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Ep. 19 with Dan Benesh from BarterPay Regina

By April 4, 2019July 27th, 2023No Comments

Episode Guide

Episode #125 with Kay Peacy from Slick Business

Episode #124 with Marc Toews from Gateway Web AR

Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching

Episode #122 with Aaron Strauss from Cache Tactical Supply

Episode #121 with Cedric Delavaud from Ludoland Regina

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Episode #119 with Jeff Harmel from Realty Executives Diversified Realty

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Episode #117 with Kathy Sabo from QC Gifts

Episode #116 with Andrea Lo from the Toronto Dating Hub

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Episode #111 with Corey Liebrecht from Zippity Zip Courier

Episode #110 with Quinn Nikulak from Kustom Kitties Canada

Episode #109 with Tess Boehm from Totally Tess Tradeshows

Episode #108 with Shane Chapman from the Ultimate Deck Shop

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Episode #104 with Jule Gilchrist from Cuppa'T Teas

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Episode #101 with Susan Robertson from Susan Robertson Pottery

Episode #100 with Victor Roman from the South Saskatchewan Community Foundation

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Episode #98 with Leah Mazur from Carousel Creative

Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail

Episode #96 with Meg Casebolt from Love at First Search

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Episode #93 with Carla Browne from Real Property Management Canada

Episode #92 with Donna Ziegler from South Sask Community Foundation

Episode #91 with Scott Love from Store to Door Canada

Episode #90 with Mark Heise from Rebellion Brewing

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Episode #88 with Tyler Clark form Prairie Benefits Solutions

Episode #87 with Craig Reed from Virtus Group

Episode #86 with Daria Malin from Boost Strategic Coaching

Episode #85 with Bill Thorn form Regina Humane Society

Episode #84 with John Vuong from Local SEO Search

Episode #83 with Linda Boryski from Saskatoon PhysioYoga

Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey

Episode #81 with Janet Kotylak, YWCA Woman of Distinction

Episode #80 Your Ultimate Guide to Get Found with Local SEO

Episode #79 with Jennifer Fox from Auto Electric Service

Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture

Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan

Episode #76 with Julie Naismith from SubThreshold Training

Episode #75 with Josh Haugerud from Regina Folk Festival

Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery

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Episode #71 with Tim Nickel from Fifth Business Consulting

Episode #70 with Taylor Weisgerber from Spartan Mechanical

Episode #69 with Lisa McIntyre from The Optical Shoppe

Episode #68 with Santa Claus

Episode #67 with Kait Waugh from Fat Plant Farm

Episode #66 with Natasha Vandenhurk from Three Farmers Foods

Episode #65 with Dianne Beauchamp from PuroClean Regina

Episode #64 with Adele Buettner from AgriBiz Communications

Episode #63 with Mary Weimer from Conexus Credit Union

Episode #62 with Winter Fedyk from Silo Strategy

Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee

Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee

Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee

Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee

Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee

Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee

Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee

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Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee

Episode #52 with Eric Oelson from Mortise & Tenon Store

Episode #51 with Kim Korven from The Gentle Way Divorce

Episode #50 with Erin Vaughan from Kinetic Auto Service

Episode #49 with Lisa Brice from Brice Photography

Episode #48 with Colleen Strauch from Luther College at U of R

Episode #47 with Doug Pattison from Pattison Health

Episode #46 with Erika Gayle from Erika Gayle Photography

Episode #45 with Carly Patryluk from House of Paws Pet Boutique

Episode #44 with Erin Caleval from Erin & Associates Insurance

Episode #43 Part #2 with Nikki Jacquin from Nikki's Portraits of Childhood

Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting

Episode #42 with Nadene Joy from Nadene Joy

Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache

Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada

Episode #39 with Erin Kinder from Kinder Surprises Antiques

Episode #38 with Tanner Goetz from Munz Media

Episode #37 with Jessica McNaughton from memoryKPR

Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting

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Episode #33 with Denise Anderson, Author, Divorce in a Small Town

