The latest updates on Google My Business.
This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.
Another exciting month of changes is behind us as Google continues to change up their plans. 2019 will see the end of some significant Google apps, namely Google+ and Allo. While Google+’s loss seems to be minimal, for those tied into Google My Business Messaging, Allo is a bigger deal.
Messaging
Allo, Google’s Messaging app, is saying good-bye in March 2019. Predictions are that Messaging within Listings will also go away, however it was recently noticed that some Listings display a larger, more prominent “Message Business” button. Many are hopeful that Google will allow messaging through an app, or through a mobile device.
For many businesses, Listing Messaging is tied into chatbots and drip sequences. If your business relies on Messaging, stay tuned for more updates!
In the example below, you can see two options to Message the business. One in “Message” and the other in “Contact us now.”
Add Products and Services
Restaurants are long since familiar with the ability to add their menu, pricing and delivery information to Google Listings but most business categories will now see an option to add Products or Services within Info. Businesses can add numerous types of products and services including pricing to the Listing. Interestingly, content added here is only visible on a mobile device AND according to a Google spokesperson, this content does not influence search results.
Don’t let that sway you! In true Google fashion, what does not influence search today is bound to be a top performer tomorrow!
Mobile App
Google updated the 2014 mobile app on Android and iOS to include robust features such as Posting, Locations, Customers, Profiles and more. Most users will find the new app meets all their Listing management needs.
Agencies, however, are not able to use the app to service multiple clients at the same time.
Posts
Many users report seeing a decline in views and clicks to their Posts. Some business categories indicate Posts are no longer visible in search results. Google claims this is a temporary reduction but we are watching this trend closely.
For the time being, we recommend continuing to post keyword-friendly content to your Listing.
Google Guarantee
For a very select few business categories, Google is testing a Google Guarantee Program. This gives a business an “endorsed by Google” badge and drastically increases consumer confidence. Read the details on Google’s support page.
Agency Users
If you are an agency user, like Above the Fold, good news this month! Within the Agency dashboard, spreadsheets can be uploaded and downloaded to quickly integrate customers with multiple locations.
Spam Detection
Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.
