Episode #125 with Kay Peacy from Slick Business
Episode #124 with Marc Toews from Gateway Web AR
Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching
Episode #122 with Aaron Strauss from Cache Tactical Supply
Episode #121 with Cedric Delavaud from Ludoland Regina
Episode #120 with Jasmine Patterson from BDC
Episode #119 with Jeff Harmel from Realty Executives Diversified Realty
Episode #118 with Shahzad Khoja from IBITS
Episode #117 with Kathy Sabo from QC Gifts
Episode #116 with Andrea Lo from the Toronto Dating Hub
Episode #115 with Karey Kapell from Next Level Coaching
Episode #114 with Joel Sopp from Socially Acceptable Marketing
Episode #113 with Annabel Townsend from The Penny University
Episode #112 with Cathlyn Melvin about her Tedx Coaching
Episode #111 with Corey Liebrecht from Zippity Zip Courier
Episode #110 with Quinn Nikulak from Kustom Kitties Canada
Episode #109 with Tess Boehm from Totally Tess Tradeshows
Episode #80 Your Ultimate Guide to Get Found with Local SEO
Episode #68 with Santa Claus
Episode #42 with Nadene Joy from Nadene Joy
Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache
Episode #33 with Denise Anderson, Author, Divorce in a Small Town
Episode 23 with Gr. 5 & 6 Students from Argyle School
Join Cyndie Knorr from Cynergy Coaching. Cyndie is a high performance coach who will help you turn excuses and acceptance into action and forward momentum. Cyndie will talk about “why” we tend to accept 2nd best and “what” to do about it! Tune in to learn about her coaching and personal challenges that will have you thinking, and seeing, your life from a new perspective.
Barb McGrath 0:00
Welcome to The Secret Life of entrepreneurs on 91.3 FM CJ tr. We’re live with a local business owner every other Wednesday who’s making a difference in y qR. Stay tuned to learn Cyndie secrets about what makes her tick. What helped her become successful, and her role as a business leader in our community. You’re listening to your host, Barb McGrath, marketing guru and founder of get found on Google program. Our guest today is Cyndie Knorr. And she’s the owner of Cynergy Coaching. She’s going to talk quite a bit today, quite a bit today about high performance coaching, and how all of us can benefit from from working with a coach from talking about coaching, and just working through some of those day to day issues that we have in our life. So Cyndie, welcome. Please tell us a little bit about yourself and your business.
Cyndie Knorr 0:58
Hi, everybody. Thank you, Barb for inviting me, this is so exciting. I actually went through a very difficult time in my life where I was 220 pounds and very unhealthy. And my relationship with my husband was non existent. I pretty much wanted to live in the basement and didn’t even speak to him some days. So and problems with teenagers and all those kind of things. And I had the my lower legs were tingling. So the rest of my family, a lot of them have already got diabetes, my mom died from diabetes. So there was a whole bunch of things that was happening in my life that really sucked. And so just deciding at one point that this is not the way I want to live, I changed everything. And it has to do with mindset and habits. And just making little changes. And now that’s what I love helping people do.
Barb McGrath 1:54
So tell me a little change that you have found makes a big difference in your life.
Cyndie Knorr 1:58
Okay, the biggest, it’s a little change, but it’s the biggest one that anybody can make, okay to decide to take care of your own health. I always said, I don’t have time to exercise. Ah, and that’s a common excuse. And now we’re into New Year’s and everybody is got their new goals to go to the gym or whatever. Yeah, and they often fade off the new year’s resolution ones. Ah, okay. But if you can just decide to even you don’t have to do anything crazy people will often overdo it, you can decide to just go for a walk every day, like spend some time outside in nature is really good. And you don’t have to set a big goal, like it has to be 30 minutes or anything. The important thing is to go every day. So to establish the assistant, that is what’s important.
