Episode #89 with Brendan McGuire from Affinity Credit Union

Episode #88 with Tyler Clark form Prairie Benefits Solutions

Episode #87 with Craig Reed from Virtus Group

Episode #86 with Daria Malin from Boost Strategic Coaching

Episode #85 with Bill Thorn form Regina Humane Society

Episode #84 with John Vuong from Local SEO Search

Episode #83 with Linda Boryski from Saskatoon PhysioYoga

Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey

Episode #81 with Janet Kotylak, YWCA Woman of Distinction

Episode #80 Your Ultimate Guide to Get Found with Local SEO

Episode #79 with Jennifer Fox from Auto Electric Service

Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture

Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan

Episode #76 with Julie Naismith from SubThreshold Training

Episode #75 with Josh Haugerud from Regina Folk Festival

Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery

Episode #73 with Cory Furman from Furman IP

Episode #72 with Tracy Archer from Knight Archer Insurance

Episode #71 with Tim Nickel from Fifth Business Consulting

Episode #70 with Taylor Weisgerber from Spartan Mechanical

Episode #69 with Lisa McIntyre from The Optical Shoppe

Episode #68 with Santa Claus

Episode #67 with Kait Waugh from Fat Plant Farm

Episode #66 with Natasha Vandenhurk from Three Farmers Foods

Episode #65 with Dianne Beauchamp from PuroClean Regina

Episode #64 with Adele Buettner from AgriBiz Communications

Episode #63 with Mary Weimer from Conexus Credit Union

Episode #62 with Winter Fedyk from Silo Strategy

Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee

Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee

Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee

Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee

Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee

Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee

Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee

Episode #54 with Doug Yaremko from Paddock Wood Brewery

Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee

Episode #52 with Eric Oelson from Mortise & Tenon Store

Episode #51 with Kim Korven from The Gentle Way Divorce

Episode #50 with Erin Vaughan from Kinetic Auto Service

Episode #49 with Lisa Brice from Brice Photography

Episode #48 with Colleen Strauch from Luther College at U of R

Episode #47 with Doug Pattison from Pattison Health

Episode #46 with Erika Gayle from Erika Gayle Photography

Episode #45 with Carly Patryluk from House of Paws Pet Boutique

Episode #44 with Erin Caleval from Erin & Associates Insurance

Episode #43 Part #2 with Nikki Jacquin from Nikki's Portraits of Childhood

Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting

Episode #42 with Nadene Joy from Nadene Joy

Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache

Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada

Episode #39 with Erin Kinder from Kinder Surprises Antiques

Episode #38 with Tanner Goetz from Munz Media

Episode #37 with Jessica McNaughton from memoryKPR

Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting

Episode #35 with Jill Poulton from Transformational Leadership

Episode #34 with Janci Templeman from Walker Wakefield

Episode #33 with Denise Anderson, Author, Divorce in a Small Town

Episode #32 with Anne Gibbons from Gibbons Travel Consulting

Episode #31 with Charlene SanJenko from PowHERhouse Media

Episode #30 with Dr. Vianne Timmons from the University of Regina

Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction

Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction

Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction

Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction

Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction

Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders

Episode 23 with Gr. 5 & 6 Students from Argyle School

Episode 22 with Tiffany Wolf from Helium Communications

Episode 21 with Jeff Kinash from Peregrine Farm

Episode 20 with Charlene Oancia from Springer & Oake

Episode 19 with Dan Benesh from BarterPay Regina

Episode 18 with Prabha Mitchell from WESK

Episode 17 with Terrie Dunand from REMAX Crown Real Estate

Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective

Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from Bawdenmedia.com

Episode 14 with Kristen Hill from Kristen’s Cultures

Episode 13 with Cyndie Knorr from Cynergy Coaching

Episode 12 with Paul Burch from EchoLotto Inc.

