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Understanding Algorithms for Executive Social Media and Organizations

What Not to Say on Social Media

It seems the rules of the game continue to change. Social Media is a marketing medium nearly every business sees as valuable but it is becoming more difficult to reach the target audience.

Most social media users heard about Facebook’s plans to limit our exposure to business content last week and we’ve heard from customers that the number of ads filling their feed this past week is out of control. Advertisers are trying to double down and reach as many people as they can, while they can, before the rules change.

One Facebook Business page went so far as to tell Followers how to continue to see their content; a big No-No for Facebook.

Our approach to social media continues to hold constant.

Our approach to social media continues to hold constant. Share engaging content on a consistent basis. Once, twice, three times a week. Share promotional content one time for every five to six interest-based posts. Boost, or promote posts, based on your budget. Select your best and most engaging posts to promote. Pin your “sales” post to the top of your page.

Marketing is more than social media. Marketing is all of the ways your engage with customers and potential customers. It is a strategic function helping you grow your business and monitor your competitors.

Share promotional content one time for every five to six interest-based posts.

On that note, Facebook also provided some insight into changes in their algorithm. Use the following terms with caution, as used excessively will trigger the Facebook machine to squash the content. Avoid using them in blog post titles, headings and URLs. Keep in mind it will always matter how a word or phrase are used but it is an algorithm and machine screening, not a person.

nothing for you
come and get it
take it home for nothing
good grab
snatch it up
grab it now
i’m doing the happy dance
rock bottom
as good as it gets
make your wallet happy
don’t wait on this one
shut the door this is awesome
for diddly-squat!
this one’s been slashed in half
getting this now
supporting my Starbucks habit by keeping more of what I earn
this one is a scorcher
make every penny count
this one is for penny pinchers
like us / this
sign up
tag / a friend
know someone who (wants/needs/loves/crushes/etc)
bet this is you??
you thoughts?
what do you think?
is this you?
who has this?
put this on your wall so you don’t forget this.
pin for later
bookmark for later
this is going on my wall so I don’t forget it.
% off
marked down
get it
grab it
don’t lose this
snag it
score this
gift idea
pick it up
hurry over
run, you’ll love it
this one goes in the bag/buggy
fill your bag
my house needs this
bo go
lowest i’ve seen
one-fourth taken off the total
huge drop
¼ you get to keep in your pocket
it’s like they are handing them out
they killed it by 5

clicking on the link gives us some pennies and helps keep the coffee pot filled
this was on behalf of
brought to you by
in partnership with
they are giving us perk for spreading the word
we are working with
in collaboration with
teaming up
note:  your participation helps keep our page afloat
they are supporting my xyz habit (coffee, shoes, vacation, etc)
mutual support between

identifying religious or health terms:
ex: bulimia
weight loss


Remember to always phrase content in the positive.  Instead of weight loss, use healthy bodies, instead of Protestant say Biblical faith, etc.

And since this blog post used all the no-no words, no one will likely see this!! So please share as appropriate to colleagues.

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