Invest in Your Business; Convert More Customers with Your Website

Invest wisely for Greater Conversions.

It’s unlikely you’d invest in a business without a solid business plan. Or a plan in place to manage their online presence.

Your online presence is what you say about your business, and more importantly, what others say about your business and your industry. Your online presence is represented by your website, social media and reputation. Let’s focus on how you can use your website to improve your online presence and increase customer conversions (sign ups, contacts, purchases).

Here are 4 Strategies to Increase Conversions on Your Website

Contact Form

Companies that make it easy for customers to contact them receive more inquiries. A contact form can be as simple as this example, or much more complex, asking for details, availability, past history or reason for the request. The easier the form is for the customer to use, the more customers will use it.

Have you tested your contact form lately? Test your contact methods on a regular basis. Often updating plugins, making changes to your website and moving content within your website will “break” links and forms you’d forgotten were connected.

PROOF: We added a Contact Form to a customer’s website 1 year ago. At the time, the customer’s goal was to increase her business by 33%. Enhancing her website, re-examining the reason customers do business with her and adding a Contact Form resulted in a 50% growth year-over-year.

Curious about the number of visitors to your website and your conversion rate? Check out this handy service to measure your conversion and optimization rate.

Search Engine Optimization

There are several ways you can improve and build internet presence through search engine optimization (SEO) services. Google, for example, allows you to purchase traffic, pay to have your ad ranked higher in local searches, and even purchase traffic on a per-click basis. Just create a Google Ads account and you are on your way.

You can also improve your search rankings for free by offering quality and engaging content. Many businesses include a routine keyword-rich blog post on their company website that helps draw in traffic. The real key to SEO is monitoring the end result; keep track of the number of visitors to each blog post to understand what content is engaging to your customers.

PROOF: SEO is the long-game along with investing and planning for the future. SEO creates results for the long term much like eating well and exercise. You won’t see results overnight but small steps each day result in large gains in time. Such was the case for a local HR firm seeking to have their Listing and website at the top of Google; it took time but they are solidly at the top.

Mobile Website Design

A good website has relevant content for ready-to-buy customers, a company overview, service pages and contact information. If you want to stand out and engage your traffic, then stick to an easy design with a landing page that grabs the attention of your visitors. Need a hand planning out your site, or understanding what you can achieve? Take us up on our free assessment offer today!

Mobile-friendly websites are critical for businesses. Up to 90% of your traffic comes from mobile devices. Customers looking for a hotel, a restaurant or a coffee shop want find the closest location with the highest reviews. If your site is difficult to use on a mobile device, customers will abandon your site within 8 seconds for a competitor’s website.

PROOF: Check your Google Analytics account to determine how many of your visitors come from mobile vs desktop. Log in to your Google Analytics account, click Audience on the left hand-side, chose Mobile and select Overview. (Go figure – ours as of today for all time is 67% desktop.)

Manage Your Online Presence

With modern technology and the abundance of business-oriented search engine services, you shouldn’t have any problems promoting your business online. It just takes a little effort on your part to see a massive boost in traffic. With online marketing, the sky’s the limit. 

Many business owners fail to recognize that their online presence is as much what you say about yourself as it is what others say about you. To manage your online presence, you need to monitor ALL of the online content about your business and industry. Start with a tool like Google Alerts and as your business grows and needs a more robust tool, or your industry becomes more competitive, try Reputation Management.

PROOF: Reputation Management not only monitors your business, industry and employees, it also allows you the ability to monitor competitors. In a competitive industry like real estate or insurance, advisors often rely on competitor data to stay one step ahead of the competition.

These 4 Strategies will Provide Return on Your Investment

Increase your Return on Investment (ROI) starting today with these 4 simple strategies for real results. Be sure to let us know your results!

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!




Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

#GoogleGirl

#GoogleGirl

Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. She uses her knack for distilling complex marketing techniques into clear, simple steps to help you land on the first page of Google - even if you’ve never been online. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. Corporate girl turned local business cheerleader, she's helped build some of Canada's largest brands. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.

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