Barb McGrath 2:43
Okay, so here’s my question, and I don’t want to totally sidetrack our show. But here’s my thing. So I used to be a huge gym goer, I love the gym. And then I discovered work that I loved even more. And and so I love working. I love working with my clients. I love working. I love working on this radio show. Right? And so, yeah, I find myself sitting in a chair for hours on end. And it’s not. So for me, it’s not okay, I want to go to the gym. I don’t even make excuses. I don’t say I don’t have time. I know I have time. And I could make the time. But I don’t want to make the time because I’m enjoying doing something else more. And I’m actually finding that to be a harder obstacle to overcome. When I’m not making excuses. Right. Now, I’ve tried to bring some activity in just in little ways, like, Okay, I’m going to be on the phone so I can walk on the treadmill. Or, you know, I’ll get up earlier and I’ll go catch up on email while I’m on the treadmill. Right? Something like that. But, but I’m finding that to be a lot harder to overcome, because it’s not an excuse. So now all of a sudden, it’s like, yeah, I could go do that. But Would I rather be on a treadmill staring at the TV or working on this really cool, fun project? Well, ah, the really cool fun project wins every time.
Cyndie Knorr 4:07
Barb McGrath 4:09
Right. So any any words of wisdom on that? I have lots of words that we know I’m gonna hear about this later, right?
Cyndie Knorr 4:18
Oh, you are that is what you described there is so common for a lot of entrepreneurs. And well for the lucky ones who actually people who love what they do that is really awesome. The thing is about your health is there’s an old Chinese proverb that says if you have your health you have many wishes and if you don’t have your health you have but one so if you don’t focus on your health, you will focus on your health at some time at some point so that’s just like a words like what was happening with me with my pre diabetic and being out of shape. And you know, to and this is this is so, so important. If you’re if you don’t have your health and if you don’t have if you don’t have energy, and if you Feeling frumpy and whatever that comes across in your work. Like when you’re making a phone call with a client or your whatever it is, if you don’t have the energy, your brain is not working properly. If you’re not taking care of yourself, there’s so many reasons why you need to put yourself first and your health is number one. And so you do have to figure it out whether you like you’re doing which is awesome. Pair it with being on the treadmill with doing something that you would otherwise do. Like I have some of my clients, they they want to goof off on Facebook. I said you can goof off on Facebook, all you want while you’re on the treadmill.
Barb McGrath 5:34
Yes, you know, you don’t they have apps now to stop you from going and getting lost in that style. Yes. Yeah.
Like I’ve actually thought about trying one of those. Yeah, eat like, sometimes I need Facebook for work. But it’s a it’s a whole. Yeah. What did you one thing? And like half an hour later you come out? You’re like, what am I going to do? Oh yeah, I never even did die buttholes
Cyndie Knorr 5:54
You just follow one link after the other in it and time like so much time is being lost through distraction. And, and the marketers on Facebook are getting better and better at distracting people and pulling them in. They’ve got the words that speak right to you. And and then they’ve targeted you they’ve pixeled you so that they know what your interests are ugly, you click like on something one time and they got your number baby because they got they’re gonna send you everything that’s under that topic. So yeah, whatever you can do. But literally, if you if you want to spend some time on Facebook or on YouTube, do it on the treadmill.
Barb McGrath 6:29
Yes, mindless time
Cyndie Knorr 6:32
Exactly. Or, or while you’re walking, go for a walk outside with headphones and listen to something so so make your exercise something fun that that you would like to do is important as well.
Barb McGrath 6:43
So did you know that business analytics or like these online analytics, of course that we all are supposed to be using from a business perspective that actually got its foundation? When father must have complained to Facebook or to someone that his Have you heard?
Cyndie Knorr 7:03
Yes, I do. Yeah. Tell everybody.
Barb McGrath 7:04
So his daughter was complaining or the father was complaining because the daughter was seeing pregnancy ads. And the daughter, the Father, you know, knew nothing. The daughter knew nothing. As far as they were concerned. Nobody was pregnant. Lo and behold, the daughter had changed her hand cream because it was scented and it was irritating her. And she’d done a couple of other things online that told the retailers that she was pregnant. And in fact, this teenage girl was pregnant. Yeah. didn’t even know yet. And the retailers had been able to figure out before she could that she was pregnant. Yeah. So you want to talk about that like button and the power behind that like button? Yeah, it’s huge. It’s absolutely all those frequent.
Cyndie Knorr 7:55
What’s your your membership number or your Costco card or that everybody? Whenever you use a card like that they are keeping track of everything you buy?
