Episode #125 with Kay Peacy from Slick Business
Episode #124 with Marc Toews from Gateway Web AR
Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching
Episode #122 with Aaron Strauss from Cache Tactical Supply
Episode #121 with Cedric Delavaud from Ludoland Regina
Episode #120 with Jasmine Patterson from BDC
Episode #119 with Jeff Harmel from Realty Executives Diversified Realty
Episode #118 with Shahzad Khoja from IBITS
Episode #117 with Kathy Sabo from QC Gifts
Episode #116 with Andrea Lo from the Toronto Dating Hub
Episode #115 with Karey Kapell from Next Level Coaching
Episode #114 with Joel Sopp from Socially Acceptable Marketing
Episode #113 with Annabel Townsend from The Penny University
Episode #112 with Cathlyn Melvin about her Tedx Coaching
Episode #111 with Corey Liebrecht from Zippity Zip Courier
Episode #110 with Quinn Nikulak from Kustom Kitties Canada
Episode #109 with Tess Boehm from Totally Tess Tradeshows
Episode #80 Your Ultimate Guide to Get Found with Local SEO
Episode #68 with Santa Claus
Episode #42 with Nadene Joy from Nadene Joy
Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache
Episode #33 with Denise Anderson, Author, Divorce in a Small Town
Episode 23 with Gr. 5 & 6 Students from Argyle School
Annnnnd, here we go!
We are live at CJTR Regina Community Radio for our first official radio show and podcast with Barb McGrath from Above the Fold.
We will be live with a new guest every other Wednesday including local business owners and entrepreneurs who are making a difference in #YQR for the ‘Secret Life of Entrepreneurs.’ (Yes a complete play on the movie of a similar name. What can I say, I have kids!)
Hello everybody, so glad to have you with us today. It’s another Wednesday and you’re listening tonight views on CJ T Rs 91.3. FM. Regina community radio in here, we talk to industry captains and independent business owners right here in our Queen City. I’m your host, Sherry Knight, coach and author who guides businesses to increase their productivity. And we all know what that means business bottom lines increase, and that helps us stay employed right here in our province of Saskatchewan. Now, you know that you haven’t heard from Jim aihole in a while. And that is because Jim has had some other things happen. And he has gone on to do his Saturday morning show, but no longer a co host here. And we have a new co host. And that individual is Barb McGrath. And Barb is the local business owner of above the fold Canada and she is going to be someone you hear from periodically over the next few months. So wonderful, thank you. Very pleased to be here. Things are working really well. And so we’re pleased to have you here with us today. And with that, we’re going to talk to Barb in terms of some of her background, but also the things that she is going to bring to us here on air because there’s so much going on. And with that, Barb, tell us a little bit about yourself,
You bet I would, I would love to want to talk a little bit about what’s going on in my business, sharing a little bit about my experience. So I’m extremely happy to be here with you today. I’m sharing this with all of the folks that I work with as well on our Facebook page. So above the fold Canada is a local business here in Regina, we work with local businesses looking to find customers in that ready to buy time period. We try and focus on those those moments that matter to a business. So you can have a great looking website, and you can eat prevalent on social media all the time. But of course, if you can’t get to your customers in those moments that matter. If you can’t get to your customers in that moment that matters, then you can grow your business. And that’s what we are all about. We want to help local businesses grow their business. Now, I’m not going to come on the show. And I certainly don’t want to talk about above the fold Canada and myself all the time. So if it’s okay with you, Sherry, I’m going to share a little bit about how I thought I might approach my show. Each time that I’m on here,
Please let us know. Excellent.
Well, I actually did quite a bit of research before I headed into the studio today with you good. And I don’t know if maybe with your kids or your grandkids Sherry, if you’ve ever had the chance to watch the movie called The Secret Life of Pets.
Or you know, I’m not?
Well, first off, I have to say that that’s a fantastic movie, you really do need to see it, it’s a great show you and John will want to watch it one weekend for definite. So the secret life of pets is all about the story of people’s pets who owners leave go off to work. And now Now the pets will really get down to business,
They own the space. Pets are crazy.
