Social Media Marketing

Engage Your Fans; Win New Customers

Put the “social” back in social media! Social Media Marketing creates raving fans for your business.

Social Media Marketing

Above the Fold excels at helping business, small and large, increase their sales, strengthen their online presence and enrich their brand reputation using a variety of social media platforms. Interested? You can contact us for a consultation here. We offer social media management for every budget.

Why use social media marketing, you might ask? Great question. Here’s what we’ve learned based on our extensive work (and success) helping businesses grow with social media marketing. Social media platforms provide tons of advantages for marketers in comparison with traditional internet advertising. That is, you can reach people with specific backgrounds and interests, as well as connect with potential customers who are highly engaged with the content they are viewing.

Last but not least, there are tons of social media platforms that you can advertise on, so you can select which one is most suitable to your business’s individual needs. Some of our favourites to use with our clients are:

Manage Social Networks from One Location

Monitor Facebook, Twitter, Foursquare, and Google My Business content from one easy-to-use dashboard.

Gather Ready-to-Publish Content

Save time and energy with customizable settings that allow you to find and republish your industry’s hottest news.

Post to Multiple Social Channels

From one tab, you can publish content to multiple social sites with the push of a button.

Receive Real-time Social Leads

Discover and interact with leads who are looking for products and services like yours in real time.

Schedule Posts in Advance

Set-up and preview posts before you publish, and build all of your week’s content in one sitting.

Track Performance Across Profiles

Get important stats that provide insights into your social profiles for better content strategy and customer engagement.

Facebook

Almost everybody is familiar with Facebook these days, but perhaps not with how it can take their business to the next level. Facebook provides a means for businesses to create ads that are displayed in either a user’s news feed or in other locations of the site.

Statistically speaking, experts report that68% of US adults use Facebook, compared to just 28% for Instagram,” which makes it the second most used social network by adults in the US. In addition, 96% of social media marketers say the ROI (Return on Investment) on Facebook is greater than on other social platforms.” Overall, it’s definitely a great platform to reach potential customers.

Last but not least, Facebook’s ads are both targeted and affordable. Starting at just $5, you can boost your company’s posts to a far greater audience than would generally see them. It is also effortless to create and manage the ads, which are typically approved quickly. Sometimes in a matter of seconds.

The biggest downside is that advertising on the platform is highly competitive. So, to succeed you really need to know what grabs people’s attention on the site. You also need a clearly defined business goal that the ads will drive.

Instagram

More of a newcomer than Facebook, Instagram is an excellent platform for businesses looking to connect with a younger and more dynamic user base, who are also more likely to engage with branded posts than on other social media platforms. Ads display directly in people’s feeds.

Regarding strengths, you can carry out very detailed targeting on Instagram. You can target users based on their interests, demographics, behaviors and locations. You can also choose from 11 different campaign goals.

Instagram is a very visual platform, so you can really show off the branding and desired image of your products and services. At the same time, you do not have to spend a lot of money creating your ads, as people actually expect to see visuals created by ordinary people.

Instagram, though, does have its drawbacks. Its audience is far smaller than Facebook and it is also not the best platform for wordy ads.

Twitter

Twitter is a social media platform that reaches hundreds of millions of active users every month, with ads displayed in people’s feeds, searches, timelines and even profiles. Like with most other social media platforms, you can target your Twitter ads to a particular audience based on interests. There are also many different types of ads you can choose from.

However, Twitter ads are far from perfect. Their analytics are not as in-depth as other social media platforms, and Twitter ads can be more easy missed because of the very nature of the platform. Tweets tend to go by very quickly, and Twitter users tend to spend only short amounts of time there.

Snapchat

Snapchat lets businesses display short video ads on their messaging platform, which like Instagram, is very popular with young people. The advantage of Snapchat ads is that they command greater attention than ads on other social platforms. Sometimes significantly more attention. Also, unlike on some other platforms, their video ads have the sound turned on by default.

The disadvantage of Snapchat ads is that they are short by nature. So, you must be able to get out your message quickly. Also, users can skip the commercials, which leads to shorter viewing times than video ads on other platforms. Finally, ads display at the end of user videos, which is perhaps not the greatest way to engage users.

Which social media platform should you advertise on?

The answer varies greatly from business to business, and is really dependent on your audience, goals, and the type of ads you are planning to produce. There is no doubt, however, that social media marketing of some kind is an absolute must in modern business practices, and Above the Fold can help you with just that.

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