Ep. 42 with Nadene Joy from Nadene Joy

Barb McGrath 0:02
You are listening to a CJ tr podcast.

Welcome to The Secret Life of entrepreneurs on 91.3 FM CJ tr, Regina community radio. Stay tuned to meet today’s guest and hear their story of what makes them tick. What drives them to succeed and their role in growing a thriving business community. The Secret Life of entrepreneurs chronicles the success and secrets of locally owned businesses and owners. Listen in live as we discuss their secrets and learn how they are making a positive impact in their community. You’re listening to your host, Barb McGrath, business leader, entrepreneur, and founder of the get found on Google program. Let’s get started. a geologist turned Amazon five star author, accomplished life and business coach, a speaker, family and parenting coach. And these are just the first couple of accomplishments that our guest is going to talk about today. Nadene Joy is the CEO of her namesake company. And she’s here today to share what has happened in her life, to take her from a professional career as a geologist to a professional career, building people and building our community. Welcome, Nadene.

Nadene Joy 1:42
Hi, Barb, thank you so much for having me here today.

Barb McGrath 1:45
It’s a pleasure to have you here. So tell me a little bit about that transformation. How do you go from looking at rocks? to building people?

Nadene Joy 1:55
Yeah, great question. So yeah, if you would have asked me, you know, 12 years ago, if this is what I would have been doing, the answer definitely would have been, you know, I would have had no clue that this is where my life would have ended. So it’s one of those things that I think just kind of I look back on it, and and every everything I’ve done up until this point has gotten me to where I am today. But nothing has been an accident. I believe that every step of the way has led me here. So yeah, being a geologist, I worked as a geologist for quite a few years. I was in Calgary here in Regina, I also worked as out in the oil fields, which is a completely unique way of looking at geology from a different perspective. And then I got to the point where I started getting sick working as a geologist. And for me, that was my turning point, because I basically got so sick, I couldn’t work anymore. And over the course of a year and a half, you know, doctors couldn’t help me. There, they were doing tests, everything came back normal. But yet for me, you know, there was I couldn’t do anything. I had no energy. I was in bed, I, you know, I literally had no idea. You know why this was happening to me. And it was something that was so so I call it like a rock bottom moment. Again, it’s kind of a pun intended intended, because, yeah, the geologists, right, exactly. But yeah, that was my turning point in my life, where I realized, you know, as a child, I was here to help people to make a difference, to to bring that light, and that you know, that joy and the inspiration out into the world. And it was at this point that I realized I’d been living my life up until this point, you know, graduating top of my class, you know, climbing the corporate ladder, checking all these boxes that I thought were going to make me happy. And then when I got there, I would go home, and I would see, you know, I feel like a void that was still within me. And I didn’t know what that was until I got I know, pushed myself so hard that I got sick, and then realize, you know, hey, this is why this is happening. Because it’s, you know, a turning point in me, hey, you’re basically a paradigm shift in my life, to going towards, you know, helping people making a difference. And then when I had my first son, was when I started parenting coaching, that’s where the whole journey began. So

Barb McGrath 3:51
Let’s go back to that sort of the beginning of the journey, as you say, hitting rock bottom. It’s interesting that you’re experiencing, obviously some physical symptoms, for something that was mentally and emotionally missing from your life. Is that a fair summary?

Nadene Joy 4:06
Yes, exactly the connection that I didn’t realize at the time, but now looking back on it, that there was things that have happened in my past, you know, my mom and dad being a jurist, whatever the case when I was a child, right, and how that it affected my belief systems and things that I was believing the lies that I was believing about myself that weren’t true, that over time, you know, made, you know, the actually manifested because I wasn’t listening to myself manifested, you know, physical symptoms in my body of pain and, and, you know, being able to not have any energy and no focus and determination, that kind of thing. Yeah.

Barb McGrath 4:37
So tell me a little bit about how you found the courage to make that transition. Because for a lot of people, I think you’ve chosen your career, you’ve chosen profession, you’ve got your university degree, as you say, you were climbing the corporate ladder, top of your class. Tell me about those moments in those days, where you recognize something had to change and how did you Find the courage to be able to make that change.

