Skip to main content

If you are like many businesses, you had good intentions when you started marketing on Facebook. Then, you got busy with life and the day-to-day operation of your business, and you pushed marketing on Facebook to the back of your agenda. If this scenario sounds familiar, then you are giving up one of the best marketing tools in your arsenal. While there are many problems with using Facebook to market your business, here are four ways to solve some of the most difficult ones:

Employ Social Listening

Way too many companies try to use Facebook to connect with their customers without spending time listening to those customers. Facebook provides you with a forum where it is easy to listen to your customers. Therefore, use it to engage with real people. Assuming that you are doing a great job in other areas of your business, thanking people for their business on Facebook is a great way to build up customer’s loyalty. Just make sure you are taking the time to respond professionally to each comment be it positive or negatively. If you do not have the time, then some businesses will do this for you.

Post Engaging Content

One of the most significant challenges of using Facebook as a marketing tool is writing engaging Facebook posts. According to Word Counter, Facebook posts with 40 characters or less generated the highest engagement at 86 percent, although they only accounted for 5 percent of all retail brand wall posts. Which means you’re probably going to want to also use plenty of pictures, infographics, videos, and other type of content when strategizing.

Know Your Objectives

Another major problem that business people face when marketing on Facebook is not setting clear objectives. Therefore, they do not know if there marketing is being effective or not. Instead of making a guest, create marketing goals that are specific, measurable, relevant, attainable and timely. Then, work towards meeting those metrics on a daily basis.

Reach Your Targeted Audience

Facebook provides you with a wonderful opportunity to find out who your target audience really is, and why they believe in your product. You would not be the first company to discover that your target audience is not the people that you think. Facebook makes it easy to create lists based on people’s behaviors and interests along with allowing you to create lookalike audiences based on who is currently following your Facebook feed. According to Entrepreneur, you’re going to want to avoid targeting too broadly, boosting posts, copying ads, or make the ad solely about you or your product.

There are many different reasons that your company needs to be on Facebook. Start using the site at least once a day and your company will grow tremendously.

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!

Marketing by

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.


Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!


Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.


Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.


Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!


Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.


Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!


Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.

Leave a Reply