So what I’m gonna do is take that exact same approach, and we’re going to start to talk about the secret life of entrepreneurs. What really makes a local business person tick, that those those secrets, those those stories, where entrepreneurs talk about what they had to do to make it work. And those are the stories that we’re going to bring to the show each and every other Wednesday, when I’m co hosting the show. So I’ve already got a couple of guests teed up for the show, really excited to have them on the show. But we’re gonna we’re going to ask them with the hard questions. Find out what what they do in their business, why they decided to to get into the business that they did. Was it the industry that called them? Or did they go looking for this opportunity. So we’re going to try and really dig down and find out what makes these people tick
Makes total sense. What makes you tick bar,
A lot of coffee, anyone who’s ever had a chance to work with me. And in fact, our signature line on websites when we build them has become this website built with a lot of coffee by above the fold Canada. And of course I say that tongue in cheek but there’s a little bit interesting. I have two young kids and between two young kids and sporting activities and a business. Literally, it’s coffee that keeps me going. But what I love to do is I’d love to be able to work one on one with local business owners helping them grow their business. At the end of the day. The the number of folks who are employed through entrepreneurs is a huge number. And how everyone in Canada it is absolute business. Absolutely. Yep. So my goal is to help as many of those entrepreneurs as I can help them get their business ticking so that they’re profitable, their revenue is growing. And in turn, they can employ more people. They can use our services more, of course. And so it’s been a really good fit are really good fit.
Yeah, excellent. And now, what I asked you to come on the show as co host, one of the things you said was, let me think about this. And so you thought about it? And what made what, you know, what was the thing that made the decision to Yes, this is something that I can help our community do.
There’s some really exciting changes happening in the Regina business community right now. And I’m not sure if you’ve heard about adaptivity why QR, but it’s an initiative by square one, and economic development, development, Regina, there is some incredible momentum happening within that particular movement. And I’ve had a chance to attend a few events, do some networking, and really start to talk to entrepreneurs in the city. And one of the things that I quickly discovered was, they’re the best kept secret. No one, I shouldn’t say no one, so few people seem to know about some of these businesses. So my goal in coming on the show and in agreeing to co host with you is to have the opportunity to put some of these entrepreneurs in the spotlight, give them a chance to be on air and have a podcast that they can share on their social channels and things like that. So the driving force for me was a introducing more people in the community to entrepreneurs that they don’t know about, and giving local business opportunities, their opportunity to be in the limelight, because I don’t think they are nearly enough.
Well, and I think you’re right in terms of people not being in the limelight nearly enough with their organization. And part of it, I think is, as an entrepreneur, you are so busy looking like everything’s okay. And sometimes underneath you are working like mad. It’s like the duck, you know, scrambling under the water to move. But the top everything looks wonderful. Exactly. Yes. Makes total sense. And so what about you, though? Where did you come from?
Where did I come from? So I’ve actually spent the last 20 years in marketing. I started off Michelle’s home for me, so called out twin Saskatchewan girl born and raised. I did get my education out of province, but then came back at a time when no one came back to Saskatchewan. Oh, you were smart. Yes. And you know, honestly, it’s probably one of the things that I’m most proud of that I had the opportunity to do. I’ve often told the story of how I came back, and no one was coming back at that point in time. And it provided me so much opportunity. I’ve had the opportunity to be in executive positions within government. I’ve worked in the nonprofit sector, I’ve worked in media. So I had so many opportunities, I am extremely grateful for having had those opportunities. They were opportunities that had I decided to stay in Ontario likely wouldn’t have happened. For me. It’s a very different culture and a very different world. And especially at that point in time. So coming back to the province, I had many different working opportunities, and in fact, started my first creative business probably 17 or 18 years ago now. So I ebbed and flowed from the creative world into traditional employment and back and forth. But I’ve been back in the entrepreneur world for a little while now. And I love it. It’s been a fantastic fit for me. And in fact, it’s been a great fit for my family. Because as I say, I have a couple of young kids, and I need to be able to be there for them, support them be at their activities and things like that.
So your whole business is in that marketing sphere. So what’s happening around the world in terms of marketing?
