Skip to main content

Ep. 22 with Tiffany Wolf from Helium Communications

By May 16, 2019July 21st, 2023No Comments

Episode Guide

Episode #125 with Kay Peacy from Slick Business

Episode #124 with Marc Toews from Gateway Web AR

Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching

Episode #122 with Aaron Strauss from Cache Tactical Supply

Episode #121 with Cedric Delavaud from Ludoland Regina

Episode #120 with Jasmine Patterson from BDC

Episode #119 with Jeff Harmel from Realty Executives Diversified Realty

Episode #118 with Shahzad Khoja from IBITS

Episode #117 with Kathy Sabo from QC Gifts

Episode #116 with Andrea Lo from the Toronto Dating Hub

Episode #115 with Karey Kapell from Next Level Coaching

Episode #114 with Joel Sopp from Socially Acceptable Marketing

Episode #113 with Annabel Townsend from The Penny University

Episode #112 with Cathlyn Melvin about her Tedx Coaching

Episode #111 with Corey Liebrecht from Zippity Zip Courier

Episode #110 with Quinn Nikulak from Kustom Kitties Canada

Episode #109 with Tess Boehm from Totally Tess Tradeshows

Episode #108 with Shane Chapman from the Ultimate Deck Shop

Episode #107 with Dan Celis from Tommy's Speakeatery

Episode #106 with Ann Corcoran

Episode #105 with Louise Yates & Jennifer Berg

Episode #104 with Jule Gilchrist from Cuppa'T Teas

Episode #103 with Annika Mang from TrailCollectiv

Episode #102 with Ronley Arnold from OSI-CAN Sask

Episode #101 with Susan Robertson from Susan Robertson Pottery

Episode #100 with Victor Roman from the South Saskatchewan Community Foundation

Episode #99 with Faith Alyssa Peter from Stressed Out Mamas

Episode #98 with Leah Mazur from Carousel Creative

Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail

Episode #96 with Meg Casebolt from Love at First Search

Episode #95 with Karen Kobussen from CanBall Games

Episode #94 with Wilson Acton

Episode #93 with Carla Browne from Real Property Management Canada

Episode #92 with Donna Ziegler from South Sask Community Foundation

Episode #91 with Scott Love from Store to Door Canada

Episode #90 with Mark Heise from Rebellion Brewing

Episode #89 with Brendan McGuire from Affinity Credit Union

Episode #88 with Tyler Clark form Prairie Benefits Solutions

Episode #87 with Craig Reed from Virtus Group

Episode #86 with Daria Malin from Boost Strategic Coaching

Episode #85 with Bill Thorn form Regina Humane Society

Episode #84 with John Vuong from Local SEO Search

Episode #83 with Linda Boryski from Saskatoon PhysioYoga

Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey

Episode #81 with Janet Kotylak, YWCA Woman of Distinction

Episode #80 Your Ultimate Guide to Get Found with Local SEO

Episode #79 with Jennifer Fox from Auto Electric Service

Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture

Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan

Episode #76 with Julie Naismith from SubThreshold Training

Episode #75 with Josh Haugerud from Regina Folk Festival

Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery

Episode #73 with Cory Furman from Furman IP

Episode #72 with Tracy Archer from Knight Archer Insurance

Episode #71 with Tim Nickel from Fifth Business Consulting

Episode #70 with Taylor Weisgerber from Spartan Mechanical

Episode #69 with Lisa McIntyre from The Optical Shoppe

Episode #68 with Santa Claus

Episode #67 with Kait Waugh from Fat Plant Farm

Episode #66 with Natasha Vandenhurk from Three Farmers Foods

Episode #65 with Dianne Beauchamp from PuroClean Regina

Episode #64 with Adele Buettner from AgriBiz Communications

Episode #63 with Mary Weimer from Conexus Credit Union

Episode #62 with Winter Fedyk from Silo Strategy

Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee

Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee

Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee

Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee

Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee

Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee

Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee

Episode #54 with Doug Yaremko from Paddock Wood Brewery

Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee

Episode #52 with Eric Oelson from Mortise & Tenon Store

Episode #51 with Kim Korven from The Gentle Way Divorce

Episode #50 with Erin Vaughan from Kinetic Auto Service

Episode #49 with Lisa Brice from Brice Photography

Episode #48 with Colleen Strauch from Luther College at U of R

Episode #47 with Doug Pattison from Pattison Health

Episode #46 with Erika Gayle from Erika Gayle Photography

Episode #45 with Carly Patryluk from House of Paws Pet Boutique

