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Ep. 38 with Tanner Goetz from Munz Media

By January 12, 2020July 23rd, 2023No Comments

Episode Guide

Episode #127 with the Globe Theatre

Episode #126 with Lore Ruschiensky from Cecilian Chamber Series

Episode #125 with Kay Peacy from Slick Business

Episode #124 with Marc Toews from Gateway Web AR

Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching

Episode #122 with Aaron Strauss from Cache Tactical Supply

Episode #121 with Cedric Delavaud from Ludoland Regina

Episode #120 with Jasmine Patterson from BDC

Episode #119 with Jeff Harmel from Realty Executives Diversified Realty

Episode #118 with Shahzad Khoja from IBITS

Episode #117 with Kathy Sabo from QC Gifts

Episode #116 with Andrea Lo from the Toronto Dating Hub

Episode #115 with Karey Kapell from Next Level Coaching

Episode #114 with Joel Sopp from Socially Acceptable Marketing

Episode #113 with Annabel Townsend from The Penny University

Episode #112 with Cathlyn Melvin about her Tedx Coaching

Episode #111 with Corey Liebrecht from Zippity Zip Courier

Episode #110 with Quinn Nikulak from Kustom Kitties Canada

Episode #109 with Tess Boehm from Totally Tess Tradeshows

Episode #108 with Shane Chapman from the Ultimate Deck Shop

Episode #107 with Dan Celis from Tommy's Speakeatery

Episode #106 with Ann Corcoran

Episode #105 with Louise Yates & Jennifer Berg

Episode #104 with Jule Gilchrist from Cuppa'T Teas

Episode #103 with Annika Mang from TrailCollectiv

Episode #102 with Ronley Arnold from OSI-CAN Sask

Episode #101 with Susan Robertson from Susan Robertson Pottery

Episode #100 with Victor Roman from the South Saskatchewan Community Foundation

Episode #99 with Faith Alyssa Peter from Stressed Out Mamas

Episode #98 with Leah Mazur from Carousel Creative

Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail

Episode #96 with Meg Casebolt from Love at First Search

Episode #95 with Karen Kobussen from CanBall Games

Episode #94 with Wilson Acton

Episode #93 with Carla Browne from Real Property Management Canada

Episode #92 with Donna Ziegler from South Sask Community Foundation

Episode #91 with Scott Love from Store to Door Canada

Episode #90 with Mark Heise from Rebellion Brewing

Episode #89 with Brendan McGuire from Affinity Credit Union

Episode #88 with Tyler Clark form Prairie Benefits Solutions

Episode #87 with Craig Reed from Virtus Group

Episode #86 with Daria Malin from Boost Strategic Coaching

Episode #85 with Bill Thorn form Regina Humane Society

Episode #84 with John Vuong from Local SEO Search

Episode #83 with Linda Boryski from Saskatoon PhysioYoga

Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey

Episode #81 with Janet Kotylak, YWCA Woman of Distinction

Episode #80 Your Ultimate Guide to Get Found with Local SEO

Episode #79 with Jennifer Fox from Auto Electric Service

Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture

Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan

Episode #76 with Julie Naismith from SubThreshold Training

Episode #75 with Josh Haugerud from Regina Folk Festival

Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery

Episode #73 with Cory Furman from Furman IP

Episode #72 with Tracy Archer from Knight Archer Insurance

Episode #71 with Tim Nickel from Fifth Business Consulting

Episode #70 with Taylor Weisgerber from Spartan Mechanical

Episode #69 with Lisa McIntyre from The Optical Shoppe

Episode #68 with Santa Claus

Episode #67 with Kait Waugh from Fat Plant Farm

Episode #66 with Natasha Vandenhurk from Three Farmers Foods

Episode #65 with Dianne Beauchamp from PuroClean Regina

Episode #64 with Adele Buettner from AgriBiz Communications

Episode #63 with Mary Weimer from Conexus Credit Union

Episode #62 with Winter Fedyk from Silo Strategy

Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee

Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee

Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee

Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee

Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee

Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee

Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee

Episode #54 with Doug Yaremko from Paddock Wood Brewery

Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee

Episode #52 with Eric Oelson from Mortise & Tenon Store

Episode #51 with Kim Korven from The Gentle Way Divorce

Episode #50 with Erin Vaughan from Kinetic Auto Service

Episode #49 with Lisa Brice from Brice Photography

Episode #48 with Colleen Strauch from Luther College at U of R

Episode #47 with Doug Pattison from Pattison Health

Episode #46 with Erika Gayle from Erika Gayle Photography

Episode #45 with Carly Patryluk from House of Paws Pet Boutique

Episode #44 with Erin Caleval from Erin & Associates Insurance

Episode #43 Part #2 with Nikki Jacquin from Nikki's Portraits of Childhood

Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting

Episode #42 with Nadene Joy from Nadene Joy

Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache

Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada

Episode #39 with Erin Kinder from Kinder Surprises Antiques

Episode #38 with Tanner Goetz from Munz Media

Episode #37 with Jessica McNaughton from memoryKPR

Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting

Episode #35 with Jill Poulton from Transformational Leadership

Episode #34 with Janci Templeman from Walker Wakefield

Episode #33 with Denise Anderson, Author, Divorce in a Small Town

Episode #32 with Anne Gibbons from Gibbons Travel Consulting

Episode #31 with Charlene SanJenko from PowHERhouse Media

Episode #30 with Dr. Vianne Timmons from the University of Regina

Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction

Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction

Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction

Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction

Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction

Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders

Episode 23 with Gr. 5 & 6 Students from Argyle School

Episode 22 with Tiffany Wolf from Helium Communications

Episode 21 with Jeff Kinash from Peregrine Farm

Episode 20 with Charlene Oancia from Springer & Oake

Episode 19 with Dan Benesh from BarterPay Regina

Episode 18 with Prabha Mitchell from WESK

Episode 17 with Terrie Dunand from REMAX Crown Real Estate

Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective

Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from Bawdenmedia.com

Episode 14 with Kristen Hill from Kristen’s Cultures

Episode 13 with Cyndie Knorr from Cynergy Coaching

Episode 12 with Paul Burch from EchoLotto Inc.

Episode 11 with Rea Faber from Amaranth Designs

Episode 10 with Brandi Good from BLG Business Solutions

Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business

Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa

Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want

Episode 6 with Jordan McFarlen from  Conexus Business Incubator

Episode 5 with Cheryl Giambattista from Health Coach Cheryl

Episode 4 with Joanne Frederick from Prairie Centre for Mindfulness

Episode 3 with John Hopkins and Amanda Baker, Regina Chamber of Commerce

Episode 2 with Christina Carlson from Queen City Collective

Episode 1 with Sherry Knight from Dimension 11

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Love what you do, and you’ll never work another day in your life.

Our guest’s story begins in 2011, when he started “Next Level Media” to create content for Saskatchewan sports organizations and small businesses. In the years that followed, Tanner Goetz, saw a high demand for quality social media material, and he worked tirelessly toward his aspirations of creating a leading content creation agency.

In 2017, Tanner dove heart-first into his current endeavor to bring businesses to life through video & photo. Once a one-man band, Munz Media’s audacious leader now heads up a full-scale multimedia collective, trusted by some of Saskatchewan’s biggest brands.

Thank YOU for joining us Tanner!