Barb McGrath 8:03
Absolutely. Yeah, absolutely. And they say they’re listening to us to where they are right now. They’re listening. turn your phone off. Yeah.
All right. Well, let’s go back in and talk a little bit more about Cynergy Coaching. So are you a sole proprietor? Yes, you are. Okay. So that comes with a special kind of load of demands, because you got to do your marketing your finance, your bookkeeping, like you’ve got to do it all. Yes. So how do you do it all? How do you find some balance in there so that Cyndie herself the person stays healthy, continues to be married is an amazing Mom, how do you find that balance that comes from a lot of trial and error and making a lot of mistakes, and one of parenting in a nutshell, parenting and business ownership and everything and, and one of the biggest mistakes that entrepreneurs make is tried to do everything yourself. And sometimes that starts off with when you’re just getting started, it starts off by wanting to save money.
Cyndie Knorr 9:03
So you think you’re going to learn it and you’ll do it yourself and and you’ll save money. But really, there’s a lot of things that eventually as you get in business for longer you realize there are people who actually love doing what you don’t like doing and they do it very well and you can pay them and you can focus on what you’re good at. So that’s one of the things the other thing with business owners is they sometimes they think it’s hard to get good help, like nobody’s as committed to this project as I am and I asked them to do something and then I’m waiting on them so I could do it myself. So that’s a common thing to Yeah, but if you can get yourself a good team of people working for you and and help you do the things that you’re not good at. And you can focus on what what brings in the money and what like the marketing and stuff you really need to have a say in that yourself because you know what your people’s needs are and
Barb McGrath 9:51
Yes and why know your audience better than anyone. Yeah. You know, and and that’s very interesting because I found the exact same thing in my business, my group doubled when I started asking for help except so when I started going to people and saying, Oh my God helped me with this bookkeeping, right? Bless Tracy’s heart, she was actually willing to work with me. And it may have only taken, you know, a few hours off my plate. But you don’t realize how much that slows you down in the background, right? You avoid it, you procrastinate, you put it off, you move it on the calendar, you got to bundle up all these receipts. Right? Just, you know, here’s racy. I’ll take the pictures. It’s yours. I don’t worry about it anymore. That emotionally physically, that freed up a huge amount of time. Yeah. And same with a couple other parts of the business.
Cyndie Knorr 10:41
Great. And they know. And if you watch their fingers are just like they’re just looking, flipping through your receipts and stuffs going and you’re like, oh, that would have taken me three days. I’m like, and like it’s picking on the back of your brain. I gotta do this. You know?
Barb McGrath 10:54
Yeah, I think that weighs you down. Oh, my gosh, anything?
Cyndie Knorr 10:56
No doubt. So yeah, yeah, I agree. big tip.
Barb McGrath 11:00
So tell me what does a typical day look like inside Cynergy Coaching? What do you do? Like what kind of things you working on? What does it look like? Well, Lately,
Cyndie Knorr 11:09
I’ve been working with my team to redo my website. And kudos to those people. Oh, my goodness, I have amazing people that work with me and that I work with, they totally revamped everything to be ready for the show today, which literally went live two hours ago, like I had, I had my coaching website before. But I went through a whole different branding, because the more I learn about websites, and this is your specialty, I know. The The more we talk about ourselves, the less appealing it is to people when when they come to your website, and they see you say, Oh, I this and I that and look at all my certifications. They’re like, Who cares? What can you do for me? And why are you so fully yourself? Right? Yeah, so I redid my whole website. It wasn’t all it wasn’t that bad. But I mean, I look at websites now with a different eye with a completely awry. And so they redid that all for me. And it’s focused on certified high performance coaching now. So I do have a self competence course that I created online. That’s not even mentioned on there yet, but like it will be. But that the main thing, when they come to my page, you can see what certified high performance coaching is, and then who it’s for. And so if somebody is reading that, and they’re not interested, they like their life the way it is, and that’s great for them. But if, if whatever they’re reading, they see exactly what it’s about. There’s no questions because and the thing is, too about websites, people nowadays, check you out on your website, they’re going to research you from whatever angle they can before they decide to give you a call. So that’s just the signs at the time. So you do have to get yourself out there and have a have a up to date website.