Episode #44 with Erin Caleval from Erin & Associates Insurance

Episode #43 Part #2 with Nikki Jacquin from Nikki's Portraits of Childhood

Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting

Episode #42 with Nadene Joy from Nadene Joy

Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache

Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada

Episode #39 with Erin Kinder from Kinder Surprises Antiques

Episode #38 with Tanner Goetz from Munz Media

Episode #37 with Jessica McNaughton from memoryKPR

Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting

Episode #35 with Jill Poulton from Transformational Leadership

Episode #34 with Janci Templeman from Walker Wakefield

Episode #33 with Denise Anderson, Author, Divorce in a Small Town

Episode #32 with Anne Gibbons from Gibbons Travel Consulting

Episode #31 with Charlene SanJenko from PowHERhouse Media

Episode #30 with Dr. Vianne Timmons from the University of Regina

Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction

Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction

Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction

Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction

Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction

Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders

Episode 23 with Gr. 5 & 6 Students from Argyle School

Episode 22 with Tiffany Wolf from Helium Communications

Episode 21 with Jeff Kinash from Peregrine Farm

Episode 20 with Charlene Oancia from Springer & Oake

Episode 19 with Dan Benesh from BarterPay Regina

Episode 18 with Prabha Mitchell from WESK

Episode 17 with Terrie Dunand from REMAX Crown Real Estate

Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective

Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from

Episode 14 with Kristen Hill from Kristen’s Cultures

Episode 13 with Cyndie Knorr from Cynergy Coaching

Episode 12 with Paul Burch from EchoLotto Inc.

Episode 11 with Rea Faber from Amaranth Designs

Episode 10 with Brandi Good from BLG Business Solutions

Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business

Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa

Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want

Episode 6 with Jordan McFarlen from  Conexus Business Incubator

Episode 5 with Cheryl Giambattista from Health Coach Cheryl

Episode 4 with Joanne Frederick from Prairie Centre for Mindfulness

Episode 3 with John Hopkins and Amanda Baker, Regina Chamber of Commerce

Episode 2 with Christina Carlson from Queen City Collective

Episode 1 with Sherry Knight from Dimension 11

Secret Life of Entrepreneurs on Apple Podcasts Secret Life of Entrepreneurs on Google Podcasts Secret Life of Entrepreneurs on Breaker  Secret Life of Entrepreneurs on Pocket Casts  Secret Life of Entrepreneurs on Radio Public Spotify   Secret Life of Entrepreneurs on Anchor

So looking forward to this week’s guest on the Secret Life of Entrepreneurs!

Tiffany Wolf from Helium Communications joins me to talk #ladyballs, communication success and the biggest FAIL ever (not hers). She also shares her insider tips on communication for local business and offers up a sweet deal exclusively for audience members.

Do. Not. Miss. This.


Barb McGrath 0:00
You’re listening to your host, Barb McGrath, local business owner, marketing guru, and founder of the get found on Google program. As always, I’m talking to a local business owner who’s making a positive impact. Stay tuned to learn her secrets, what makes her tick and meek, what helps her keep going? What helped her become successful, and her role as a leader in our business community? Before I introduce our guest today, I want to encourage everyone to stay tuned till the end of the episode, my guest is going to make a very special offer, but you must be an audience member. So stay tuned. All right, are we ready to get started? Let’s go. My guest today is Tiffany Wolf from Helium Communications. And she’s going to talk about the difference. Great communication makes in an organization. And it’s the difference between being successful or not. So welcome, Tiffany. Thanks for having me, Barb. Let’s start off tell us a little bit about yourself and your business.

Tiffany Wolf 1:07
All right. Well, born and raised in Regina, straight up through university got a Bachelor of Arts in journalism, which by the time I got it, I knew I didn’t want. So the most obvious track after that is to go into communications. So I worked for about six years of the government and then I moved into nonprofit and advocacy work. And then early last year, started my own business figured I would offer these fantastic brains to more than one organization.