Episode #32 with Anne Gibbons from Gibbons Travel Consulting

Episode #31 with Charlene SanJenko from PowHERhouse Media

Episode #30 with Dr. Vianne Timmons from the University of Regina

Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction

Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction

Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction

Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction

Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction

Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders

Episode 23 with Gr. 5 & 6 Students from Argyle School

Episode 22 with Tiffany Wolf from Helium Communications

Episode 21 with Jeff Kinash from Peregrine Farm

Episode 20 with Charlene Oancia from Springer & Oake

Episode 19 with Dan Benesh from BarterPay Regina

Episode 18 with Prabha Mitchell from WESK

Episode 17 with Terrie Dunand from REMAX Crown Real Estate

Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective

Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from

Episode 14 with Kristen Hill from Kristen’s Cultures

Episode 13 with Cyndie Knorr from Cynergy Coaching

Episode 12 with Paul Burch from EchoLotto Inc.

Episode 11 with Rea Faber from Amaranth Designs

Episode 10 with Brandi Good from BLG Business Solutions

Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business

Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa

Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want

Episode 6 with Jordan McFarlen from  Conexus Business Incubator

Episode 5 with Cheryl Giambattista from Health Coach Cheryl

Episode 4 with Joanne Frederick from Prairie Centre for Mindfulness

Episode 3 with John Hopkins and Amanda Baker, Regina Chamber of Commerce

Episode 2 with Christina Carlson from Queen City Collective

Episode 1 with Sherry Knight from Dimension 11

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Ever heard of BarterPay Regina? If you have, you’re sure to be smiling right now, thinking “love these guys!” If not, be sure to stay tuned for our show with Dan Benesh, to talk all things barter.

As a member, I can tell you these guys are great! They’ve helped make numerous connections for business owners in Regina and are helping to build a thriving local business economy.


Barb McGrath 0:00
Welcome tonight views The Secret Life of entrepreneurs on 91.3 FM CJ tr Regina community radio. We’re live with a local business owner who’s making a difference in y qR. Stay tuned to learn their secrets about what makes them tick. What the heck keeps them going, what helped them become successful, and their role as a leader in our business community. You’re listening to your host, Barb McGrath, local business owner, marketing guru and founder of the get found on Google program. Our guest today is Dan Benesh, president and franchisee of BarterPay Regina, and he’s going to talk about his how his company is helping local businesses thrive. So welcome, Dan.

Dan Benesh 0:46
Thanks very much for having me. Barb.

Barb McGrath 0:49
Great to have you here. Let’s start off tell us a little bit about yourself. We won’t do your whole family history like we talked about. But tell us a little bit about yourself and Barterpay Dan

Dan Benesh 1:01
Yeah. So when I tell people a little bit about myself, I typically start with a little bit around when I graduated high school, I was 100% sure I wanted to be a doctor. Someone told me they said, they said, Oh, you just have doctor hands. I for some reason that stuck with me. And I always took all my maths and sciences like they said, and so that’s what I that’s what I was into. I went into pre med at the U of R and I was super excited about it. But in the first year, they have those things called wieder courses. And I got weeded out by biology was just not my cup of tea, to look at slides and to study all of those little genus and phylum and I don’t even remember, but it was

Barb McGrath 1:39
Oh, come on. Be honest. You fainted when you saw blood, right?

Dan Benesh 1:42
Oh, no, no, totally was fine with blood and all of that. But it was no just this the rote memorization, I realized it was totally not for me. And in hindsight, I just, I should have realized that if I could have gotten through that the rest would have probably been a lot more practical. But what I did was I what I what I had to do a gut check and think like, what do I What do I really care about? And what kind of makes me tick, or what am I passionate about. And I had already taken a couple introductory courses or one introductory course in marketing, and also had taken some science courses. And my mom had just become a teacher a few years before. So I kind of just pieced everything together. And there was this really cool program at the U of R called business education. And I believe it’s no longer around anymore Just for lack lack of enrollment in it. But it’s really a shame because the students in school today are really wanting those type of courses that business educators are the best at teaching. I agree.

Barb McGrath 2:35
Yes, there’s a there’s a lot of demand for anything that high school students and even elementary students can get their hands on. Yeah. So yeah, I didn’t realize that program was gone, right.

Dan Benesh 2:44
And so we’re talking all of these business said grads are out there teaching personal finance, which is now being taught and offered by banks as something that’s extremely important that the business community when they’re hiring, they want people that understand that aspect of it. And it also just helps with, you know, your regular life finances. They’re teaching entrepreneurship, they’re teaching computer related courses, computer science, information, processing, keyboarding courses, a lot of that stuff that students are saying is a lot more practical than some of the courses that they’re mandated to take right now.