Episode 11 with Rea Faber from Amaranth Designs

Episode 10 with Brandi Good from BLG Business Solutions

Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business

Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa

Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want

Episode 6 with Jordan McFarlen from  Conexus Business Incubator

Episode 5 with Cheryl Giambattista from Health Coach Cheryl

Episode 4 with Joanne Frederick from Prairie Centre for Mindfulness

Episode 3 with John Hopkins and Amanda Baker, Regina Chamber of Commerce

Episode 2 with Christina Carlson from Queen City Collective

Episode 1 with Sherry Knight from Dimension 11

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A truck driver by day and a creator by night, Marc Toews has a vision for the un-real. ?

Marc’s business, Gateway Web AR, creates augmented reality experiences like Scotty, the T. rex, Star Wars starfighters and bobble heads for local businesses. Tune in for a dash of inspiration, an ounce of creativity and a large helping of out-of-the-box, hard-to-imagine reality.

Transcript

Barb 0:02
Are you ready to make the door swing, the phone ring and the tail ding in this episode are talking about one of the best kept secrets in any community. Its network of local businesses, businesses that rely on foot traffic, phone calls and website bookings. Those same businesses that support your kids sports teams, donate to fundraising efforts, and create amazing 2d to 3d objects from a printed object. Just using your cell phone camera, from the skinny lessons that will make you wins to the TMZ style tells these everyday people are doing extraordinary things in their business. Welcome to The Secret Life of local. I’m your host, Barb McGrath, Google girl and local business cheerleader. I’ve been helping businesses thrive for over 20 years, from online businesses to multilocation stores, you can turn browsers to buyers and thinkers to doers. Today, we’re going behind the scene going behind the scenes with Mark Taves from Gateway web, AR. He’s the founder and he’s the inspiration behind this company. So welcome, Mark, tell us a little bit about yourself and Gateway Web AR.

Marc 1:24
Hi, Barb. Thanks for having me today.

Barb 1:26
Absolutely.

Marc 1:27
Well, a little bit about me. I’m actually a truck driver. I’ve been doing this for about 20 years. And I believe that the industry is going towards self driving trucks at some point. So I will be out of a job. You know, Tesla’s can drive themselves, I think trucks will start doing that eventually, too. And as technology goes faster, we know about artificial intelligence, right? I mean, just the stuff that’s been exploding in the news, I really think this transition is going to happen much faster than people expect. So thanks to YouTube, my downtime, I’ve been able to spend learning, teaching myself all about the fascinating world of augmented reality. Okay. And so basically what that is, a lot of people have heard about virtual reality. They’re not quite sure about augmented reality.

Barb 2:19
Exactly. And right now, of course, we hear so much about artificial intelligence. So let’s make that gap. Like what, what, what actually is augmented reality?

Marc 2:30
Yeah, so and with artificial intelligence, people are talking AI and VR and AR, and they are kind of different. But yeah, so augmented reality, is basically taking video game style type graphics, right? In a 3d world, like now you can play video games in a 3d world and stuff like that, well, we can take those objects and put them into the real world, which is really interesting.

Barb 2:58
So tell me a little bit about how you do that, or what kind of objects you can bring into the real world that are augmented?

Marc 3:06
Sure. Well, the first big project that I was able to do was for the Royal Saskatchewan Museum. They have a dinosaur. It’s the world’s largest dinosaur called Scotty. And you had an opportunity to play with

Barb 3:20
Swimming pool. Yep, yep.

Marc 3:23
And so I was able to create him in augmented reality. So basically, building a 3d model. And the power that we have in our cell phones now allows us to be able to put these objects in the real world, the camera can figure out where the ground is configure it, where walls are all sorts of stuff like that. And so it can position a 3d model rotated around as you walk around, it can figure out you know, where in space things are. And so, yeah, that was my first real big project that I was able to do. And they were quite, quite excited about it.