Well, you know, it’s interesting that you asked that question, Sherry, and I’ll try not to get on my soapbox too much.
I’ll answer this, folks. She will be
Sure it, didn’t you sure you didn’t tell me she was going to ask that question? So here goes. I was actually doing a presentation for an executive team, probably a year or so ago. And while I gave that presentation, we talked about the transition that has happened in marketing over the last 20 years. So 20 years ago, if you were a local business owner, and you had a sale or a promotion, you’d pick up the phone, you’d call the newspaper, and you call the radio station, and you tell them that you’d want to buy an ad, and maybe TV and maybe some TV, you bet if TV was in your budget, absolutely. In the background, then a creative writer would start to write up a 32nd commercial for you and desktop publisher would start to design an ad that would you know, match whatever it wasn’t your selling. Your promotion would happen and likely you were getting some fairly decent results from your advertising dollars and talk
And when you say decent results. That means we help people walking through the door picking up the phone, etc. That’s right.
Yes. Thank you for that clarification, Terry. And you could tie your advertising And to the number of people that walked through your door or picked up your phone, picked up their phone, you could put those two pieces together. And you could say, Okay, I made X dollars from this sale, right? So if you spent 1000, maybe you made 10. And if you’ve spent 10,000, maybe you made 100. But you could tie those two results very easily together, okay. Now introduced social media a number of years ago, wow, 10 years ago now, or 12, when it became really mainstream, when you had a number of people who were truly using social media, and all of a sudden, that empowered a small entrepreneur, a one two and three person shop, that gave them the ability to start to build a presence in front of their audience, to sell their product or service. And so we’re, we used to have to spend $1,000, or maybe more, if we were buying radio and newspaper, suddenly, a small business could invest in social media, which was much less expensive. So that has allowed so many more small micro businesses to spring up, where you see people having a side gig, because they can make money at it now, because they’re using their online presence, which means their social media, their website
Can just minute social media, because there’s some of our listeners who might not understand social media. Sure.
So So social media includes things like Facebook, Instagram, Twitter, some of the newer ones include Snapchat, and a couple of weeks ago, Instagram introduced something called Instagram TV, which is vertical TV instead of horizontal TV. So they help us here. Yep, it completely changes the aspect ratio of watching. So if if you would normally sit down and watch NCIS, for example. Most often nowadays, you’re watching it horizontally, right? Because your TV tends to be wider than taller. Right? So now you got to flip that. So it’s taller than it is wider. Okay, so now it’s vertical TV. And that, that really starts to change the viewing experience, where all of a sudden, from a formatting perspective, you have to format for that type of screen. Never mind that somebody’s using a handheld.
And so are we going to see TVs change,
I don’t think we’re going to see TVs change. But what we’re going to see is producers, changing how they produce their content, so it can fit in both platforms. So there’s some large companies who are already producing content for Instagram TV, but it’s also available to you and I that local business, the local entrepreneur, at a very low cost to entry, it takes your time. And of course, your time is valuable. But there’s no payment per se required to create the channel and to create your first show. So I could take the the Facebook Live that we’re doing today. And I could take that exact same content, put it on to an Instagram television channel. And now I can share it with a whole new audience. Interesting. It’s quite phenomenal. So that’s brand new. It’s brand new, I’m going to say it’s about two weeks ago. And in fact, we’ve got an expert watching with us right now. Her name is Brandy. Good. And we’ll see if she comments back. She can tell us the launch date, probably off the top of her head for when Instagram TV launched, but she’s one of the early entry users of Instagram TV. And and and she’s a local person right here. She’s a local person right here in Regina. Absolutely, yeah. So back to my soapbox. You asked, remember. So when we look at what is happening from a marketing perspective, because a small local business is now able to be on social media, build their website, possibly even sell through their website, they now have a business opportunity that didn’t exist 20 years ago, true. Someone like myself, I have a small virtual team. There’s no way I could afford to buy newspaper and by radio and by television 20 years ago, but I can afford to promote myself on social and to purchase advertising through Google AdWords, which is again another platform. So there’s so many more options available to us than there were in the past. So brandy has confirmed that June 20 was the launch date for Instagram TV. Three weeks. Yep. hot off the presses. And there are already hundreds of bids. Since is using it, many of them are local business, who see this as an opportunity to get in front of a new audience. And that’s exactly what we want to be able to help businesses do.