Barb McGrath 3:15
Yeah, absolutely. And my my god is marketing courses, business business education course, and that call to you.

Dan Benesh 3:22
So that that really called to me that the small kind of tight knit group and then the Dean of the of the program was just an amazing, amazing person, Cyril keston. And he, he kind of, you know, almost like handpicked and really got to know his students. And, and when I, when I did my internship, he just placed me with just an absolutely perfect fit of a teacher. And I did something called the digital internship project through Alec cortos and Ed Tech profit, the U of R. And the whole mandate of it was to try to get technology more into the classroom. And so it was just integrating it however you could and so the coolest thing was you just got a free laptop, not to keep but just to use during your internship, okay, and I didn’t have a high tech laptop at the time. So getting a getting a laptop that I could use and, and use it to integrate everyday into my courses was really fun.

Barb McGrath 4:12
You know, that’s such an interesting statement to me, because now students all have the technology. And I’m going to guess University was only 10 years ago, give or take for you.

Dan Benesh 4:24
Um, yeah, I don’t want to date myself here. But yeah, it’s prob about 12 years ago, I would say what I when I attend,

Barb McGrath 4:30
You know, rounding error 10. But for me, I had a laptop in university and it was more than 10 years ago. And it was a big deal. Like, I remember when I bought this thing. And like I was one of very few who had one. So it’s amazing how much it’s changed and how quickly it’s changed.

Dan Benesh 4:49
Yeah, I had one but I had like, you know, whatever. The cheapest model, the best buy offered at the time and it was still huge and the battery only lasts for an hour once you unplugged it and everything’s good.

Barb McGrath 5:03
About laptops 15 to 15 years ago that running for the plugin because you had just worked on a paper or something, or like running for the plugin when you’re at what percent

Dan Benesh 5:10
Trying to trying to get it saved before it shuts off anyways. And so and my minor is in chemistry. Oh, and the reason why the doctor chemistry thing that makes sense, right?

But the reason why I said people never understand that they say, why would you? Why would you do business and chemistry, those two have nothing to do with each other. But I realized what they do have to do with each other is the fact that I am a serial entrepreneur. And so when when people were telling me, or when I got into education, I thought to myself, why would I want to get a degree that everybody else has, right? Because when you’re looking to get hired, and there’s a limited number of spots to fill, and there’s more graduated teachers that are looking for positions, you need to make yourself unique.

Barb McGrath 5:49
Exactly, yeah, to find your niche. And you’ve got to be something that you can differentiate yourself with.

Dan Benesh 5:52
Yeah. And I, and schools were saying that they wanted, they wanted more male teachers, I was like, got that covered. They said they wanted. They wanted male teachers in the math and sciences and stuff like that. So I thought, This is great. I just love chemistry, I had a, I had a high school teacher, Mr. fleagle. That was just awesome at Miller. And he really kind of got me going in that regard to just that I had a real affinity for chemistry. And so that kind of made me I think I took three or four courses of it in in university.

Oh, you did good for you.

Barb McGrath 6:24
Yeah, chemistry would not have been high on my list, though. To be honest. When I started I, I did kind of like chemistry, and I took a few classes. And I think I went into one of the old you have our labs once. And I was like, yeah, this isn’t gonna be for me. Yeah, that was the end of it.

Dan Benesh 6:39
Yeah. And so just like after I, after I started teaching, then my entrepreneurial brain kicked in again, I started teaching at sketching Indian Institute of Technology. So I was teaching First Nations adults, mostly in business courses. So it was nice to be able to take my business education degree and immediately put it to use Yeah, in a practical sense, we were doing small business courses. We’re doing accounting, marketing courses and stuff like that. How do I forget that that was really my my favorite course and being able to teach the students about that and, and being able to kind of examining, marking the way that it changes over time and over those years was was really cool. But what I realized is that I’m not the type of person to just sit around in the summer Yes, sipping sipping drinks on a on a chair on the deck and or going up the lake that was just not me. I was more of a hands on.