Barb 4:03
Now, yeah, okay, so how do you go from driving truck by day to augmented reality by night? Like there’s, there’s a really wide gap there is this I’m driving in my truck. I’m coming up with ideas like how did how did you make that transition? At this point,

Marc 4:25
Yeah, yeah, I’m doing both at the same time. I’m, I’m a very creative person. I’ve always been that way. I started off with Lego as a kid, right, and building anything. I’ve taught myself a lot of different things, including all renovate home renovations and stuff like that. I’ve had lots of different jobs, and I just love learning things, any chance that I can learn something? I do. So with trucking, there’s a finite of time that I’m allowed to drive and then I have to have certain hours off right for rest. During that time. My brains got to be doing something. Yeah. And so while I drive, I’ve actually been able to thank God for the internet. I’ve been able to learn how to do all of this AR stuff, this augmented reality stuff. I’ve learned web website programming, I’ve learned 3d modelling. So while I drive, I can listen to podcasts or listen to videos on how to do this. And then when I stop, I’m just ready to go for like two hours, I’m on my computer, oh, I got this to build this to build. And, and for me, it’s just super exciting because I can take something that isn’t there, make it look like it’s there. And you can actually interact with it like you can. You can press buttons and do different things inside of something that doesn’t exist.

Barb 5:44
Exactly. Okay. So I can totally relate to that. Because if I was driving for any period of time, learning something, by the time I stopped, I would literally be bursting Trump like wanting to try something. Right. So I can completely relate to that analogy. So do you take a laptop when you drive like because you’re not just doing day trips? Like you’ve got some long trips into the state some long haul, do you not?

Marc 6:11
Yeah, I drive from basically Regina to Alberta, and then straight down south to Los Angeles every week.

Barb 6:20
Do you ever stay down there? Or do you like basically get there drop off or load up and on your way back?

Marc 6:26
It’s basically kind of, yeah, just get the job done kind of thing. Although there are times when I have a day and a half or two days, sometimes if there’s a late load or if I request I can stay at different places. So I’ve been to San Diego, I went to the museums. I try and stop off in little places as I go along. So because I’m an I’m a huge explorer, I love to learn new things. And I like to experience new things. Yeah, I

Barb 6:51
Bet and you have a sleeper cap in your truck, right. So you just when you’re ready to go for a rescue.

Marc 6:56
It’s it’s fully decked out I’ve got a microwave with an air fryer in it, I’ve got my TV, I’ve got my laptop, I actually just recently bought a 3d scanner that I have to work on. So that I will be able to take any object that a customer might have from like a small objects, like the size of a shoe to the size of a vehicle. And I can use that scanner, it will allow me to create a 3d virtual model of that. There’s a lot of work that has to get done into it. Yes, but yeah, so the technology that I have is yeah, my cell phone with an insane amount of data plan that I do.

Barb 7:41
So you essentially have your living room on wheels. Off you go drive during the day, stop at night and start creating like that. Is that right? Yes. Living the dream there. Yep.

Marc 7:55
Yeah. Well, and unfortunately, I absolutely love driving. I’ve always since I got my licence, I’ve been a driver. And so that’s not work to me. Okay, even then, downtown LA traffic. You know, the biggest thing to have when you’re driving is patience. And I’ve got tonnes of it. So there’s that part. So that’s not work. And when I get to learn new things, that’s not work either. That’s just exceedingly Yeah. So for me, my days are generally I get about eight hours of sleep seven to eight hours of sleep a day. And the rest of the time is just having fun.

Barb 8:31
Yeah, exactly. loving what you do. Okay, so we Scotty the biggest, I’ll say model that you’ve ever built created.

Marc 8:41
Okay, so, Scotty is 12 feet tall, 14 and a half feet long cape, the largest structure that I’ve created. If you’re a Star Wars fan, I I’ve built a star destroyer game, the big triangle ship from Star Wars, right?

Barb 9:03
In a circle like that? Yeah. Okay. Yeah.

Marc 9:05
So the Star Destroyer is according to the Star Wars thing. It’s a 1.6 kilometres long, it’s a mile long. I actually, I built it. And in AR You do have to walk an entire mile mile in order to see end to end.

Barb 9:25
Oh, wow. Okay, so like, how, how do you actually build something that is like, you can’t just get a picture of it. Like how do you actually do that?

