Marketing Strategy and Implementation

We look at marketing from all angles. The data. The website. Social platforms. Customer mapping. High value customers and highest value products and services. Syndication and website backlinks. Search engine results over time using reputation management, listings, reviews, social listening, website optimization and more.

The #1 best marketing strategy continues to be:

  1. Know your people.
    • Your customers. Who are they? What do they like and dislike? Build a relationship with your customers. Focus on people, not the sale.
  2. Know your product.
    • The ins, the outs, the good, the bad. And know your competitors’ products.
  3. Know your brand’s place.
    • How does your product compare to others in the same category? Same marketplace?
    • Place also refers to where or how you sell your product. In a store, online, in the downtown area or in small neighbourhoods.
  4. Understand your value proposition and price.
    • What problem does your product solve for customers? Does your customer know this problem exists? Do they know a solution exists? Are you the luxury product or the entry-level product?
  5. Promote your product.
    • Expecting to bolster your product at the expense of another is a sign of a weak product. Bolster your industry first, and your product second.

Monitor all of Your Locations at Once

It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the nearest location. And you can be certain they’re going to make their opinions known.

If you’re a business with multiple locations, you need an easy way to monitor your online presence. We are best-in-class for multi-location reporting.

Review Comparison and Management

Compare scores between locations and identify the best and worst performers, enabling you to better focus your time and effort.

Listing Visibility and Accuracy

See how and where your locations are listed on directories, review sites and social networks.

Post to Multiple Social Accounts

With multi-location posting, you can post to Facebook and Twitter for numerous locations at the same time.

Scalable from 2 to 2000+ Locations

There is no limit on the amount of locations that can be added to reports.

Interactive Roll-up Reports

Monthly reports give you a birds-eye view of your online presence and allow you to dig deeper into individual locations.

Ensure Business Listings are Accurate across the Web

Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results.

Forty percent of local businesses have listing errors, and 73% of customers lose trust in a brand when their listings are incorrect (Search Engine Land). Guess where they’re going? That’s right—the competitors who are more discover-able!

Good news is, it’s an easy fix with big benefits. By claiming and correcting your business listings across the web, you not only prevent charity for your competitor, you boost your SEO (search engine optimization) results and gain more visibility among potential customers.

Strengthens your Online Presence by:
  • Directly updating major directories like Google, Facebook, and Bing with accurate data
  • Syndicating accurate listings across 300 sites that control local search
  • Continuously claiming and correcting missing and inaccurate listings
Listings Management Reporting

The data landscape is very complex, and understanding how data changes across the web can be challenging. Therefore, it’s critical to report on how everything is working.

Listing Management provides what similar tools don’t: complete transparency with tracking and reporting metrics so you can see exactly what’s happening with your information, and the value the service is providing.

Helping Local Businesses Succeed

Above the Fold is a digital marketing store that helps local businesses address the challenges they face online and in the marketplace. Our proprietary approach and marketing products allow businesses to build a stronger presence, connect with more customers, and grow a stronger brand.

Ready to learn more? Let’s chat!
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