Nadene Joy 5:03
So honestly, my moment, my my moment where, you know, everything changed in my life as I remember laying on my bathroom floor being super sick and thinking to myself, that, you know, this is my last day here on Earth, like, I am not going to be here tomorrow. Wow. So it was that, you know, that abrupt where it was, you know, something that was like, Okay, and then and then something just clicked inside of me that you know, you know, you do have a choice to make a change to choose a different path as to what you’re living right now, to make a difference to start moving in that direction. You know, it’s taking that one step forward, you know, one step at a time, it was a journey, I’m not gonna lie, it was a journey, getting from there to this point here in my life. And every day, I would wake up and say to myself, you know, today is the day where I’m going to make a difference. I’m going to choose to think different. I’m going to choose to take that one step forward, and I’m never going to look back. Yeah,

Barb McGrath 5:52
Yeah. And I think for a lot of people, one of the scariest or riskiest parts of making that kind of transition, is finances are tied so tightly to that. So we’ve got a mortgage, we’ve got a car payment, we’ve got an RSP payment, whatever it might be. That makes it so difficult for so many people. So if you could go back and have a conversation with yourself 12 years ago, when all of this was happening? Is there something you would tell yourself then that you know, today, you know, it’s worked? You know, it’s been okay. But you back then had to be scared? You know, what? Right, of course, so tell me about that. Like, what would you say to yourself going back?

Nadene Joy 6:38
So first thing I probably would tell myself is that, you know, to not be afraid, right? to not have fear of the unknown, because for me, it was the biggest thing was the fear of unknown, like, Where is this taking me I’ve done, you know, be had been a geologist, a professional for the past, you know, how many years that’s how I defined myself. That’s how I defined my worth, was in my accomplishments, what I was doing my successes, and now all of a sudden, that was stripped away from me, and I was, at this point in my life where, you know, I didn’t have any of that it was all gone, taken out, because I was sick, because I couldn’t physically do that any longer. So I think, for me, it would be about you know, not having that fear of moving forward and stepping into the unknown, because I was terrified, like you said, you know, that is something something so new, sometimes it’s hard for us to step out of that comfort zone. But it’s again, taking that one step at a time, those baby steps forward, that makes it more, you know, more feasible. And over time, you know, those small steps turn into big steps in and makes big chain changes in your life that not only for you, but the other people that you help so.

Barb McGrath 7:41
So do you think looking back, and knowing that you had consulted a number of health care professionals? Do you think that the physical symptoms you were experiencing? were related to you know, just, for example, cortisol, which is closely tied to stress in our body? Or like, do you think it was tied to something? Or was it really your mental despair that was physically expressing itself through your body?

Nadene Joy 8:08
Yeah, great question. I think there’s a combination of a bunch of things at this point, I think, because I was working as a geologist, there was a lot of stress, right? You’re on call 24. Seven, you’re drilling these wells. So cortisol definitely did have a role in that. But I believe the bigger role was the mindset, the thinking, you know, that, for me, my biggest I believe in this is a number one limiting belief that is across the globe is I’m not good enough, you’re not good enough. I’m not worthy of this. I’m not, you know, all of this, these underlying beliefs that we believe about ourselves. So for me, that was my biggest one that I had, right, I was not good enough to, to really stand up and follow my heart. Like, I knew I was supposed to be helping people, I knew that I wanted to make this tremendous amount of difference that God gave me this big mission on earth to make this big difference in the world. And I wasn’t following that up until this point. And it was literally like, you know, being able to take a step back and look at it from a bigger perspective. And then you really, it really changes the way you live your life every moment of your life every day of your life.

Barb McGrath 9:07
Absolutely. So I don’t know if you were married at the time, or sort of where you’re at in your life. But But as you came to this realization, I you know, were you sitting down having conversations with family and friends, or how did you, you know, announce, hey, guess what, I’m retiring from geology, and now I’m going to be, you know, a coach. So, tell me about some of those conversations.