Barb McGrath 1:43
Okay, so the first question for me is Tiffany, it takes a lot of Lady balls to quit. So It is and has always been equal parts. exhilarating and terrifying. That’s what I said before I did it. Exhilarating.

Tiffany Wolf 2:08
Yeah, it’s what makes it worth it. Right. You know, entrepreneurship is certainly rollercoasters. And I think the UPS make up for the lock downs, but I’m not entirely sure. Yeah, it was terrifying. But I just knew I needed to do it. And it was the right time in my life. So figured nothing risk nothing gained, right?

Barb McGrath 2:32
If you don’t take the risk, you can’t make the game. I agree. 110%. Okay, so organizational communication difference between great and like, in the toilet? So, tell me, like, how do you help organizations do that?

Tiffany Wolf 2:46
I think I do it in a lot of ways, right? Good communication goes from every end of your business. And you have an opportunity to do it. Well, every time you have a communication with somebody, whether that’s email or face to face, or some kind of presentation or the things that people think of when they think of communications, right. So you know, I’ve written my fair share of newsletters in my day. But I also understand that good communication will make the difference when you’re talking to your employees. And if you’re doing that correctly, what a difference that will make in your business because it doesn’t matter where you work within a business or what your industry is, if you’re communicating well is much easier to reach your goals.

Barb McGrath 3:36
When you work with your organization, what are you finding makes a difference?

Tiffany Wolf 3:42
I think the biggest difference is making sure a you know your goals are and be you know who your audience is. It never ceases to amaze me how often people don’t consider either of those things. They go straight to their message, and then they distribute it however they would want to hear it or however they think it should be distributed based on goodness only knows what metrics. So you know, you have folks who are communicating in the same way that they’ve always communicated, because that’s how they’ve always communicated. And then you’ve got people jumping on bandwagons, because it’s what everybody else is doing. And neither of those are good ways to choose how where and when to communicate. You got to know what you’re trying to do and who you’re trying to talk to to make that will happen. So you

Barb McGrath 4:25
Know, I’m pretty good at calling a spade a spade. Yeah, so this is the easiest and fastest thing for us to do. And the measure of was it effective?

Tiffany Wolf 4:42
Yep. Oh, absolutely. Setting goals and setting metrics and metrics that actually matter. Very rare, particularly in an organization that doesn’t have a group of communicators. The you know, I have been the one person team at an organized And it’s very difficult to set goals, it’s very difficult to find good metrics. And then it’s very difficult to track those metrics and go back and make changes, according to what you’re seeing. So that’s where people like me come in, right? Because I am somebody who can pop in and out and can do things that the rest of the team just doesn’t have time to do.

Barb McGrath 5:20
Yeah. So are you a freelancer? Like, what kind of business is Helium Communications?

Tiffany Wolf 5:26
I am a solopreneur. Just I am Helium Communications. But I am lucky enough to have a network of people that I work with. So if I take on a giant job that needs more than just one, me, I’ve got folks that I can call on so we can bring in a team if we need to, whether that’s a designer, or folks who have more expertise in something like marketing. I, you know, I know good words. But marketing requires a bit of a skill set that I don’t always have. Sometimes I do. But I’d rather you know, we bring in somebody who really knows their business. So and then. So yeah, it’s mostly just me, but I got other people I can call.

Barb McGrath 6:06
Okay, can you tell us the biggest fail you’ve seen an organization make without naming an organization? Oh, boy.

Tiffany Wolf 6:17
I did not, I did not. Um, I see huge fails in internal communications, all the time, all the time, all the time, even when you’ve got communications folks on staff, because you’re so busy communicating with those external stakeholders, with a lot of buzzwords in one sentence, but you know, you’re talking to your members, or you’re talking to the media, or you’re talking to, you know, consumers or whatever. And they don’t think about the difference that good internal communication can make. Because if your management team is just having conversations at management meetings, and then rolling up and just sending things out to the staff, good luck with your culture, like it’s just not gonna work.