Barb McGrath 7:28
And you know, what else I would I think would have been difficult for you is, in some ways, teaching. And once you teaching, you’re in a box, but you’re teaching the same course, year after year. And by the second time you’re doing that course, I think you would have been like, okay, I can’t do this anymore. Right? Get rid of what’s in your eye.

Dan Benesh 7:46
And what makes you think that about me like how do you how do you know me so well, that you kind of are diving deep into my soul here?

Barb McGrath 7:53
Those two two times we’ve been for coffee down? I know a lot.

Dan Benesh 7:57
Yeah, like that. That was exactly it. Like when I’m going over the same, like tests that I’ve used the year before. And I’m just like, how could I can I possibly do this for 25 years? can I possibly just continue reusing or or redeveloping the same the same content over and over again? And yeah, after the third year of teaching, it was kind of like, Okay, I need to figure out, make a decision of what I’m going to do. And what I was doing at the time was my my old intern teacher from my, from education degree. Yeah, I was, I had taught me how to do vinyl siding. And it’s not it’s not a very difficult thing to do, but it’s a very difficult thing to do well, so he taught me all the tricks of beat one from when he did siding for 15 years prior. And, and we did a couple houses together and some garages, sheds, things like that. And so then that was what I’d started doing in the summers is I started doing exterior renovations for people. And again, it was the whole entrepreneurial thing if you’re just going to be another siding company. And nothing differentiated. So you’re not necessarily an entrepreneur, but I saw need the need at that point was the government had this grant called the home rental tax credit, they would give you back they would let you write off up to 20. I think it was $20,000 worth of renovations that you did to your house and exteriors was something that Reginas were begging for. They had these old wood or brick exteriors, and they wanted to rip it all off. There’s also the inner guide for houses program at the same time. So if you ripped it out, you put on insulation, and you did a bunch of new windows and a bunch of other things. You could you could like do renovations almost for free. Meanwhile, the house your house value would skyrocket. Yes. And so I was doing. I was doing 10 houses a summer and people were begging me when teaching started, oh, please just do our house in September. And so I’m supposed to be teaching and they’re saying do your house do your house and so when it came to the third year, I finally said, I can make more money in in if I just did renovations for six months then I could for doing 12 whole months or nine months of teaching or 10 months of teaching and then doing two months of renovations. Yeah

Barb McGrath 9:57
Wow. Not That puts it in perspective, doesn’t it?

Dan Benesh 10:01
Yeah. Yeah. And so that was the whole, like, entrepreneurial aspect is and I said, Okay, you know what I’m gonna, I’m gonna just stop the teaching, it was becoming more more of a stress and it is it is kind of an at risk environment, there’s not the students that are there necessarily, but in the the life situations that they’re in, they’re trying to better their lives and, and get an education and, and create a different path for their families in the future. But some of the people in their lives are not trying to do that. And that made it very difficult for them and, and tangentially stressful on the teachers as well.

Barb McGrath 10:31
Exactly. And postsecondary has changed a lot in our province in the last few years. I know, I’ve seen funding reductions within the post secondaries. And so what seemed like a secure job, when you started, may not have been a secure job by the time, you know, at the time funding cuts were made and things so that’s true. I haven’t chose a secure path, even though most people would think entrepreneurial is not a secure path.

Dan Benesh 10:54
And that was the funniest part is the only reason that allowed me to do it was my wife had also just graduated from university and got a job at viatera. And so with her doing that, and having the secure salary, then we also had a basement tenant. And I said, That’s breakeven, like all of our bills are paid with that, that gives me the freedom to take a chance on myself. And so thankfully, Lauren, my beautiful wife, yeah. She supported me and said, You know what, okay, I trust you. Yeah, you’ve done well for us so far. So I trust you to kind of go out on your own and, and let’s see what you can do. And it was right then, that a friend of ours introduced me to what was previously known as trade bank, which is now known as barter. Pants barter, fake. Yeah. And so when you’re starting a business, and you want to be busy, 100% of the time, even 110%. Yes. And I certainly was not. And so I was looking starting to think of creative ways. What should I do a billboard back then even yellow pages within the consideration? You know, website wouldn’t be now, or do we?

That’s why I said back then. Okay. Yeah, yeah, some I mean, there’s still certain industries or certain places, yeah.