Nadene Joy 9:31
I had many, many conversations with, I wouldn’t say it was just one or two people. It was probably I had an excellent support system and excellent professionals around me, friends around me, family around me, you know, people that I was close to, that I could confide in, I could confide in and talk through so I was very blessed that way to be able to have that network of people to support me to get through this rock bottom point in my life and also, being able to for me, I have my faith is also something that is very important to me. So my relationship that I had with God at that point was something that I had forgotten a little bit out in the corporate world. And he brought me back to my relationship with God and to be able to allow God to heal what was going on in me, that was a huge part of my transformation and moving forward.

Barb McGrath 10:17
Excellent. So let’s change directions a little bit. And let’s talk a bit about your business. What I always like to say to folks, is people go to Google to solve problems, it might be, lose weight, get in shape, whatever it might be, what problem can you help people solve?

Nadene Joy 10:35
So I would say the number one thing, number one problem that I help people that people come to me for is, you know, they’re feeling stuck in their life, they’re feeling like they really want something more out of life, and they don’t know how to get there. Something you know, a lot of people come to you, I don’t know what my purpose is, can you help me with my purpose, like the book that I’ve written to uncover your purpose was based on my journey of finding my purpose, as well. And also another thing, another problem is people have so much more potential that lies within them, that it lies on tap. So being able to help people on tap that potential that lies within them and become the very best version of themselves possible. That is a huge one among leaders, like we’re all leaders, right? Whether we’re a CEO, a mom, a teacher, whatever it is, we all have, you know, have impact on others and being able to live our life with that, you know, focusing on that full potential that it is within us and taking action on that is a huge thing in a lot of people that they don’t recognize. So it’s creating awareness around that.

Barb McGrath 11:32
Yeah, yeah. Yeah, exactly. Let’s talk about your book on Amazon. What is it called? And? And was this a passion project? And it just kind of flowed from you? or How did it come to be?

Nadene Joy 11:43
Yeah, so my book is called Uncover Your Purpose, heal and share your gifts with the world. And so I’m one of those people I didn’t wake up when I was five years old, and say, I want to be an author. I want to write a book, right? That is the least from my, you know, dreams that I envisioned in my life. I never really wanted to even be an author, to be honest with you.

And you probably discovered how much work it is.

Yes. Especially having so at the time when I wrote my book, I had four kids, right. And I woke up one morning, and all I heard was you need to write this book about your story and get your story out into the world because your story is going to be able to be relatable, and help so many more people in the world. So it my my story was basically waking up and I heard this, I’m like, No, I’m good. I’m not writing a book. Like I literally just shut it right down. I’m not gonna do this. And yeah, went on Facebook, and just everything just from there happened very easily. And clients I worked with for the next two weeks all over the world, they, every single one of them, were asking me, how do you find your purpose? I’m feeling stuck. Can you help me? Can you help me? Can you help me? So I was like, okay, there’s clearly a need for this out there. And then being able to tell my story is a huge part of that. So that’s Yeah, that’s really where it came from. And like, I never, like I said, I never dreamed of writing a book. But it was one of the things wasn’t about me. It’s about all the other people that can help.

Barb McGrath 12:57
Yeah. So did you find that you sort of locked yourself away for a number of weeks and just poured out your story? Or was it something that came together over time based on your work with clients and where you were at where clients were finding value? In the conversations that you’re having? or How did it How did it come together then for you?

Nadene Joy 13:15
Yeah, so at this point, I was working with clients all over the world. I was working with businesses, I’m working with people starting up their businesses, aligning their businesses with who they are. So I had a lot of knowledge already, I believe now that I gain an experience inside of me. But yeah, I actually wrote my book. In the middle of the night, I woke up from three to live in the middle of the night, and I wrote my book, within three months, my book was written. Oh, wow.

