Your website is a strategic business tool; use it to turn browsers into buyers and thinkers into do’ers!
You have a website to promote your business, showcase your products and your brand, highlight special promotions, connect with customers, in some cases provide password protected content, and more.
Too often we hear about business owners who put tons of time and effort into these websites, yet do not think about how they can best be used as tools to improve their businesses. That’s right, a good website isn’t just something a company has, but something that forms part of a company and actually helps it connect with potential customers, generate leads and increase sales. Having a website doesn’t make much of an impact if no one can find it, or if its layout is confusing. On the other hand, a well-designed, user-friendly and easily searchable website is a potent tool for businesses of all sizes.
All of this is to say that ensuring that your company is making the most out of its website is of utmost importance. However, doing so requires a combination of expertise and well thought out, multi-dimensional strategies, and that’s where Above The Fold comes in.
We make use of web design and SEO (search engine optimization) to make sure that your website is showing its worth and pulling its own weight.
SEO (Search Engine Optimization)
Before we even discuss web design, we need to talk about SEO. This basically means that you want to ensure that potential customers are able to find your website on Google or other search engines when they are looking for similar products or services.
“It doesn’t matter how beautiful your website is if potential customers cannot find it.”
After all, it doesn’t matter how beautiful your website is if potential customers cannot find it. When potential customers are looking for a product or service, they most often turn to a search engine, and we want to make sure they find YOU.
Above the Fold can help your business with SEO strategies that will make sure that your company shows up and stands out on Google or other search engines.
All websites are not created equal. Business websites need to be laid out in order to optimize customer experience. In other words, customers need to be able to find what they are looking for.
Even further, customers need to feel motivated to stay on the website. It needs to be made easy for customers to purchase items or contact the company in question. If customers are not immediately interested in buying, there should be other things on the website that will catch their attention.
“It can turn browsers into leads. It can even tell you detailed information.”
Most importantly, a good website works for you and pulls its weight. It tells you about your customers and how they found your site. It can turn browsers into leads. It can even tell you detailed information about how customers interact with your site, as well as where they live, how old they are, their gender and even their interests.
Websites are very telling when you put them to work. Above the Fold can ensure that yours is doing just that.