But anyway, so. So I started looking at all these creative ways. And one of the things I never would have thought of was barter, you don’t really think about barter and trading until somebody kind of introduces you to it or tries to barter and trade with you and just happened that nobody ever had. So after I’d heard about it, I started thinking about all the things that I needed back at the house, we had just gotten married, and we wanted to do new shingles, and a new fence to expand our backyard. And in doing so, we need new sod. And we wanted to build planter boxes, and our garage was crappy. So we needed all of these things. And I thought to myself, is there some way that I could, that I could say to someone, I’ll do some siding for you. And you can do a roof for me, right? And it turns out trying to do direct trades like that are nearly impossible.

No, it’s much more difficult in there, the value never matches, and you often feel like you’re pressuring people to do something that they don’t necessarily want to do. And so that was the what really intrigued me about the the bartering concept through through Barterpay was that you’re not, you’re giving them a currency that you can use with the entire group, instead of a direct trading. Now I kind of kind of buried the lead that we can, we can go back and talk a little bit more about that.

Barb McGrath 13:12
So um, so one of the things is interesting to me, I have traded with folks many times long before you and I ever met. So I’ve traded with folks, and you know, I’ll do this marketing work for you, for you and right. I never found so much that the value didn’t match, but the value that we place on something. So here’s my standard price for whatever work I might be doing. And someone will come back and say, Oh, well, here’s what I’m charging. Right. And so it’s much more difficult to trade in that environment. Because I may not really want siding to your point, you feel like you’re pressuring someone. So if I really don’t want siding, well, then I’m kind of doing it because you know it that because I feel like I should write right? Yeah. Versus, oh, I can do this work. And I can trade it for things that I’m going to place a value on, at the point in time where I find value.

Dan Benesh 14:08
Yeah, exactly. So we kind of jumped in a little too far ahead, I’ll back up and give the 32nd elevator pitch for Barterpay. Yeah, essentially what it is, is it’s a business to business barter network, where business owners can pay for goods and services that they need without actually spending cash. And we do it through a currency that’s called trade dollars, which are one for one with the Canadian dollar. So as you spoke about value, you value your services, you build your hourly, your same hourly rates or your contract rates that you always build. When you do the service, you acquire those trade dollars, they go into your Barterpay account. And now you have access to the entire membership list. Not just in Regina, but also Saskatoon, also when a peg Edmonton Medicine Hat Victoria, soon to be Kalona and a bunch of places in Ontario. So your trade dollars can be spent anywhere across Canada. It’s a lot and potentially other places in the future too. So it’s not it’s a lot more like, like cash. I mean, it’s a lot more than Like cash than it is like trading in the sense that you’re exchanging it for a utility token. Okay? which you can then give back to somebody later on to get your value back for. Hmm, yeah, something that really, really kind of made this all come together for me was when I when I heard about what’s happening in Venezuela, where the currency became so devalued. And it was just not accepted anymore. There’s there’s videos and pictures of paper money just blowing around in the gutters in the streets. And so when people when people tell me cash is king, I think to myself, and are you why is cash King? Why do we say cash is king, we say cash is king, because the government takes it as payment for our for our taxes. And the bank takes it as payment for our mortgage. And, and, and because people take it as payment for food and water, and for protective services, or whatever, whatever it is that we want. And that’s why cash is king. But the only reason why we all value it so much is because everybody else accepts it. So if you can have some other thing that everybody else accepts, or even just like, like Barterpay a small group of people, except as long as you manage it properly. It functions just like cash.

Barb McGrath 16:09
You say small group, though, based on what I’ve seen. I mean, there’s thousands of businesses across the country. Yeah, you have to deal with that number is

Dan Benesh 16:16
Yeah, it’s right around 4000. And with with every region that we start or acquire in some, in some situations, that number just grows. Our CEO wants it His goal is to get up to 20,000 members across Canada, essentially as quickly as possible, and then also expand into the states. Okay, I wonder if there’s a US connection at some point.

Definitely. Yeah, it’s all options are on the table. So really, he can’t do it himself. So probably looking for a strategic partner at some point for all of those other large areas.

Barb McGrath 16:47
Yeah. Is there an organization similar in the States? Do you know?