Barb McGrath 13:40
Oh, okay. You’re, you’re a night owl, or a morning person. I don’t know which, which end of the spectrum that is,

Nadene Joy 13:46
Yeah, well, I would call me really neither, I guess it was probably say like, I never really had done anything in the middle of the night up until this point. But it was one of those things where I woke up, and I just felt the inspiration. And the ideas that would come to me then was just unlike anything else I had ever experienced in my life, and things would just flow so easily. Oh,

Barb McGrath 14:03
yes. And, you know, you hear that from a number of people, when they’re writing a book, there’s something inside of them that they just have to get out. And, you know, for others, it’s like, write a book for our data, not go in there. Because it is it’s a huge time commitment, energy commitment. Like, it’s hard. You know, never mind writing web content, but book start to finish. Like you need some really deep content in there. And I would think that there was a bit of a excuse the phrase, but a bit of an undressing process, where when you’re trying to reveal who you are, and your true why there’s a bit of soul bearing that goes on. Right? So how did you because if it you know, three to three to five in the morning, you’re not working with a coach who’s helping prompt the question. So how did you how did you coach yourself to to go through that process? Yeah, I

Nadene Joy 15:01
Think for me, the number one thing I wanted to, I guess, admit, if you want to use that word, for lack of other words to use is basically I wanted to admit, you know, this is the real me, this is who I am, this is what I’ve gone through. This is, you know, my vulnerable self, you know, purely authentic, that kind of thing. And for me, honestly, that was the scariest part was telling my story through my book and letting, you know, letting go of the fact that okay, you know, possibly thousands or millions of people are going to read about my story and what’s in that book. So being able to really just hone in and Okay, what are the what are the things from my experience, from a soul perspective that are going to actually make a difference in people’s worlds, not just on a surface level, but on a deeper soul level, right? Because that’s what I’m about is creating that lasting transformation, not necessarily just surface fluffy, you know, words that are in the book, but actually, you know, really making sure that the every word in the book is very powerful, and experience that they’re gonna have from reading the book.

Barb McGrath 15:57
Exactly. You know, one of the things that’s really kind of cute having this conversation, I don’t know, if you realize how many words you use that are tied to geology. So we’ve talked about rock bottom, you just talked about, you know, the surface level. There’s so many geology analogies here. And I know you’re not using them intentionally, but they’re your comfort language. And so they’ve been woven through everything you do, in a very unintentional way. And so that’s why I was smiling back at you, as you said that, because I’m like, there’s another geology where

Nadene Joy 16:31
It’s true. You’re right. It’s funny, cuz you don’t even you don’t even realize you’re saying that sometimes. Exactly. Yeah.

Barb McGrath 16:36
And it makes perfect sense. I mean, you have professional training in the industry. The language is just going to be second nature to it’s no different than any other marketing language I use to me. Everybody understands the words. And I quite often get reminded at home. What are you talking about? Nobody understands this tech stuff you’re talking about? Oh, yes. Okay, let me let me backtrack here. I need to quickly interject our conversation to talk about the Listen, the look and listen lottery happening here at the radio station this week. So the lottery is now on. And it is an important community radio fundraiser, which gives you the opportunity to win a very exciting grand prize trip. By the way, I have my ticket already. So just think you could enjoy a vacation in one of four great destinations and the deans laughing at me, because I’m talking about my hands were on radio. You could go to Paris, France, Scotland, Portugal, or even Newfoundland. And I know for lots of listeners, you’re thinking, why did you say even Newfoundland and you know, what, if I win, and you know, I do have my ticket earmarked in that bucket. If I when I actually think that I would love to see Newfoundland, especially with the time of year that we’re going into so ah, your flight and accommodations are covered through the lottery If you win, and you get $500, spending cash, so it’s all included. second prize is $1,000 voucher that that you can apply to anyone have vision travels vacation packages. And the third prize is a marvelous Regina Folk Festival experience. Two weekend passes to the festival this August. So be sure to get your tickets before the early bird deadline of March 18. Tickets are available till April 17. But if you want to get in for the early bird draw, you have to have your tickets purchased by March 18. lottery tickets are $20 each, and there are only 1200 available. So if you’re interested in a ticket, be sure to contact the station. There’s information on the website, you can contact any one of the show hosts, we all have tickets available for sale. And we would love to have your support. So thank you very much. All right, let’s turn our conversation back to our guest today. Nadene Joy, she is a coach, a CEO, and a a force to be reckoned with. This woman has an energy level. And again, I’m not trying to use a rock analogy as I do that. She has an energy force a boat her that, you know, it’s it’s contagious. So Nadene, I’m going to turn it back to you. And you’ve talked a little bit about your business and your book. But so tell me when people are working with you, you know, why do they reach out what what are they looking to make better in their own life when they reach out to you? What kind of work you actually do with people that’s, that’s tangible and helps them?