Barb McGrath 7:07
Well, and you know, so you touch on an interesting point, culture and good internal communication are so closely tied for sure. I want to tell you that my favorite fail of all time, obviously, I won’t name the organization don’t give any specifics. But I saw an organization, I used to do quite a bit of work in internal communication as well. And I saw an organization do exactly what I referenced earlier, it was easy, it was fast, let’s just get the message out. Let’s not think about you know how or how it’s going to impact people, let’s just send out an email for 30. On a Friday afternoon, this will go well, we’re sure of it. So out goes the message. And of course, there is an outcry. But because it’s being done in a hurry, the two line was used instead of the CC line in that email to thousands of employees, which then proceeded a reply all chain that it could not stop. So there were hundreds, upon hundreds upon hundreds of replies to that message with regards to the original communication that was sent out. And it was one of those like bums in chairs, kind of messages that really matter to employees. So there was absolutely nothing that could be done to stop it. Everyone from the president, to our frontline staff received the exact same message and continuous replies. And my favorite part of this was, on numerous occasions, the president interjected in the email conversation and said, you know, could you please respond to your supervisor, could you please, and tried to sort of last the conversation. People weren’t having anything to do with it. So then, here’s my favorite part. Got it gets worse.

Okay, it gets better, you’re ready for it. Just like when your son was little, he has this tantrum. If he gets his way, he’s gonna throw the tantrum again, isn’t he? Well, guess what happened? The employee tantrum led to management rolling back the decision. So employees got what they wanted. Guess what happened next time.

Tiffany Wolf 9:35
Oh, that just hurts me on like so many levels. Because I’ve said so many times Friday afternoon is where news goes to die. You know, it’s and I think things have changed. But I think even if it’s not necessarily true, there’s also a perception that when you drop something on a Friday afternoon, people assume that you’re trying to hide something, and then they’re watching it that much more closely. So You know, and then you’re sending it out to thousands of people who are paying very close attention to that, because they think you’re trying to pull something over on them. And then you commit the horrible sin of not using the BCC, like, that irritates me enough in like some of the volunteer capacities that I’m in and, you know, at at previous jobs where you know, there’d be like 10 or 20 people, then it wasn’t BCC but thousands like I, that just makes me want to lay down on the floor and like, weep for a while. Yeah.

Yes. Try not to cry cry a lot. Yeah.

Barb McGrath 10:35
Okay, so, Tiffany, you know, me well enough, Google, and I tend to be pretty good friends. Indeed. Definitely some days where I’m not a big fan. I like Google. Google likes me. Yeah. And he helps me out with a lot of my work. What is someone googling when they find your business?

Tiffany Wolf 10:53
I think you’ve got folks looking, I want to believe that people are searching for communications. But if Google has taught me anything, is that when people are looking for communications, and Regina, they’re looking for access communications, not for me. And but PR public relations is one of the bigger things folks that would think, to Google when they’re looking for me. But I can do a lot of things for a lot of people in a lot of different ways, like, good words, will go a long way. So if you’ve got somebody on your team who knows how to wield them? Well, with a good strategy behind it, you’re on your way.

Barb McGrath 11:34
Yeah, you’re cool. You know, when the other thing I think that businesses confuse a lot of times is the marketing function versus the communication function. And because they’re so often blended into a single department, there’s a thought that everything that’s marketing is communication, and vice versa. And as to professionals that have worked in the field for years, that is not the case. There are two such different functions. Both require creativity, yes, both require, you know, good grammar, spelling, but somebody who can wield words to help impact behavior and decisions is completely different than marketing, who’s gonna hopefully swing the doors open, you know, on a retail location, or help you sell stuff? Yeah. Yeah. Right. So I think there’s

Tiffany Wolf 12:22
Tons of confusion like, since I’ve started my own business, it’s been delightful to watch my family not ask me how it’s going. Because they don’t know what to ask because they don’t understand what I do at all. Like they would understand if I was marketer, they would understand if I’d stayed in the journalism field, but this weird gray area in between, they just don’t get at all, particularly because most of them didn’t work in a career where they had communicators around and could sort of see what they were doing to them. It’s just like this. So it’s a lot of like, how are things going? Okay, good. No follow up questions. So,