Dan Benesh 16:50
There’s yet nothing that’s that’s really as national as Barterpay? would want to be? Yeah, I mean, when when you want to have a national bartering network, you really want to have them coast to coast and Coast coast, Moon is going to mean like in all of the major cities, and so we’re not even there yet. In Canada, where we really want to be in the states there. There is a trade bank, like we were trade bank previously, okay. But their market penetration is not as deep in the USA as ours is in Canada, percentage wise, if you understand kind of what I’m getting at there.

Barb McGrath 17:23
Yeah, that makes sense. So let’s just bring it back to local for a second talk about some of the types of businesses who are members of Barterpay. And maybe there’s, you know, crazy business that you never expected would want to be a member but has become a member or, you know, some of those kind of funny shirts.

Question wasn’t on your list, but I’ll try to think about that one as we go.

Dan Benesh 17:43
So the, the the membership base is Yeah, that’s every single business, every single business that’s signed up. I know the owner, personally, I would highly likely I would recognize them on the street, although there have been times when when I haven’t, because I’d have context as it’s Yeah, exactly out of context, wearing different clothing, etc, etc. So but yeah, we’re up to about 250 businesses in Regina and Moose Jaw, they’re all locally owned us, most of our members are like one to four employees. Okay, that’s like a typical, or like a smaller business size. But we also do businesses with with, we also do business with businesses that have, you know, 2030 employees, okay. One one business in particular, that’s, that’s signed up and done a lot of business and trading with us. It’s very prominent, that community gives a lot back. It’s very involved in volunteerism, and everything is like a granted company called CMG. Stone, granite, and quartz. Yeah. And so we met him at a trade show, and he said, what every good barter or should say, when they find out about Barterpay is, why aren’t you guys here five years ago, because they think about all of the things that they’ve bought over the past five years that they could have traded? That’s right, they wrote a check for it, they paid on their credit card, and once you write that check, once you pay that credit card, that money’s gone, yeah. And that person or business that you gave it to has no obligation now to spend it back with you. Right? And in fact, even worse, they could go spend it with your competition. Oh, sure. And so that’s the major benefit of bartering is that it’s a it’s a closed loop. So everyone in the system is all supporting one another. So when Wow, when Scott the owner of cng stone buys solar panels for his house, which he recently did, he knows now that I need to go out and sell a bunch more granted for him. So we start promoting a more heavily when people are doing renovations we say Hey, have you ever thought of doing doing granite or course they’ve got this really cool product? That’s the sink that’s hidden and the counter slides overtop of it? I don’t if you saw that at the whole show. I did. Oh, it’s so cool. You got to look it up on Facebook. It’s a deadly Yeah. Okay.

Barb McGrath 19:39
So let’s talk about Home Show and what women want And so you’ve done a few trade shows lately. Tell me about that. Because you know, I think of myself serving other businesses. I don’t usually go to a public trade show. But you did. So tell me about it and tell me what how that went.

Dan Benesh 19:54
I did and that the last one I did was super cool. The one my mom won’t show in Regina I set up booth that was designed as like a vendor haven where they could just come I had a massage chair there. I had some luxury products from Paradise, Caesars, gapes, who was a member of this, who’s been a member with us for six, seven years as well. Okay. And yeah, and I just I went around and talked to as many vendors as I could and I said, Come to my booth 40 to 43. Just come there, relax in the massage chair, grab some chocolates and candies and gum and mints, hairspray, anti static. Like to get the lint off of you. I had everything I had everything I could think of that a business owner or a vendor at the show might want a water cooler to refill your water bottle. So you know what, and I didn’t even like, I wasn’t, I wasn’t there for sales. It was just there to be like, hey, like, I care about local businesses. I care about all of you vendors. I love all you guys. Yes. Because there was I think there’s about 10 of my clients in that show who had bartered for their booth space. And so that that really just tied it all together. And because I was able to go around, give them some signage that says Like, I’m a Barterpay member, I take trade dollars for this. Sure. And it just gets people thinking the other vendors look at it and see, like, what am I missing? Mm hmm. And so I did end up signing up to new members from that show that had kind of saw what I was doing, saw what the other vendors were doing, and then pieced it together in their mind and said I could do this too.

Barb McGrath 21:20
So you just made me think of something. Does Barterpay, allow members to put a copy of their logo on websites and promotional material to say, you know, probably a Barterpay member to bring more awareness.