And so when we’re talking Instagram, it’s like Facebook and LinkedIn, etc. It’s worldwide. It is not just in the United States, as we often tend to think things are,
Is social media and social. Social media is a worldwide phenomenon. And in fact, depending on the country you go to, you will find different platforms are, they differ in terms of popularity. And even in Canada, for example, Twitter isn’t particularly popular in Saskatchewan. But if you go to BC, or you go to Ontario, quite a few more people on a percentage basis, are using Twitter. So what it is in Saskatchewan that we don’t like Twitter, maybe we just like to talk more. And 280 characters doesn’t cut it for my side.
Oh, no. And they did increase because it was 140. It was 140.
That’s right. And in fact, when they made the increase, it kind of felt like, Gee, now it’s a whole bunch. That I have to say like, now I don’t know what to say, because of too many characters could be so we got so used to the 140 characters, absolutely good show.
And so the excitement about being on radio and being able to share some of the impacts of individuals and their, their organizations here in the city. And what excites you, though,
About having the opportunity to talk to local business owners. It’s, it’s the relationships, and at the end of the day, we always see the abbreviation be to be from business to business. And in fact, just I think, on Sunday of this week, I saw a note on LinkedIn. And it talked about it’s not b2b, it’s human to business, it’s H to B. And I said, No, that’s not right, either. It’s human to human perfect, businesses are all about people, and we are doing business every day with another human being. Now granted, you can go on a website, you can purchase something, and you never have to talk to someone, we can more more every day, do our business that way. But I find the richest relationships in my life, aren’t shopping, online, even if it is with a local retailer, the richest relationships that we tend to have in our lives are with real human beings. And so that’s what I want to be able to do is bring those human beings into the conversation and and learn from them and share some of their experience and share their wisdom. So that other other people who are maybe thinking about starting a business can learn from them as well. And in fact, one of the things that I find business owners often don’t want to talk about, because it’s not a badge of, of honor. We all struggle, there’s something that we really struggle with, of course, right. And there’s, there’s a bit of all, like, they can’t know, I struggle with that they would think I’m not a good business owner, if I if they found out I was struggling with that. And so I think that’s, it’s an opportunity to talk to those who have been successful, they’ve been able to overcome something. And, and now they can share the lessons that they learned. Right?
That’s the critical part, because we all learn and that’s where we started this program is how do we understand where people came from? And what can we pick up as we listen? Yes, to help make our lives better?
Exactly. Back at the end of May, I did think when the date was back at the end of May, the women entrepreneurs of Saskatchewan held their annual convention. And we had some amazing, amazing women who came in and spoke at the conference and talked about what they went through. I believe the theme of the conference was, you know, adversity to success or something along that lines. And you often hear stories of Oh, I couldn’t get bank financing. And my husband didn’t support me starting the business. And so we started here, what I would call run of the mill obstacles. But the speakers that we had came in this year and there wasn’t a dry eye in the audience. Now I am the last person who will typically tear up but there was not a dry eye. These women shared their story of overcoming adversity. And they were phenomenal stories like we’re talking. You like things you can just you can’t even imagine you read the story in the newspaper and you think, Oh, that’s a made for TV movie. We have local business owners who have overcome some of these sorts of struggles. And, and they are successful. They are they’re hugely successful. So I want to share more of those stories. Good show.
And there’s certainly a lot of them here. We’ve got over 6000 businesses in the city. That’s right.
And I don’t think I don’t think most people realize how many businesses we have.