Transcript

Barb McGrath 0:02
You are listening to a CJ tr podcast. Welcome to The Secret Life of entrepreneurs on 91.3 FM CJ tr, vagina community radio. Stay tuned to meet today’s guest and hear their story of what makes them tick. What drives them to succeed and their role in growing a thriving business community. The Secret Life of entrepreneurs chronicles the success and secrets of locally owned businesses and owners. Listen in live as we discuss their secrets and learn how they are making a positive impact in their community. You’re listening to your host, Barb McGrath, business leader, entrepreneur, and founder of the get found on Google program. Let’s get started. You’ve all heard me say it. Your business is online. And when I talk about a business being online, I’m not talking about just a business that sells online. But every business needs to have an online presence and needs to manage that online presence. And our guest today is going to talk about the importance of managing that presence. And in fact using it to drive your business to grow your business, and to engage and delight your followers. Our guest today is Tanner Goetz, the owner of Munz Media, and he’s going to talk about the business that he’s grown. He’s going to talk about creating content, something that we all hear so much about nowadays. What what does that actually mean to say that you need to create engaging content? Tanner, welcome.

Tanner Goetz 1:57
Thanks for having me, Barb.

Barb McGrath 1:58
So nice to have you here today. Tell us a little bit about yourself and Munz Media.

Tanner Goetz 2:03
Yeah, my name is Tanner Goetz. I’m from Regina, Saskatchewan. I was born and raised here. Yeah, so my company is Munz Media. We’re a content creation companies. So we’re video production and photography. We focus on you know, videos for for businesses, videos, I can go on, you know, social media and, and kind of online, the online world for the most part.

Barb McGrath 2:33
When in fact, when I look at the spectrum of work that you do you do everything from the short social media clip to the high end production. So you’ve done everything in that entire spectrum. Do you have video in your background? How did you how did you get there to a place where your video and image creation?

Tanner Goetz 2:53
Yeah, for sure. Um, I would say like, it’s dated back to definitely when I was a kid. I was always had a camera in my hand as a kid. My parents always like, had a computer for me, I was always editing stuff when, when I was young. And so growing up, I was around cameras quite a bit. I started a business when I was in university, I was editing, editing, highlight videos for my friends, so send like videos to universities to get scouted so that they could go play football. And that’s where I kind of got the entrepreneurial aspect of, of this video and photo. So after that, I decided to like get a camera and I had some clients on the side while I was going to university and working. And I was kind of realizing how the world worked a little bit more. And kind of working at a marketing job. I realized, you know, the need for content, okay, and so and just realize the success of it. And I had a lot of experience doing it. It just wasn’t a full time thing. And then right. Yeah, I graduated University and literally a couple weeks after I started my company, I just I just had a couple clients and I so you started Monday, you started your other I started Munz Media. So when I was Yeah, when I was 24 I guess it would have been 24 I graduated University and then yeah, it was a few months after that. When I did my other stuff when I was younger it was you know, it was like when I was eight, it was 18 to one I was 24 basically.

Barb McGrath 4:34
So I was you were very comfortable in that technology space creating content, as you said editing video, right? And that’s what a skill that everyone has. Right? So let’s talk a little bit about that because video is absolutely King on social media right now. Doesn’t matter what you’re doing. You see video you see captions on the video. Even when you’re doing ads on social media or on Facebook, especially. They’re encouraging you to create money. meant in the ad. So why has that become so engaging for for audiences? Do you think?

Tanner Goetz 5:07
Well, for social media, like an image can can say a lot of work, an image can say a lot of words. But a video really can tell a story of what you’re trying to what your messages, so, okay, the movement in regards to, like video online, like that message and that story can just be told so much better with, like actual speaking and music and energy within a video and, you know, you can tell your business story through images and your website and whatnot. But I think that video is the one that’s really going to, like, set you apart from other other businesses or your competitors. It’s just, it’s more, it’s more noteworthy. It’s like it’s brand authenticity, in my opinion. Sure.

Barb McGrath 5:58
No, that’s actually a really good point. And I like what you said about creating a story. Because, as a content creator, that’s constantly something we’re working towards is how can we create a story? What’s the story that we want to tell through this video through this image through this, you know, social media post? What’s the story we want to share with our audience? And I think I agree with you video can do that in such a such a unique way that just a single picture can’t or even just a post with picture, you can’t tell that same story. It doesn’t convey a feeling in the same way. When you’re working with a client, how do you help them land on that feeling they want to create? And then turn that into something that’s actually visual?