Barb McGrath 12:48
Excellent. Okay, so tell me what is high performance coaching and who would be interested in it?
Cyndie Knorr 12:54
Okay, high performance coaching. This is a program that was developed by Brendon Burchard. And he’s what he did was he spent the last decade studying the highest performers in the world. So the world’s highest performers and from there’s like 300,000 data points, like this is a real scientific study. And there’s a high performance Institute and like, a lot of coaching is your, your client calls you up and you ask, so what are you working on? And where are your blocks? And it’s all the same every, every week? It’s like, what are we doing this week kind of thing. This is so structured, like each week, it’s a 12 week program. But often we go longer as long as anybody needs, but it’s the minimum of 12 because each week we’re covering something specific from clarity, because if you don’t have clarity, what you’re working towards, like, you’re just floundering, and you’re
Barb McGrath 13:44
Exactly you don’t know where you’re going your life. Yes.
Cyndie Knorr 13:46
And and so there’s each week is something different. And these are the things that the highest performers in the world focus on. So that’s how this program was developed, which is so awesome. And when you’re writing and I’m I am myself a high performer. I used to be a perfectionist, and now I’m just a high performer who strives for excellence. Right?
Barb McGrath 14:08
Yeah, you’re now you’re a quasi retired perfectionist? Well, yeah, yeah. Laid back perfectionist.
Cyndie Knorr 14:15
Yeah, recovering perfectionist, because we all we want to do things perfect as a business owner, but if you try to do everything perfect, you’ll never get anything out there. So there’s, there’s a real fine line between taking action and not being afraid to make mistakes learning from I don’t call it failures, I call it feedback. So finding, finding those lessons and reiterating like the iPhone, if they just waited to have the perfect one. We still wouldn’t have iPhones. You know, there’s like glitches all the time and they just make a new update and charge you money again.
Barb McGrath 14:47
Exactly. And they got themselves in trouble for that not too long ago.
Cyndie Knorr 14:50
Yes. So for high for high performance coaching. But the thing that I really love about it is it’s so different than other coaching is that it covers all of your whole life. It’s a holistic program. Okay, because a lot of times hyper high performers in general, they focus so much on their business and making money, like you were mentioning that you, you just, it’s where you are. It’s your zone, like you’re good at it, you’re it things are. And the thing is, when you see success, you see the money coming in and get new clients, whenever it sucks you in even more, but you got a salute. Yeah, you know it. So you got to be careful to make sure that your health is also being taken care of, and your relationships, because all of those things are interconnected. And if you go home and you’re fighting with your husband, and you’re not taking care of your health, then your business which seems like it’s doing awesome is not going to stay awesome, right? And it’s not going to go to that next level. So that’s what high performance is, is getting your whole life, your your work, your contributions. Sometimes people don’t really want to make money anymore, they’re retired, but they still have a contribution, right? And then your health and your relationships all across the board to the next level.
Barb McGrath 15:57
Wow, that’s very, I was a lot of talking willing to believe we’re on a roll past the halfway mark already. Okay, before we started our show today, I said that it will be the fastest 26 minutes of your life. And here we are. It’s 1220 already. So on that low note, let me do a quick little check in with our audience. You’re listening to night views The Secret Life of entrepreneurs on 91.3 FM, CJ tr Regina community radio. We’re here today with Cyndie Knorr from Cynergy Coaching. And my next question for her is, can you tell us about the driving force behind deciding to start your own business? What motivated you What made you wake up and say, I’m gonna do this, I’m gonna go take Brendan’s course spend the money, build a website, hire a team, what was that driving force behind all of that?
