Advantages of Social Media Marketing

Social platforms provide advantages for marketers in comparison to traditional internet advertising, in that you can reach people with particular backgrounds and interests. You can also reach people who are highly engaged in the content they are viewing. There are many social platforms that you can advertise on, and each has its strengths and weaknesses. Here are some of the best:

Facebook

Facebook provides a means for businesses to create ads that display in either a user’s news feed or in other locations of the site. According to experts, “68 percent of US adults use Facebook, compared to just 28 percent for Instagram, which is the second most used social network by adults in the US. 96 percent of social marketers say the ROI for Facebook is greater than other social platforms.” So it’s definitely a great platform to reach potential consumers.

Additionally, Facebook’s ads are not only very targeted, but affordable, too. For example, starting at $5 you can boost your company’s posts to a far greater audience than what would generally see them. It is also effortless to create and manage the ads, which are typically approved quickly. Sometimes in a matter of seconds.

On the downside, advertising on the platform is highly competitive. So, to succeed you really need to know what grabs people’s attention on the site. You also need a clearly defined business goal that the ads will drive.

Instagram

Instagram is an excellent platform for businesses looking to connect with a younger and more dynamic user base, who are also more likely to engage branded posts than on other social platforms. Ads display directly in people’s feeds.

Regarding strengths, you can perform very detailed targeting on Instagram. You can target by interests, demographics, behaviors, and locations, and you can choose from 11 different campaign goals. It is also a very visual platform, so you can really show off your products and services. At the same time, you do not have to spend a lot of money creating your ads, as people actually expect to see visuals created by ordinary people.

Instagram, though, does have its drawbacks. Its audience is far smaller than Facebook, and if you want to reach older people, it is probably not your best choice. It is also not the best platform for wordy types of ads.

Twitter

Twitter offers a social platform that reaches hundreds of millions of active users every month, with ads displaying in people’s feeds, searches, timelines and even profiles. If you’re ready to check out Twitter, one of the most important aspects of being active on the network is building a following. Here are our top recommendations for 2020.

Like with most other social platforms, you can target your Twitters ads to a particular audience based on interests. There are also many different types of ads you can choose from.

However, Twitter ads are far from perfect. Their analytics are not as in-depth as other social platforms, and Twitter ads can be more easily missed because of the very nature of the platform. Tweets tend to go by very quickly, and Twitter users tend to spend only short amounts of time there.

Snapchat

Snapchat lets businesses display short video ads on their messaging platform, which like Instagram, is very popular with young people. The advantage of Snapchat ads is that they command greater attention than ads on other social platforms. Sometimes significantly more attention. Also, unlike on some other platforms, their video ads have the sound turned on by default.

The disadvantage of Snapchat ads is that they are short by their very nature. So you must be able to get out your message quickly. Also, users can skip the commercials, which leads to shorter viewing times than video ads on other platforms. Finally, ads display at the end of user videos, which is perhaps not the greatest way to engage users.

So, which social platform should you advertise on? The choice is really dependent on your audience and goals, and the type of ads you will produce. For more information on the kind of content to include in your social media posts, check out our other articles!

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!




Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

#GoogleGirl

#GoogleGirl

I love to see locally owned businesses succeed. Success is different for each business. For some, it is an increase in sales. For others, it is improved attendance, followers or registrations. No matter your goals, we can help you achieve your business goals. Your business is online. We make it simple to succeed.

Leave a Reply