Nadene Joy 19:38
Yeah, so I do I do like you like you mentioned, there’s many facets to my business to my experience that I’ve done. So I’d like to pull from all of the facets that I’ve been trained in and educated in my experience to be able to help people, you know, be able to overcome their fears or obstacles or blocks from their past. You know, as lots of times I have people coming to me that you know, they’re working on one thing and their business Wanting to, for example, create a business that, you know, is more profitable and more clients and their business, but they don’t realize that there’s a connection from their past and possible trauma or abuse or whatever the case is, from their childhood, that’s actually holding them back from getting to the next level, it’s reaching the next level in their business. And it’s being held in their body like so there is an actual connection between the two, most people don’t recognize the connection between, you know, our past and, and how we show up now I’m able to catapult that so much further, being able to, you know, let go of these things that might not be aware of otherwise. So I work a lot with, you know, leaders, business owners, CEOs, men and women, you know, mostly middle aged, I guess, would say, my, okay, it’s kind of my clientele as far as that goes, because people get to a certain point in their life, and then they want more, and they realize they might not be in that job that they love, they might want something different. They don’t know how to get there. So I’m that conduit, I guess to help people get to where they are to, you know, to where they want to go and where they want to be.

Barb McGrath 21:00
You know, I’m always fascinated when I hear stories about people who our body holds on to everything. And it’s not just your brain remember something, but smells, sensation, good or bad, right. And so, we’ve all, you know, you walk into the house and you smell, you know, something in particular cooking that you really like or you don’t and, and so our body holds on to everything. And what I’m hearing you say is, by working with your clients, you you help them find that everything that’s stuff that you’re holding on to, because we need to be able to let something go so that we can move on and move forward. Is that a fair

Nadene Joy 21:42
Summation? Exactly. It’s almost like Like, if you think of an analogy of your house, right? If your if your house is cluttered with things all over the place, right, it’s like you don’t have room to put your new couch in that you want to buy that you had to keep envisioning and saving for right, but until you clean it all out. Now there’s room to finally bring in that couch you’ve been might have been dreaming for for the last 10 years, or whatever the case is kind of the same with ourselves, right? Yeah. So we get rid of that baggage on pack that suitcase of all these things from our past, we don’t have room to put in the new you know, clothes or whatever the case or go to our next destination and destination nation yet to Hawaii or wherever that is yet.

Barb McGrath 22:17
You know what, that is such an interesting analogy, because I agree with you, right, we we hold on to the couch, one of the things that we do as practical human beings is, you know, I’ve got a coach, I don’t need a new coach. Yes, that’s my dream coach. And I’d love to have it because it would look fantastic. But the practical side of us, as we were raised, says you can’t get rid of the coach until it’s worn out. And I think a lot of the stuff that we hold on to the the way we make decisions, the decisions we make our mannerisms, so much of that comes with the same foundation, I have to hold on to this belief or practice, because it’s not worn out. It might be what’s breaking us, but it’s not worn out. So I need to hold on to it. Because what if I all of a sudden don’t have a couch and we have company? So I have to have something? Right? And so we’re holding on to this belief that says, nope, this is how something works. So I’ve got to hold on to it. Well, I can’t get rid of it, because it’s still working for me. So I think we do that exact same thing with our, with our beliefs and our practices and, you know, good for us or not, we tend to find ourselves in this position where we’re like, Okay, I gotta get rid of these limiting beliefs, but haven’t bought a new couch yet. So what the heck am I gonna do without a couch? Right? So how do you help people identify those limiting beliefs and let them go? What do you find is the impetus for people to let go?