Tanner Goetz 6:43
Yeah, for sure. We walk first, like, when we work with a client, you know, they usually come to us and they’re saying, like, No, we want a video for our business, we want to show like what we do, and we want to, like we basically we want to advertise our business so that we can get more more sales or more recognition for whatever we’re doing. And I always just start with, What’s your story? what’s, what is that? Like? What is that?

What part of your brand? Yeah, what’s your message? Or what’s your brand for existing other than your products? Whether that’s, you know, you’re involved in the community, that’s, that’s one thing we get a lot is that people are involved in the company. So let’s Okay, let’s showcase that. Or you’re a family owned business. And so you’re, it’s been running in your family. But yeah, it’s basically figuring out their story. And in regards to the feeling, you know, it’s got to be either like, you know, emotional, super energetic, or it has to be funny, in my opinion. Yes. That’s our team.

Barb McGrath 7:42
Yeah. It has to delight. It has to create, you know, it has to incent someone, right. So if you’re adopting a puppy, there’s an incentive to go and adopt that puppy. And if you’re, you know, donating to a third world country, it’s going to convey that feeling that you’re going to help make a difference, right? You know, how do you turn that into something? How do you take, I want to adopt a puppy, let’s take something really easy, because they’re so darn cute. Um, how do you turn that into something?

Tanner Goetz 8:12
Well, I think it comes down to, you know, how do you how do we turn it into something? Sorry, it just depends on I guess, what the client is and what their, what their needs are. But basically, it’s figuring out what the best like, medium and platform it would be to, to portray that, you know, maybe sometimes, you know, if we’re selling the dogs or the puppy or sorry, giving away puppies or dogs, yeah, we are, it’s going to be maybe a big brand video about the company, or that’s, that’s more commercial, or maybe, you know, they just need a lot of social media posts. So they need like, you know, five to 10, like short videos that they can post and sprinkle throughout. So it all it definitely does depends. It definitely depends on your brand, like, branding, branding, and marketing is so important to video. And I think people kind of get lost about about that side of things. But it really just comes down to who, who you are as a as an organization.

Barb McGrath 9:12
Exactly. Let’s just take a step back. So when you were in school, and you started off first business before you actually graduated, were you in business school for marketing?

Tanner Goetz 9:21
Yeah. So I was in business school for marketing, but I actually ended up having a getting a degree in political science. So I actually have an arts degree.

Okay, so it has no it has no, no, I guess comparison to what I’m doing. But yeah, I got a the arts degree and I got a business diploma and a public relations certificate. So hey, um, yeah, that’s how my university career kind of went and it allowed me to do a lot on the on the side while I was going to school. It was nice and

Barb McGrath 9:55
It allows you to test a few different areas of interest. So you know, it Is it pure marketing? Is it accounting? Is it public relations, and those are all really different practices. So many people, especially in a marketplace, our size, are able to cover that spectrum. When you go into a larger marketplace, you see people who are just PR period, that’s all they do. They don’t touch marketing, they don’t touch branding. But the employment, you know, in our community, just there’s not enough to be able to develop that kind of specialization so that you could move around. So I completely get that. Now, having the degree the diploma and the certificate. Does that mean you were in school for more than the typical four years? or?

Tanner Goetz 10:35
Yeah, like, I started school when I was 1819. And then I didn’t graduate till I was 24. Okay, so I did have a long road and university. And you know, there was times when I was taking, like, two or three classes a semester, and, you know, I was working hard. And I was doing a lot of video projects on the side, I would say a lot, but I was, you know, I was doing video a while I’m going to school at the same time.

Yeah, I did a lot as a university student, I think there’s a lot of university students now who come, you know, right out of high school, and they’re, and they’re doing, you know, five classes a semester, and they’re, they’re trying to get like, 90s and whatnot. And I know, that wasn’t, that wasn’t me, I, I knew that I was just there to kind of get my degree. And I knew halfway through university, I knew what I wanted to do. And it was what I’m doing right now. Okay. So you know, I, to be completely honest, I just kind of wanted to get University done. got it done. And now I’m doing what I love.

