View the Course Schedules

Getting Started

• Download your course roadmap, meet the creators, introduce yourself in the discussion board and meet your cohort of charitable organizations. Don’t miss out on your organization’s scorecard; an assessment of your online presence.

• Confirm eligibility.
• Create your TechSoup account, request a validation token.
• Complete the Eligibility Form.
• ???? Responses are received within 3 business days.

Woo hoo! You have officially applied for the Google Ad Grants program.

All LIVE lessons are available for re-play within 30 mins.

How Google Works

• Let’s dive right in and start to untangle your Google knots!

Google Ad Grants Application

• The most important step is to complete your Google Ad Grants application.

• Attract more customers; learn the simple ways to listen in on your customers’ Google searches.
• What does it mean to build a brand as a local business? How can a local business build a brand?

Create High-Impact Content 

• STOP building your content on borrowed land and tune in to discover a 52-week approach.

• Building out your content calendar.
• Email & Text marketing and Canada’s anti-spam legislation.

Learn with a Google expert.

Show Up in ‘Near Me’ and ‘Best’ Searches

• If there’s such a thing as a digital marketing tune-up, this session is it!

• Leverage the power of your Google Business Profile.
• Create a bulletproof review system in your business
• Learn the importance of cyber security & privacy in protecting your business.

Websites & SEO

• Let’s dig into your website and learn how search engines “read” your website.

• How to use the numbers; what matters in the numbers game?
• Imagine using your data to help predict the health of your business.
• Writing for your audience; talking to a search engine.

Ongoing access to content updates, lives and Google updates.

Online Advertising

• Learn how and when to effectively create online ads using Google Ads and social media ads. Digital advertising attracts a wide audience; learn to precisely target your message to your ideal customer.

• Campaign planning for Google Ads or social media ads
• Campaign setup and structure
• Advertising trust & reputation by the Better Business Bureau (BBB)

Live ‘All Things Google’

• Join this final live session to wrap up the course, answer any final questions, hear from others what is working and get a thumbs up for your plan of action.

• All things funnel; what activities are driving conversions in your business?
• Pick your social media channels strategically
• How to create scroll stopping images
  –
• CELEBRATE…You rocked it!

Getting Started

• Download your course roadmap, meet the creators, introduce yourself in the discussion board and meet your cohort of local businesses. Don’t miss out on your custom scorecard; an assessment of your online presence and your immediate opportunities.

How Google Works

• Let’s dive right in and start to untangle your Google knots!

• Attract more customers; learn the simple ways to listen in on your customers’ Google searches.
• What does it mean to build a brand as a local business? How can a local business build a brand?

Create High-Impact Content 

• STOP building your content on borrowed land and tune in to discover a 52-week approach.

• Building out your content calendar.
• Email & Text marketing and Canada’s anti-spam legislation.

All LIVE lessons are available for re-play within 30 mins.

Show Up in ‘Near Me’ and ‘Best’ Searches

• If there’s such a thing as a digital marketing tune-up, this session is it!

• Leverage the power of your Google Business Profile.
• Create a bulletproof review system in your business
• Learn the importance of cyber security & privacy in protecting your business.

Websites & SEO

• Let’s dig into your website and learn how search engines “read” your website.

• How to use the numbers; what matters in the numbers game?
• Imagine using your data to help predict the health of your business.
• Writing for your audience; talking to a search engine.

Learn with a Google expert.

Online Advertising

• Learn how and when to effectively create online ads using Google Ads and social media ads. Digital advertising attracts a wide audience; learn to precisely target your message to your ideal customer.

• Campaign planning for Google Ads or social media ads
• Campaign setup and structure
• Advertising trust & reputation by the Better Business Bureau (BBB)

Live ‘All Things Google’

• Join this final live session to wrap up the course, answer any final questions, hear from others what is working and get a thumbs up for your plan of action.

• All things funnel; what activities are driving conversions in your business?
• Pick your social media channels strategically
• How to create scroll stopping images
  –
• CELEBRATE…You rocked it!

Ongoing access to content updates, lives and Google updates.