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The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Another exciting month of changes is behind us as Google continues to change up their plans. 2019 will see the end of some significant Google apps, namely Google+ and Allo. While Google+’s loss seems to be minimal, for those tied into Google My Business Messaging, Allo is a bigger deal.

Messaging

Allo, Google’s Messaging app, is saying good-bye in March 2019. Predictions are that Messaging within Listings will also go away, however it was recently noticed that some Listings display a larger, more prominent “Message Business” button. Many are hopeful that Google will allow messaging through an app, or through a mobile device.

For many businesses, Listing Messaging is tied into chatbots and drip sequences. If your business relies on Messaging, stay tuned for more updates!

In the example below, you can see two options to Message the business. One in “Message” and the other in “Contact us now.”

Messaging Google My Business Listing

Add Products and Services

Restaurants are long since familiar with the ability to add their menu, pricing and delivery information to Google Listings but most business categories will now see an option to add Products or Services within Info. Businesses can add numerous types of products and services including pricing to the Listing. Interestingly, content added here is only visible on a mobile device AND according to a Google spokesperson, this content does not influence search results.

Don’t let that sway you! In true Google fashion, what does not influence search today is bound to be a top performer tomorrow!

Mobile App

Google updated the 2014 mobile app on Android and iOS to include robust features such as Posting, Locations, Customers, Profiles and more. Most users will find the new app meets all their Listing management needs.

Agencies, however, are not able to use the app to service multiple clients at the same time.

Posts

Many users report seeing a decline in views and clicks to their Posts. Some business categories indicate Posts are no longer visible in search results. Google claims this is a temporary reduction but we are watching this trend closely.

For the time being, we recommend continuing to post keyword-friendly content to your Listing.

Google Guarantee

For a very select few business categories, Google is testing a Google Guarantee Program. This gives a business an “endorsed by Google” badge and drastically increases consumer confidence. Read the details on Google’s support page.

Agency Users

If you are an agency user, like Above the Fold, good news this month! Within the Agency dashboard, spreadsheets can be uploaded and downloaded to quickly integrate customers with multiple locations.

Spam Detection

Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.

#GoogleGirl

Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.

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