Marc 9:38
That’s a complicated question. But I can tell you that when you look at an a real life objects is it’s made out of atoms, and those and molecules, right? Those molecules connect and they build a solid object, right? And the same thing in the digital world. There are things called vertices which are Basically points in three dimensional space. And then there are lines that connect those vertices. And so when you connect a whole bunch of them, you make a bunch of them, you are basically telling the computer to draw a line between this point and this point. Okay? And then if you have four points, you can tell the computer, okay? Draw a line, a route to these points, plus fill all of this in so that you can’t see through it. Now it’s a solid, it’s a plane. Okay? Right. And then from there, you do the same thing. And now it becomes a cube. Ah, okay. Add more of these little vertices. And now, and everything has to do with math. So there’s a, an X, Y, and Zed coordinate for each of these vertices. Right? And then those all get connected with lines and planes.

Barb 10:56
Oh, man, okay. Yeah. Do you have to build all of that? Or do you start with, like a picture or something like that? Are you manually building the model? Before you put it in?

Marc 11:07
Yes. Oh, wow. There’s, there’s lots of models that people build, and you can buy. And as far as the size goes, Really, what you’re doing is just like a photograph, where you can’t really tell the scale of certain things. Right? The same idea. These are just mathematical points in space, and X Y, Zed coordinate, right? So if you want to have something bigger, you just put those points further apart. You want it to be a smaller model, you put them closer together. Okay? So with Scotty Scotty can be shrunk down into like a little mini figure, or he can be brought up to Godzilla sighs Well, and

Barb 11:53
that’s the first time I did Scotty in my backyard. You know, I was struggling to get him to work. Because he was he was like, way bigger than my camera. So I had to scale him down to create the video and take the picture. And my kids, I had told you this story, my daughter’s 15. My son is 14. So my son is very busy being cool. So a dinosaur in his backyard. It’s just like, whatever, mom. Seriously, we have a dinosaur in our backyard. And that’s like a whatever. But my daughter, she was like, Oh my God, that’s so cool. Right? So I’m like, okay, at least she can be honest. Right? But but here is his dinosaur. And literally, it was to scale. Because our dogs were standing beside it, we have these two little lap dogs. And so the dogs are these little tiny spots. And this, you know, Scotty was this huge thing. And I was like, This is amazing. Right? Um, what’s your favourite model that you’ve built?

Marc 12:55
I would have to say I’m a huge LEGO fan. And so I built a Lego Spaceman from the 1980s. Yeah, I have. I have him with my gateway logo on there. And I put him in all sorts of different places. He’s six feet tall. Yeah, he comes with me all over the place.

Barb 13:16
Yeah, exactly. And why not? Like talk about a great way to promote your business and on all of these different places. When you post them on social media? Do you tag the business where you had him? Yes. Yep. Perfect. Yep. Yeah, for sure. Exactly. Because that’s a you know, people see this stuff. And they just like, oh my god, like, this is so cool. Okay, so let’s put some business application into it. So Scotty is lots of fun. The Lego guys lots of fun. How are businesses using the technology?

Marc 13:44
Well, um, okay, so with Scotty the museum had a November they have died November event, okay. And so they’re able to present a real life sized dinosaur, which allows kids to take pictures and videos with this giant dinosaur that if you looked at the cost of actually building a replica, that size, I mean, you’re looking at a lot of material, you’re looking at the craftsmanship, all that stuff. It’s, it’s crazy expensive. It is. So this is a very affordable way to have a life size model available for people to interact with. Yeah, yeah. When you look at the other part of the augmented reality, which uses a tracking system, where we talked about using a 2d image to be able to convert that into 3d, like my business cards, right. As a business, you can have a 3d model. Let’s say it’s for a decking company, right. So if you hand somebody your business card, yeah, okay. Traditionally, they’ll look at your business card, they’ve got your information, they stick the card in the pocket, right? Yes. Okay. And now they go to the next company, and they’re looking at prices. stuff, right? But one of the mark, the keys of marketing is to be able to be memorable.