Cyndie Knorr 16:46
Okay, it goes further back because I was a stay at home mum and loved it. And I was taking a lot of photographs. And then when I thought it was pretty good at photography. And so I thought I’m going to go to the regional photo club and, and I started winning a whole bunch of ribbons there. And I thought, Oh, I should be joined up for the professionals. I’m so awesome. And then when you worry no more, you know, you don’t know. I was like, there’s like this unconscious incompetence, where you don’t know how much you suck. That’s the lowest level. And then there’s conscious incompetence. When you finally realize holy man, like I am not as good as I thought it was. And then there’s the conscious competence where you have to work hard at succeeding. And then the next level once you really learn your craft, and whatever, you become unconsciously competent. So it doesn’t matter what situation you go to, you know what to say your camera bam, this that that group of people, you just start bossing around. So I was already had a photography business, which I okay, I went through all those those stages, stages. And then I did an assignment, somebody asked me one time, if you could be on a desert island, and you could study one topic for your whole time there, you didn’t have to worry about foraging for food or shelter or anything, you just study one topic, write down all the things that you would like to study. And I didn’t mention anything about photography. This was like years into my photography, business. Okay, I still do business portraits, by the way, which is, you can’t forget about photography, no, but so then I wrote about helping people with their businesses and, and help and people would come to me with photography, and I would make them look really awesome. And light them well, and everything and they’d go home, and they would look at themselves in the mirror, and they still felt horrible about themselves. They thought, you know, wow, like, you Photoshop me or you, like, you know how to light me or oppose me or whatever. But that’s not really me. You know, that’s nice. But inside, they had the low self confidence and self doubt and everything. So that’s when I really thought this photography thing, it’s, it’s necessary, but it’s kind of superficial. Okay, so I want to help people really make these dramatic changes in their lives. And that’s when I decided to go do the coaching and then take it up a notch to the certified high performance coach, and which is way different.
Barb McGrath 18:57
Exactly. Now, what what’s really interesting to me about that story is, as a photographer, you’re seeing people visually, but what I’m hearing from you is you’re actually seeing a lot deeper into the people that you were working with, because you obviously started to have some conversations, sharing some information with them. Right. And so you were really learning about your subject, per se. And getting underneath the surface, which you know, to be honest, very few of us. Let very many people get below the surface, we protect ourselves, right? Because who wants to be hurt?
Cyndie Knorr 19:34
Barb McGrath 19:35
So no, that’s very interesting. So when I think about high performance coaching, this isn’t something that’s specific to Regina or Saskatchewan. I mean, this is international. So when you look at your client base, and people that you’re working with or hope to work with, I mean, you’re really thinking globally. Yeah, you could work with someone, anywhere. Yeah, as long as they’ve got a phone and you’ve got a phone.
Cyndie Knorr 19:59
That’s What it is, yeah, yeah, there’s an hour long phone call every week and then there’s I give extra like a little assignments through email. Okay. They don’t have to send me the answers back if they don’t want to, but it’s just to go deeper. And yeah, we we move people do so.
Barb McGrath 20:17
Okay, so we talk about this coaching industry and especially on the high performance side, what kind of changes are you seeing in that industry? I’m, of course always coming at it from a marketing perspective. And you know, me and Google, we’re pretty darn close. Yeah, Uncle Google. Right. But um, okay, so So give me some perspective for the industry. Is this something that that is evolving? Are we going to see more high performance coaches coming into the marketplace? Or is this a real like niche, Sir, it is. It’s quite nice. Yeah.
Cyndie Knorr 20:47
Okay. niche, I say niche, use a niche. Yeah.
Barb McGrath 20:50
Man, I would call on a whole thing off.
Cyndie Knorr 20:53
Yeah. No, there’s, there’s so much with coaching, there’s seems to be so many coaches coming into the business force nowadays, because you can read a couple books and get an online or go to a weekend thing and call yourself a coach, and charge money. The thing that I love about certified high performance coaching, is that we get training all year long. We have support with other high performance coaches, that’s like really intense, and we are required to be certified recertified at least every two years, or you lose your certification, and a lot of the high performance coaches go back every year.
Barb McGrath 21:33
And so it’s a week long, it’s like so you need to recharge your battery.