Barb McGrath 12:57
Yeah, yeah. No clue what you’re doing. Yeah. In my mind, LinkedIn, I know I’ve done it, right. Because the jobs change constantly. Absolutely, constantly. So tell me about the communications professional, you have a journalism background? Um, what else you have to do you have to keep up to date on the latest words in the dictionary, what do

Tiffany Wolf 13:20
You do? Well, I think every communicator is going to find their own niche, and what they really love to do within the industry, we’ll go with that term. Because it is a really wide ranging industry. And you can do all kinds of different things, I ended up falling into a niche of editing. I am the phrase I like to use a lot is utterly obsessed with words, and how to use them while like I just, I, I have said, and I truly believe this, that I can do anything with a red pen and a dictionary. And I love them. Like that was that was my moment where I was like, I’m really doing this was when I went out and bought my Canadian Oxford Dictionary like of my own to put in my office, I was like, I have arrived. But that’s just me, right? There are folks out there who, you know, are in love with strategy. And I like strategy. And I believe a strategy is absolutely necessary to good communications. But it’s not the thing that when I think about it, like I get goosebumps, but like good words, and like Yes, I’m here for this. So and that’s, that’s where my niche is, which means that I can really help all kinds of different people, you know, from a small business to a large business to the interpersonal part of communications is another thing that I really love. You know, it verges on therapy, really making sure that you’ve got that audience really in mind and that you’re using the right words so that you and the other side of that conversation are getting the most out of it. So

Barb McGrath 14:52
It sounds like a lot of the work that you’ve done are for some larger organizations. Do you ever work with local businesses or how could you help a local business improve Communication.

Tiffany Wolf 15:01
One of the things that I think everybody needs on their communication, regardless of how large or small their businesses or who they’re talking to, is a second set of eyes. And sometimes that’s just real simple like a proofreader. You know, this is my deal, I do it all the time. But whenever I can, I want to send something to somebody else to look at. Because if it’s your baby, you know, what’s supposed to be there, you know what you meant, but somebody bringing in their outside perspective is always gonna make you sharper. So that’s something that I can do on all kinds of things, whether it’s, you know, helping sharpen up the copy for your social media, even the

Barb McGrath 15:53
Alert alerts. I am somebody who desperately needs those. Yeah.

Tiffany Wolf 16:04
Well, and I do it for like, folks that I know, like, if I’m scrolling through Instagram, or whatever, and I see a typo in the main body of the message. Any buddy that I know that I’ve done this to, I think appreciates it, and I’ll just like fire them a message. And I’ll be like, you mean the other form of too, or you forgot this word, or there’s a rogue period. And like, I never do in the comments, because I’m not a monster. But I’ll just send them like a little message so that they can, you know, they can update it. But if you can have somebody doing that for you before it goes live, like that’s just reputation management, right? Because when you, when you miss that kind of stuff, people automatically assume that you don’t know that and you therefore don’t know, anything.

Barb McGrath 16:49
Standpoint, that can make a huge difference for a local business. Right? If you’ve got social media that’s going out and is inaccurate and has errors, well, what’s gonna happen with my monthly billing from that organization? Am I gonna have to check it over exactly each time? Right. And so that’s where I think a lot of people are coming from, it’s like, I judge you by your appearance, I judge you by how your business presents itself. Yeah. And just like your customers judge you by the employees, you hire your customers judge you by what you put out there?

Tiffany Wolf 17:23
Yeah, yeah, I’ve been talking a lot lately about how everything we do is communication. And it’s not just the words that you use, it’s not just the tone of voice that you use, it is how you look, whether that means as an individual, the clothes that you choose to put on whether or not you decided to brush your hair that day. And you look at your good, you know, straight down to, you know, those really, really small things. And we have to keep them all in mind. And again, keep them in mind in relation to our audience. Because if you and I were just sitting here and Facebook was not involved, if your hair wasn’t brushed, it doesn’t matter. Because I know you and if your hair is brushed isn’t brushed, I don’t care, but like those people might care. So that’s a different audience. So you have to treat it differently.