Barb McGrath 11:28
Exactly. You know, and I would love to sometime talk to an enrollment counselor and find out how many university students actually start and finish the same program. Right, I think the number of students who switch from you know, they started in poly sigh, and they ended up in marketing or vice versa. I think that number is huge.

Tanner Goetz 11:45
Yeah,

Barb McGrath 11:46
Right. And I, I don’t think I can think of five people I know who started and finished in the same program, right, and just what you think you want to do when you’re 18, fresh out of school. And maybe it’s what you got an A plus in, in high school, when you get into the real learning, and it’s like doing this. And I mean, even as I say that I started in chemistry. Like, that’s hilarious.

And in fact, my undergraduate degrees in recreation, so I had a business minor, so there was always a business flavor there. But yeah, I always thought I would end up working in some sort of rec facility. And it was definitely what I enjoyed. But my first job out of school was a marketing job. And the rest is history

Tanner Goetz 12:36
Was the thing, right? It’s all about opportunities. And it’s, it’s what comes down the pipe for you and how things fold in life. Right? And so that’s what happened with you, right?

Barb McGrath 12:46
Yes, exactly. And you know, it, like you said, you just want to get done. It’s about having a degree, showing the persistence to get all the way through, finish the program. And then the doors are the ones that you make, right, the opportunities what you create. Okay, so let’s talk about a day in the life of Tanner. Sure. What does that look like? Is there such a thing as an average day? And I mean, you’re, you’re the president of the company, the founder, you’re running the company, you’re still hands on? In the business, you’re also trying to market your business. So how do you balance it all?

Tanner Goetz 13:18
Well, yeah, it’s, it’s definitely a different type of business, because we’re doing quite a few different things. And especially myself, I play several different hats within my company. There’s me and then there’s four other guys amazing guys that work for us. And the for guys, like their focus is, is creating videos and photography, and doing it to the best of their ability, they don’t have a whole lot else within the company that they’re really responsible for. There’s a few other things that they have to do. But I have to take care of, you know, the business development, I have to do the marketing, I have to do all these sorts of Human Resources. There’s so many different sort of things that I need to manage a typical day in the life where we’re maybe not shooting would be pretty standard, like I’d go to the office and like we’d be working. And usually, there’s at least one or two meetings every day, I would say, either internally or with a client. There there could be days where I’m literally out of the office all day meeting with my clients or meeting with prospecting clients. Could be days where I’m literally strapped to the computer trying to get a head a deadline for a video. Sure. So the days are the days are pretty scattered. Like I have we have a lot of different jobs and like you said before we’ve we’ve we do so many types of videos, so many Yep, so much variety there. Well, it’s, we’re every single project that we get is almost it’s almost a new thing for us. That we have to like roll with the punches as they come.

Barb McGrath 14:57
Okay. I and just from conversation, I know that one of the projects you have upcoming will take you to a sunny destination. Yeah. And you’ll actually be getting paid to be in a sunny destination. When I look outside today that I think you may have made some very smart decisions.

Tanner Goetz 15:12
Yeah, I’m very grateful to be going to Mexico to film that wedding.

Barb McGrath 15:17
Kidding. Yes. Well, okay, so let’s talk about that. Let’s, let’s tell people what it is that you actually do. So if anybody who’s tuned in today wants to, you know, think about talking to you needs video needs social content. Like, let’s actually give them Munz Media sales pitch,