Cyndie Knorr 21:36
Yeah. And you practice. You work on every one of the different sessions with certified high performance coaches. Yep. So yeah, you you’re working with people who already know the stuff and you’re making them go deeper. It’s like, like practicing on the like the ninja coaches. So, so you handle anything when you’re keep refreshing it every year like that? Yeah. So you have three kids and a husband, you practice on them? Oh, you know what, my kids, I am really impressed with them. Because Hey, they my twins are 20 and my older boys, I think he just turned 22. Now I gotta change it out. Yeah. But they I gave them access to my self confidence course. And I thought, you know, it’s sort of targeted for older business owners, mostly women, but people have self doubt and whatever. But I thought, you know what, wow, if teenagers or if they’re not teenagers anymore, but early 20s can improve their self confidence. What kind of a world it’ll just open up opportunities for them. Yeah. And they while two out of three? took it? Oh, good. Yeah, they worked through the lessons. And they, they were like, you’re This is great. So. So they’re really open to I think I’ve rubbed off on them a lot. And my, my two like they never used to read and they’re starting to read or listen to audible books and buy them once and will say Mum, what speed Do you listen to your audible books on because I listen to mine on three times. And it’s very invigorating.
Going for a job? My gosh, I met high performers. My kids do. Oh, my husband’s also got high, high expectations. So our kids some Yeah, they they don’t stand a chance of slacking off. We’ve got our eyes on them. And, but but they’re driven as well.
Barb McGrath 23:19
Do you know I actually get quite a kick out of watching how my own kids are developing. So my kids are 10 and 11. And my son came home from school the other day, and he said, Mom, I know this won’t surprise you. But your kid is good with technology. Oh. And I said, Well, no, that doesn’t surprise me. But what happened to he, you know, told me a little bit of a story about something that happened in the classroom and how he ended up helping everybody with elegy. And I did I had to giggle because honestly, when I was his age, we were one of few families that had a computer in our house. And so when they came into the schools, I was the one who is you know, kind of helping people out and I got it and I use them and I you know, right from the very beginning really liked it. So he was he was just so proud. Like, Mom, I’m good at something that you’re good at always awesome. Okay, so we are having an impact here. Right? It was all good. Um, surprises. Is there anything about being a business owner that surprises you? Or if it’s easier, is there anything that doesn’t surprise you?
Cyndie Knorr 24:24
Hmm, yeah, that? I don’t know I am. I’m just always open to new opportunities. And the thing actually, I have an answer to that I didn’t when you first asked me, but it’s come to me that the thing is, is that people always wonder what’s my purpose, you know, and if you stop if you sit on the couch and wonder what’s your purpose, you’ll never figure it out. So what I suggest is just get up and start doing things because you’ll find out whether you like to do it or you don’t so for me, what surprised me was when I made that documentary about Francis Olson how much One that was so you know, that’s how now I know I just want to do more of those documentaries. So you you figure out what what you’re interested in what your passion is by doing stuff. Excellent.
Barb McGrath 25:12
Cyndie, we only have about another minute. Can you quickly tell everyone how they can find you?
Cyndie Knorr 25:17
Well, you can go to my awesome newly updated I didn’t even know, Cynergy Coaching but it’s the cin Cynergy part of CYNE rG y coaching one word.com. Yeah. And check it out. Contact me from there. If you need help with anything like or advice or whatever. Let me know. happy to help you.
Barb McGrath 25:37
Yeah, yep. Perfect. Well, that sounds good. Alright, folks, we are winding down for our first show of 2019. Thanks very much to everyone for joining us today on night views The Secret Life of entrepreneurs. Um, what can I tell you? Thank you so much, Cyndie Knorr, for joining us today from Cynergy Coaching. Please, if anyone that’s listening, is interested in talking to Cyndie, please reach out please talk with her. I will be back on January 23. And my guest on that day will be a young lady by the name of Kristen Hills. And she has a company called Kristen’s Cultures. They make a variety of fermented foods. And if you’ve done any homework around fermented foods, you know how important it is to have fermented foods in your diet and the health benefits that come along with that. So be sure to tune in that day so that you can hear from Kristen. If anyone who is listening would like to be a guest on the show, they can reach out to me and I have a new email address for anyone that’s listening. You can get me by email at firstname.lastname@example.org. And of course, you can still find us on Facebook and Instagram at Above the Fold Canada. Just a reminder, you can always submit questions in advance of the live show. So if you’d like us to answer a particular question, just let us know. I’m Barb McGrath. I’m your host, local business owner and Google girl Sherry. We’ll be with you next Wednesday at 12 o’clock. Remember, you worked hard for your success. Don’t keep it a secret.