Barb McGrath 18:07
Yes, absolutely. So what do you see happening in your industry? How is it evolving? Where’s it going? recognizing the value of

Tiffany Wolf 18:23
Where the industry is going, I think I would be a fool to even attempt to predict because the amount of changes that I’ve seen in the last 15 years, hurts my brain a lot. Even I mean, the world is changing. If you had asked me five years ago, if I figured this would be where we would sitting, we were sitting in 2019 there’s absolutely no way I could have imagined, right? You know, I know 2015 was a wild ride. But even then I would not have have been able to see the political climate and all that sort of stuff that we’re sitting in today. So to guess it, that would be foolish, but I do know that that means that things are going to change. So we all have to learn to be adaptable. I am really grateful that that is something that I think I’m naturally good at, you know, push me in the deep end, and also and we’ll be fine. And so that’s really served me well, because, you know, social media wasn’t even on the horizon when I was in journalism school. And the shift that that has done to media and communications and all that sort of stuff is is just wild. And now it’s at the point where it has to be its own separate function. I’m I can’t keep up with everything that’s going on on social media. So a plus work to those who can and, and so I think we are going to see more communicators. I think we’re not going to call them communicators. But they are going to need to understand the basics. And if they don’t, it will be to their detriment. I was talking with a client the other day and they were telling the story. Worry about somebody that they brought in to work on on their social media. And all of the conversations were about Instagram and the grid, and making sure the grid was good. And she was like, okay, but what are you saying? And they were like, but the grit, and they just couldn’t figure out how important strategy and good content was, in order to reach those goals, they were just like, it needs to look pretty. So I think we’re gonna have a lot more stumbling blocks before things really get better, particularly because those big changes are scary to the older folks. And so what tends to happen is that they hire the young people who understand the platform, but maybe just don’t have the strategy angle figured out. I know, I didn’t get strategy. When I first started my career, I was just like, Yeah, I was like, I write newsletter, bang, bang, bang, done, right. But the older I got, the more I understood the necessity of strategy and how much better it would make the work. So, you know, it’s interesting, there was

Barb McGrath 21:01
An article not too long ago, I want to say within the last week on Instagram, and, you know, people’s need to, that’s what we’ve done is we’ve created the grid. But in fact, there’s a push back the opposite direction already, which is quite quick, in my mind. People want real, I want to see real pictures, you know, great. We can all look fantastic with a filter. And almost every one of us has a profile picture on on social media, and it’s a great picture. It’s not our everyday stuff. Yeah, in some cases, it might be 10 years old, because it’s, you know, 20 pounds ago, and it’s two kids ago. Yeah, and whatever else, right. And I’m equally guilty of that, because we all want to, you know, present our best selves. But social media has made it that much easier to present the best because they’ve got all these filters. And the only thing Instagram doesn’t have is the ability to like, bring your waist in like this yet, right? Yes, exactly. Even as we’re speaking, I guarantee you there is a designer somewhere working on that. So like, I’m actually kind of excited to hear that we might go back to real write stuff, even on Facebook, but the content that you read from a person and from a business, only put the good stuff out there wants to hear that a crappy stuff. And in fact, when you do put the crappy stuff out there. Yeah.

Tiffany Wolf 22:40
Yeah, I think authentic is the word of the day. I’m terrified of the day that the backlash comes for that because anything we do we overdue. And I mean, do you right, if that’s what you want to do, and decide if your audience wants to see it. But I think we are already seeing what I’m seeing referred to as curated authenticity, where people package their pain in a way that’s acceptable, so that it makes them seem real without us actually being real. But I think most of us are pretty good at sniffing the BS out.

Barb McGrath 23:22
Oh, I agree wholeheartedly. There’s there’s tons of stuff. And I know, I would never relish pain, but when someone puts something hard, I stop. I read I comment. Because that is what social media is intended to do. Right.

Tiffany Wolf 23:44
Exactly. And I mean, that’s, it’s in the name, right? It’s social media.

Barb McGrath 23:50
Yeah. So we talked a little bit earlier about, you know, what is someone looking for when they Google you when they find your business? They might be looking for marketing, they might be looking for a variety of different things. How do you intentionally market yourself, then? How do you let people know that the service exists? Because you’re a business to business service? Right? You’re not available? I suppose if a politician wanted to hire you, they could. They’re an individual. Yep. But most people hire a publicist. Yeah, so how do you market yourself?