Tanner Goetz 15:34
For sure. So primarily, like we want to work with businesses to market their, their business on social media and online, so it’s focusing on videos that can go on Instagram is focusing on videos that can go on Facebook and Twitter, LinkedIn, and YouTube. So that’s primarily that’s, I mean, that’s primarily it. So we’ve worked with, you know, we do real estate videos, we’ve done videos for connexus credit union, we’ve done videos for the Saskatchewan Junior Hockey League, right Jonna browns, like it’s been a, a wide scale. So we really don’t have a niche market where we’re, you know, we’re only working in government, or we’re only working with really small businesses. Um, really anyone that is looking to make a like emotional and financial investment in their content can work with us, and we’d love to work with them. So we don’t really we’re not we don’t really have a nice shirt closed, close door to any sort of industry and I, a lot of video production companies and content creation companies, I think in the past have have had a niche, you know, they focus on sports are they’re focusing on like automotive, or they’re focusing on one one sort of thing, okay. For us, we felt that we haven’t really needed to do that quite yet. And we’ve enjoyed that. I feel like, we take pride in our versatility that we can take on, we have a team that has specialties in different areas that we can take on basically, whatever trial that comes forth this thus far in our company, so I’m,

Barb McGrath 17:19
Well, I’m just listening to you talk Tanner, I, okay, so I’m a business owner, and I need some social content. But I also need images for my website. And I also need images for my Google listing, and I need content, I need visual content for so many different aspects of the business I run. And I don’t think that the I mean, I’m a marketing business as well. But I don’t think that it’s specific to my industry, I think if you’re an accountant, you still have a Facebook page nowadays, you likely have an Instagram account, depending on your target market, you most certainly have a website or need a website. So there’s all these different places that I need imagery, and it can be as simple as, Hey, guys, we’ve got to do a Christmas card. If you’ve got content in the bank, that you can use for your Christmas card, that’s actually your business, your employees, your clients, it’s so much more personal than, hey, let’s hop on eyestalk. And let’s buy an image. Right? Now. You start to see those same images cycling over and over again, when people are buying stock footage. And, you know, why wouldn’t you because it’s free footage. And so I can see what you guys are doing being particularly valuable to any type of business out there. Like you said, You’re not niching down and saying, Oh, this is who we work with right. Now, is there something in particular that you’re finding your team does really well? Or that you really enjoy doing? Like, I know you guys do a ton of sports?

Tanner Goetz 18:51
Yeah, well, sports is like definitely how I kind of got into this and what was a lot that I was doing prior. So I had a lot of connections, just in the Saskatchewan sports community, before I’d even started months. So it already had that sort of increased importance in our company. And so yeah, right now, like definitely sports is our I guess our biggest specialty right now, if there was something that we were to nation, it would absolutely be sports. We have like two clients, two sports clients right now that we work with on a consistent basis, creating content on a Yeah, on a monthly basis throughout the year, even in the offseason where Yeah, so and that’s including, like doing like social media for them as well. So to do that the writing part as well.

Yeah, yeah. Like I said, we’re a content creation company, but we will take on some clients like that where we know that we’re going to be able like, we’re gonna Do social media and write for sports because I know what the end user wants for something like sports for, for me to do social media for maybe a different industry that I don’t really have much knowledge in might not make sense ladies clothing start, I could maybe give it a try.

I’d be like me doing it first.

Barb McGrath 20:20
Exactly right. So

Tanner Goetz 20:22
Sports is definitely something that we all enjoy working on. Yes. And I think when when we really enjoy working on things, those are, those are the projects that do the do the best for our clients as well. So

Barb McGrath 20:36
when I did my introduction, and even when you and I were talking before the show started today, we talked about online presence, right? What does that mean to you? And how do you help your clients manage that done? Mm hmm.

Tanner Goetz 20:48
I think online presence can it can be looked at in so many different, like weighs a wide different range. On online presence. Sometimes the minimal amount is just being there, and being consistent and present. I know that there’s a lot of businesses who post on social media, and it’s just, you know, a photo every maybe two weeks or three weeks, and they’re just, they’re just there, just to be there. Right? Which is not a terrible thing, in my opinion, like, at least you’re there and we don’t see a post on your page from 2015 writes, and that looks bad. Exactly. I agree.

And then there’s and then there’s companies who, you know, it’s their main marketing piece, it’s their budget, and they’ve emotionally and financially invested in this,

Yes, it’s an investment.