Barb 15:05
Yes, exactly. You have to differentiate yourself. Exactly.

Marc 15:09
And not just differentiate yourself in your services, but in that very first impression. And so with using augmented reality, I could take a business card, and somebody can have a QR code on there. That thanks to COVID, that’s one benefit of COVID is that we all know what to do with QR codes. Yes, they can take scan that QR code. And they can look at that business card with their camera on their phone. And they can see a 3d deck on top of that business card. And the 3d object actually tracks with the object or with the business card. I mean, yes. So as you rotate the business card, you’ll be able to see all aspects of this deck. So it showcases what you’re able to do. And you can have all sorts of different products that can do that, if it’s a unique artistic product or something like that, right. But the thing is what you’re doing that first connection with your customer with a potential customer is a memorable one. Not only are they going to remember you from anybody else that gave them a business card, but they’re also going to look at it and say to their neighbour or their friend, Hey, check this out. This is so cool. And then they’re going to show them Right, exactly.

Barb 16:28
So I have to tell you a funny story. Of course, you built those two QR codes for me one for Instagram, one for Facebook. And so I’ve started to use them a little bit, but because they exist on my phone, it’s actually hardest for me to test. So last week, I was interviewing summer students. And one of the things that’s really important in my business is I need my people to be pretty darn comfortable with technology, I can’t, can’t be teaching you tech and getting you to get the job done. So as part of the interview process, because we’re in person, I had both of the QR codes available. And I just kind of said to them, Hey, let me show you a sample of something, you know that another local business did. And I would show them the two QR codes. And I watched to see whether they were you know, comfortable figuring out, you know how to use them. And for most of them, they were using Instagram because nobody knows their Facebook password off the top of their hand anymore. So they would, you know, scan Instagram, and out of the students that I interviewed, probably a third of them were like, oh, cool scan, you know, got it to work right away. And I was getting the other two thirds weren’t as comfortable with technology, they still got the whole scan, click the link, and then you know, the one lady, she’s like, Oh, it’s not working. I’m like, yep, just keep it over the business card. And, you know, but as soon as I saw the two thirds, I was like, Okay, I need the tech confident folks. So you know, and that was like that was actually my introductory moment that icebreaker in the interview was that competency check. And I was like, Oh, this is just, it was it was amazing to watch. But I thought this is brilliant, because it’s newer technology. And you know, I know if I show it to a lot of my friends and colleagues, I know they’ll fumble, but that’s okay, I’m not interviewing them. So they turned into a great little test. And just for the audience’s sake, Mark created a business card QR code for me, and then it pops up to my doppelganger. So if you’re listening to this episode, you can head over to our social channels. And you’ll find that doppelganger just on my social channel and probably showing up in a few other places. So Mark, let’s talk a little bit about the variety of models that you’ve created. So we know about Star Wars. We know what the dinosaur we know what the Lego Man, what else have you created? I know there’s an aeroplane in there. Well,

Marc 19:01
Yep. Okay, so my first endeavour into getting businesses to join on with this augmented reality concept is to start working with museums. Right. And so the Royal Saskatchewan Museum is one I’m working with the Royal when it can’t remember exact royal Aviation Museum be changed their their name. Anyways, it’s an aircraft Museum in Manitoba. And so they have a one of a kind aircraft, that there’s only one of it and there are no other it’s a replication because there, it’s just gone. Right doesn’t exist anymore. And so I was able to build it in a car for them as a life size model and shrink it down for them, so that they’ll be able to give those out to customers or to kids, right on a little card. And they can interact with them,

Barb 19:56
right? Yep. Very cool. What about Well, okay, so my doppelganger What about animated versions of people and things like your Lego guy, like, you know, being able to move and walk around anybody else done that. So you’ve done the Lego, I’ve done the doppelganger, anything else like that there’s,