True, right? I really think that’s true. We are familiar with the ones that we walk by every day, but the others unless we need them. And of course, most of us don’t pick up the phone or the phone book, which is becoming a dodo bird these days. But we don’t tend to do that we phone our friend or neighbor or relative and say, Who do you use for? And so yeah,
And even that is changing Sherry. So where we used to sit down and have coffee with someone and say, Hey, I need someone new for my nails. We don’t have those conversations as much anymore. We go to Dr. Google. And we say your Google Yes, that’s what I call it. Dr. Google, he solves all the problems. We go to Google and we say, nail salon near me, nail salons in Regina. And that is the crux of what we do. And above the fold Canada is if you’re searching for that nail salon, we want to make sure that your website or your listing comes up in the top, so that everybody’s got the opportunity to then find your business because they are ready to buy customer and we want them to find you.
And so if you’re listening out there, and you are someone who is a small business or a bigger business, too, you’ve got to think in terms of how do I make myself more visible. And that’s exactly what Barb does here in terms of helping people be more visible. And on the program as a co host, she’s going to be helping to let people understand more of those businesses just like your what we’re doing here today. What are the businesses that are out there? And how can we help them get more clientele because they bring us a product, they bring us a service, etcetera, right here in our city, so you get to know them. But for me, Bb, what are the key things? Of course, you know, that I always want to know, like, where did you start? And what were some of the challenges etc. Because not very many people started and stayed in the same industry, sometimes the same field that they are today, it’s really interesting to go back and hear that first story about what people did. So that’s one of the areas that I rely on to help you who are listening out there to be able to look and go, Oh, yeah, I know that or I did that etcetera. So and you want to be able to share with the people how to get a hold of individuals. So above the fold candidate, how do people contact, contact you if they want to over the next few weeks?
Sure, that sounds great. So the next show that I have the opportunity to participate here is actually on the 25th of July. And on July 25, we’re going to have Christina Carlson, from Queen City collective, she will be joining me that day to talk about all of the great work that she’s doing. In her new business. She is one of the only coal co working spaces that have both a gym and food on site. And so she has become a premier destination for entrepreneurs looking to work outside the home yet still have the flexibility of working on their own and not feeling like they have to be a part of a large organization. So it’s it’s absolutely amazing what she’s been able to create in that space. So she will be my guest on July 25. She’s excited to join us that day. And what we’d like to be able to do is if anybody does have questions, they can reach out to me at the same email, they contact you. So night views at CJ ter.ca.ca.
Thank you, Sherry.
That’s another new email address to learn. And of course, they can find us on all the social channels at above the fold. canada.ca is our website. So they’ll easily find us, you can send us a note in advance, and we’ll be happy to answer your questions. It is a little bit tricky to answer your Facebook live questions while we’re on on air. But if there are questions, we would certainly be happy to to answer those questions as well. Thank you to those who tuned in for our session. And of course, everything that Sherry and I have talked about today will be available on a podcast. And I look forward to sharing that information with everybody so that that everybody can join us on July 25.
That sounds good. And yes, podcasts are always available for a few weeks after we’ve done the session. And you can just go onto the CJ TR website and be able to download those be able to look at them, listen to them, et cetera and glean some of the ideas that have come out that are going to help you improve your business as you move forward. Word. So when we look at all of this BB, what would be for your perspective, what’s the most important thing from a marketing element for us to be conscious of as business owners, the one key thing you go if you do this, and nothing else, this will be of assistance.
So last Wednesday, Sherry, I shared with all of all of my clients that above the fold Canada is now an approved Google My Business agency. The one thing that I believe more than anything else is that every business needs to manage their listing online, because that is where customers go when they are ready to buy the Google
Listening your Google listing. Very, very good. So if that’s the one thing that you take away today, folks, that’s the thing to be conscious of. Thank you, Barb. Really appreciate you coming on line with us today. And we look forward to having Barb with us for many, many moons to come.
Thanks, Sherry. It was a pleasure to be here. And I look forward to it.
Sounds good. So we’re just about out of time, folks. And with that, thank you for listening, whether it was online that you’re listening, whether you are listening on Facebook, which we’ve done for the very first time today. Doesn’t matter where it is. We’re just glad that you joined us. I’m sure tonight grateful for the opportunity to have been with you. You know that you can email me at night views.cj Two at CJ ter.ca Follow me on Twitter sharing ID 11 or visit our blog Sherry knight.com Take care, have fun, and have a great week. Bye for now.