Dan Benesh 21:35
Is that something that people definitely we love linkbacks where you put us in your like, you know, partners on your website, we we love you,

Barb McGrath 21:41
How do I get that logo?

Dan Benesh 21:43
I was supposed to send it to you before the show, but I think so yeah, we can we can get you that. But basically, we’ve also have members that have Barterpay as a payment method right on their ecommerce on their website. So while our although our back end API doesn’t link directly where they can actually process right on their site, okay, we normally have it almost function like a cache button where it just kicks back an email to the owner, they see that this order came in with the Barterpay number, they process it then and they verify inventory, etc, etc. And they and they go and just do e commerce like that.

Barb McGrath 22:12
Ah, that is cool. I never would have thought of doing something like that.

Dan Benesh 22:16
Yep. Yeah. If you’re not, if you’re not in the retail space, then it’s not something that you typically think of Yes, it’s a nice way puzzlemaster from Saskatoon is the first one that comes to mind. Okay, that did that. So they sell all sorts of those, you know, the metal puzzles that that you sit on your table and never can never figure out.

Barb McGrath 22:31
You can never Yeah, you can never get them apart in two pieces, but you hand it to a five year old, you’re done.

Dan Benesh 22:36
And then a bunch of woodblock puzzles and even board games and stuff like that. Right on right on their website, there’s a procedure where you can type in your Bartercard number and it pops up.

Barb McGrath 22:44
Yep. Very cool. Okay, so let’s see, I told you, we weren’t even going to get past the first set of questions, because we have two minutes left,

Dan Benesh 22:51
Two minutes. Okay. What’s the two? What’s on a two minute warning?

Barb McGrath 22:53
Oh, well, you know, a little bit about Yeah, exactly. You’re, if somebody does want to become a member, what do they do? And if others are thinking about, you know, something similar being a serial entrepreneur, like, what are those those nuggets of wisdom that you would share with folks?

Dan Benesh 23:10
Sure. So first of all, I’m extremely reachable. You can add me on Facebook. I’m pretty much except everyone who requests you can find me Why are you telling me your easy? Social media lies, yes. Find me on LinkedIn, find me on on Facebook, you know, Facebook, Barterpay Regina, just go to that has all the frequently asked questions and talks about how Barterpay makes money and what that means for your business. And then, in terms of wisdom, I would say I had four little nuggets here. So we got about a minute left, I would say the first thing that I learned is focus only on what you can control in business because there’s a couple times one with an unscrupulous competitor, and one with a disgruntled franchisee from the United States. This one’s really hilarious. I could talk about it for an hour, but they sent an email out in my first year of business that had the Titanic sinking and it said, ss tradebank is a sinking ship. And they sent this out to all my members that they had required an email list before they quit. And all terrible I was I like was in cold sweat. When I woke up and I got that email. My client started forwarding this to me asking what it was, oh, anyways, that was scary, but I got through it. I’ve also learned that when people when people treat you poorly, like with in a in a on a phone call or in an email or something like that, it usually has more to do with something that’s going on in their life and less to do with with what you’ve with what you’ve done or not done that that’s made them mad. The third thing and this came to me from my days when I work back at Domino’s Pizza. If you try to chase two rabbits, both will escape. So it’s a good one. I like that when I started trade bank or Barterpay. I was also doing the window coverings and renovations at the same time. And my CEO kept telling me, you got to you got to focus you got to focus you got to focus and when I finally done divested myself out of the window coverings and renovations and pass that off to my brother. I was able to take Barterpay to the next level. And I’ve never looked back since it’s been a great decision for me.

Barb McGrath 25:09
Wow. Well, good for you. Well, believe it or not, we have, oh, 17 seconds. So I’m going to wrap this up really quick. Thanks, everyone for tuning in today. I’m your host, Barb McGrath. You can reach out to me at We’ll be back on April 17. With Charlene Oancia from Springer and Oake, and she’s going to talk about her. Her natural products company that she’s building here in Regina as and has seen some very early success. Thank you everyone for tuning in. Dan, thank you for being here. Again. It’s Dan Benesh. From Barterpay Regina. find them online, reach out and become a member and final words. Remember, you worked hard for your success. Don’t keep it a secret. Bye for now.


Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google.Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers.If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.