Nadene Joy 23:51
Yeah, and I like to use an analogy for this too. It’s almost like so this is where I started was in parenting coaching. So I would notice parents would parent their children the way that they were parented. So that’s an analogy of a belief, right? Something that’s passed into Gen intergender, multi generational pattern that gets passed down from one generation to the next. It’s not only the way we parent, but what we think about ourselves, our self worth our belief systems that we carry on, it’s as a child, like, what were you What were you taught? What were your parents? What did they tell you about you? You know, were you were you encouraged were you put down were you criticized, you know, all of these kind of things that carry with us so much more than what most people recognize. And being able to let them go is most times is no just awareness, like recognizing that it’s actually there. And there actually is something within you, that does need to be let go. Because many times you don’t even recognize that there’s anything there you keep so busy, you know, you’re overwhelmed. You have so much to do, and that’s a big, that’s a coping mechanism to basically repress all these things, so you don’t have to deal with what’s really going on inside of you.

Barb McGrath 24:53
Yes, exactly. That’s fantastic. And Nadene, believe it or not, we are almost out of time. We’ve got two or three minutes left. left here. So if somebody is interested in learning a little bit more about your business and the work that you do, what’s the best way for them to find you?

Nadene Joy 25:07
So I am on LinkedIn, Ninja, I have my website. So into the enjoy.com. It’s just any D any jy.com. So we do have some, you know, some great information tips on there are events coming up events are also on there. So you can check those out. As well as Facebook. I’m also on Facebook as well. Or you can send me an email at Nadene, Nadene Joy, calm as well.

Barb McGrath 25:28
Okay, excellent. So relatively easy to find you. And I think nowadays people expect that, you know, when they they hear about a business, when they learn about a new business, they want the opportunity to check it out. So I really appreciate that you’re able to share all those details. And for anyone in the audience today. If you are interested in learning more about in a Dean’s business, please do check her out. Just note that her first name is in a d, e n e. It’s not spelt I’ll say that traditional way. So her mom and dad obviously let go of a limiting belief. Yes. Oh, my goodness. All right. Well, Nadene, thank you. Thank you for coming in today. We’ve been talking through email for a while. So it was an absolute pleasure to meet you. And I really enjoyed the conversation, both the rock analogies that you don’t realize that you make anymore. Oh, my goodness. But right down to the being so open and willing to talk about, you know, how you’re helping ow, you can email me at barb@googlegirl.ca. Or just reach out on Facebook and Instagram at abovethefold.ca. So just a reminder that you can even submit questions in advance of the live show that I will ask our guests and you can submit those through the Facebook page. Nadene, how did you find the show? Like how did you actually find me find the show with social media?

Nadene Joy 27:38
Yeah, I saw it on social media was exactly yeah, I think a friend had shared a link or something with you and said you might want to be on the show. It’s a really great opportunity. So yeah,

Barb McGrath 27:47
There you go. So if you’re on social media find us that way. I am your host, Barb McGrath, local business owner and Google girl. Remember, you worked hard for your success. Don’t keep it a secret. Bye for now.people. Because I think a lot of times, our limiting belief is that there’s certain things that we don’t talk about. So I really appreciate that you’ve been willing to talk about so many of those things. Um, I will be back with Amanda Carter from bar Willow here in Regina. And if you haven’t had a chance to visit bar Willow yet, it’s the restaurant in the park that has gone by a couple of different names. But Amanda and her husband Deron have really taken this location under their wing, and they’re turning it back into a destination or a must see must visit must eat destination, including the deck, Sunday brunch and ice cream in the summertime. So take a moment, tune into our next show. So you can hear all about it. If you’d like to be a guest on the show.