Marc 20:18
there’s a bunch of different animations and things that can be done. And I’m working work currently working with different businesses, you’ve seen some of the videos that I’ve posted. It’s a little more difficult, because it’s such a new concept. So what I’m finding is the most traction is happening when I actually go and show somebody got right. But basically, the, what you could do with it is turn any business card into a model there, right, and it can be interactive. So I’m working with the company. The I guess I should back up just a little bit, because augmented reality includes things like Instagram filters, and Snapchat faces. So those faces that you see where you’re wearing a mask, or you’ve got like, different eyelashes, or you’re a zombie, right, those kind of things. Those are all part of augmented reality. And so I’m creating those as well, which I’m currently developing a game for one of the local restaurants here, where there’s food objects that are falling down, and you have to move around and try and catch them with your mouth. Okay, yeah. And when you get a certain amount of them, then there’s a coupon that shows up. Got it? You pick a picture of that coupon, and now you’ve got like, a free entree or something.

Barb 21:38
Exactly. Yeah. Yeah. Oh, that’s so super cool. And when you and I last talked, you were planning an event for this summer? Is that still happening? And how are plans coming?

Marc 21:48
Plans are still good. Okay. Originally, I was looking for sponsors. But I think what I’m going to do, because there isn’t enough engagement yet, in the whole augmented reality thing. It’s coming along pretty good. So basically, July 4 to 17th. In Wascana. Park, there will be life sized Cartoon Dinosaurs. And so kids to grandparents are going to be able to walk around with kind of park and check out these dinosaurs using their cell phone. Okay. Yeah.

Barb 22:21
So how, like, how will you build some momentum behind that? Like, how will people even know that it’s happening?

Marc 22:33
Yeah, that’s yeah, that’s a whole marketing thing. And I’m putting on different hats constantly. Learning all the marketing stuff, right now, I’m kind of focusing on Facebook and Instagram, to be able to show people what that is, right. And that’s kind of my main avenue right now. There’s other opportunities like with yourself, where you’re, you’re able to tell businesses what I can do. When it came to Scotty, being able to be presented CBC Radio was interviewing me asking me stuff, right? So I’m gonna let the media know as well that this is what’s going to happen. And I’m hoping that maybe I can do a video or something like that, get on the news or something and kind of show people because I think once they see it, you see me actually looking at it and everything in a camera there, then they’ll get the idea.

Barb 23:27
Exactly. I think as much as it’s technology, it’s still such a visual platform like people actually need to see it to understand like, how can Scotty have been in your backyard? Like, what do you mean? So when I post this, I will make sure that I include, you know, some of that footage that we had. Awesome. Okay, so Mark, how do businesses get a hold of you? If they would like to explore what this opportunity might look like?

Marc 23:55
Well, the best way to do it is just through my website, my website is super simple. It’s kind of designed just like I’m not doing online sales and stuff like that of this yet, right. So it’s just my contact information there. There is a model that you can see, if you’re fortunate enough to have one of my business cards. There’s information on there, plus a QR code that allows you to try a bunch of stuff, different things on on my card. And there’s also the model of Scotty to be for people to be able to try it in their backyards. I don’t recommend it in the kitchen.

Barb 24:33
And I tried to put him in the swimming pool you and I had that conversation and I couldn’t get him to go with the swimming pool. When I post this episode, I’ll post your QR code as well so people can scan right off the back of the card and the Lego guy come to life so perfect. All right. Well, we’re pretty much at a time for episode today. Thank you for joining me and even explaining to me a little bit better how some of this technology works because as much as I want like technology when it comes to, you know all the points and things like that, that was entirely new to me. So I do appreciate that. On that note, if you want to sell your story then you need to tell your story and there’s no better place to start than being a guest on The Secret Life show. If you’d like to be a guest, email me at barb at above the fool dot live or reach out on our Facebook and Instagram pages at above the fold. Ca. I’m your host Barb McGrath, Google girl and founder of the Get found for local programme. Remember, you are charged for your success. Don’t keep it a secret. Bye for now.

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Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google.Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers.If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.