Tiffany Wolf 24:28
And that is a question that has been extremely difficult for me to answer over the course of the last year. I ironically, have struggled with explaining to people exactly what it is that I do and how they can benefit from it. I was lucky enough to work for organizations that got it and understood what it was about. So that also means that I built a pretty decent network of folks who understood me understood what I did and understood where I was valuable. So the bulk of the last year and a bit has been me reaching out to people that I know will people that they know. And sort of, you know, one step leads to the next step leads to the next step, person to person marketing as opposed to business to business marketing.

Barb McGrath 25:11
Yeah. Okay. Believe it or not, we’re just about at a time. So I’d like to ask you a final question. And then we’re gonna move into wrap up. Yes. So is there something that you could share with our listeners and viewers that, that you’ve already taken away from being a business owner, tidbits, wisdom, that sort of thing? What would you share with folks

Tiffany Wolf 25:32
That asking for help seems really, really hard. Like, you’re admitting that you’re not good enough, or you’re not smart enough, or you’re in over your head, or whatever. But it’s the best thing that you can do for all kinds of reasons. One, because in my experience, people just want to help. Right? And but they also don’t want to impose, so they’re probably not going to offer but they’ll be happy to take you up on the request. And also, because everybody is an expert in something. But nobody is an expert in everything, I am really, really good at what I do. I’m maybe not the best at running a business, which means that I need to ask for help, because I need somebody else to make up for the things that I’m not great at if I want this to be successful. So, you know, it was every time I’ve had to ask for help. It’s been terrifying, but worth it. Okay, that sounds awesome.

Barb McGrath 26:33
All right, we are going to move into show wrap up here. So let’s see here. Um, thank you, Tiffany, for being here. At the beginning of the show, I talked about an added bonus that Tiffany was gonna put out to all of our listeners and viewers. So tell us a little bit about that.

Tiffany Wolf 26:50
So I have discovered the hard way and through working with all kinds of people that is really, really difficult to talk about ourselves. about pages. And BIOS are, I think universally, the worst thing to write people hate it so much. And so what it often ends up looking like is a Mad Libs like so and so went to school here, and then they worked here, and they like to hang out with their dog, like it’s the same thing. And if people want to do business with you, or want to bring you in to speak with their organization, they want to get a sense of who you are. But we really have a difficult time explaining that. So I will do what I call a bio brush up, or I did special earlier this year, New Year new about me. And so I will take folks bio, or their about page, and we’ll have a little chat and then we’ll write them up a new one. And so I packaged that little special at $120. For your listeners.

Barb McGrath 27:50
Oh, that’s amazing. You can you can spend hundreds of dollars getting your vote page done. That’s fantastic Tiffany. So for any of our listeners and viewers if you are interested, and you’d like to take Tiffany, Tiffany up on our offer to brush up that bio, drop me a note down in this video or shoot our page Above the Fold a quick message and we will pass your email address on to Tiffany, is there a time limit on that offer? Somebody listens to this in three years because

Tiffany Wolf 28:22
I will be willing to hold that open for folks until June 15 2019.

Barb McGrath 28:28
So sometime in the next month, if you listen to this podcast, please drop us a note on our Facebook page Above the fold. And we will get that message over to Tiffany. All right, then thank you, Tiffany for joining us today and talking about great organizational communication, the changes that are coming within the profession, and you know, sharing a little bit about your lady balls, how you found them. Thanks for having me. I will be back on May 29 with a number of very special guests. So I can’t name them because there’s actually too many to name. I’m not quite sure how this is all gonna turn out. But if you can imagine there will be 30 guests with me on that particular day. little crazy. Well, I’m intrigued, and they’re going to talk about what it means to be an entrepreneur, so it’s gonna be a great conversation. If you’d like to be a guest on our show, just drop me an email at or reach out on Facebook and Instagram. You can also shoot a message over to our Facebook page with questions in advance of the live show. I’m your host Barb McGrath, local business owner and Google girl. Remember, you worked hard for your success. Don’t keep it a secret. Bye for now.


Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google.Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers.If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.