And that kind of presence is, you know, we’re spending, we’re spending money. And we’re spending time making sure that we’re posting multiple times a week, we’re creating videos, we’re, you know, we’re writing proper captions. That stuff for Facebook, Twitter, and Instagram, looking at online presence, something, I think, for whatever reason, and you obviously probably know this, but like SEO, and Google just gets overlooked so much, and it is still the mother of everything. Um, people aren’t going on social media to search, return a video for a company, that guy. So for me, like in my 2020 plans, his like, I’m focusing on website and SEO this year, because I know that’s the end The end game, but we get a lot of business from Instagram, and Facebook and LinkedIn as well.

Barb McGrath 22:36
And so there’s your awareness piece, your Instagram, your social media, that’s awareness that you exist, when the customer is ready to make that buying decision. You’re right, they’re going to Google and you’re saying Regina video production. And because they’ve seen you on social media, they recognize your name. So the awareness turns into the click to your website, the contact, whatever it might be. So I always try and help people understand that you need the social layer to create awareness. Or you need you know, a paid advertisement layer, you need something that creates awareness for who you are, then you take them down into you know, it’s still that a typical funnel where they’re still moving through a buying decision. So now they’re going to click on the website, make contact, watch a video on the website, whatever it might be. And if I remember correctly, last year, you guys launched a new website, how’s that going?

Tanner Goetz 23:27
Ah, the websites doing pretty well. Um, we are looking to potentially start building a new website this year or updating it. I’m such a website, like, stickler, like, I can never have a good website, in my opinion. I know our website is great right now, but I always go on there. I’m like, we need a new website. You know what I mean? So I’m generally happy with it. We get a lot of inquiries through our website still. I, I checked the Google Analytics and we get a decent amount of views for being just a service based business in China. It’s and so I’m pretty happy with my website, it shows our portfolio pretty well. So it’s doing the trick right now.

Barb McGrath 24:09
Okay. So one of the things that’s interesting about a website in your industry is video can be one of the hardest things to showcase on a website from a speed perspective. And so being able to show your portfolio have it load quickly. I mean, there’s some some really special considerations that are going to be in there for you guys. We are almost out of time Tanner. I want you to share with everybody how they find you. Where do they find you on social? What’s your website and give us your deets?

Tanner Goetz 24:37
Yeah, for sure. You can follow us on Instagram at @munzmedia and un ZME di Facebook, same thing Munz Media, Twitter, @munz_media. Our website is you can just go onto Google and put Munz.Media and go and you’ll find us and You can also find us on LinkedIn too Munz Media. That’s pretty much it.

Barb McGrath 25:05
And they’ll also find most your team on LinkedIn as well personally. So Jonah, quickly spell out your name so that somebody could find you on LinkedIn.

Tanner Goetz 25:12
Yeah, for sure. You can find me on LinkedIn. My name is Tanner Goetz. He said,

Barb McGrath 25:20
perfect. All right. Well, Tanner, thank you so much for being here today. I think that was probably the fastest 20 minutes of your life. Wow, that really was

It goes so quickly, I tell you, and that’s something that I say to all of our Yes, is how quickly the time goes. Thanks to everyone who tuned in today. I want to thank everyone for being here on 91.3 FM CJ tr, vagina, community radio, for the Secret Life of entrepreneurs. And thank you tenor for being here talking about men’s media, and talking about the content creation process. It’s something that I know a number of folks underestimate the amount of time that it takes to create good content. But again, the largest part of the funnel is awareness, and you need to capture as many people’s interest as you can. As always, if you’d like to be a guest on the show, you can email me at barb@girl.ca or you can reach out on Facebook and Instagram. At abovethefold.ca all one word abovethefold.ca. Just a reminder, you can even submit a question in advance of the live show. I’m your host, Barb McGrath, local business owner and Google girl. Remember, you worked hard for your success. Don’t keep it a secret. Bye for now.

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Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google.Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers.If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.