How a Local Safety Company Got to the Top of Google

Langen Health & Safety is an independent business committed to providing personalized experience and top quality products to fit their customer’s needs.  With 25 years of health & safety experience in regulatory enforcement, electrical transmission/distribution and power generation, industrial construction, oil & gas and mining, they ensure that companies are fitted with the proper protective clothing.

Langen Health & Safety is competing in an industry typically reserved for national companies. But yet, here they are at the top of the Snack Pack (the local listing top 3 on Google) primarily because they were willing to put in the time and effort to get there.

Let’s look at the simple strategies used to get real results for Langen Health and Safety.

 

  1. They contacted Above the Fold for some help “getting found on Google.” (And yeah, we’re biased but can’t help but think this was most important.)
  2. First, we created a Google Listing.
  3. We work through the specifics of optimizing their Listing with images, posts, a description and specific business categories.
  4. Finally, we work with their marketing and website guru to help her understand meta text, how Google reads a web page and how to add pixels to your website for tracking. This insider information gives us a detailed look under the hood for their website.

detailed look under the hood

Once we are armed with this information, we are able to:

  1. Make recommendations that directly impact their search results
  2. Research industry keywords to determine the most effective terms.

The final piece of the puzzle in managing their online reputation is paid online ads specifically targeted at their customers and key markets to drive new revenue for their business.

Langen Health & Safety has had great success getting to the top of Google. Try these simple strategies for real results for your business today!

Google My Business is one of the most powerful resources to find ready-to-buy customers. Take a few minutes to learn all about this free Listing service from Google.

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Jessica Dunn profile picture
Jessica Dunn
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Above The Fold Regina took our existing website and transformed it into a beautiful, easy-to-navigate space where our members could find things quickly, with little effort. It was a speedy process, with prompt daily progress chats. They were in tune with what we were looking for and offered suggestions of what we didn't even think about! Highly reccommend this business to tackle this daunting and overwhelming piece of your business. They crushed it out of the park!
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Eliza D'Oro
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I just went through the process of building a website in 5 days with Barb. It was daunting to me to stay on track when there were so many factors involved, many which I did not understand! However, she and her team were always there to answer questions, and the process was pretty slick with the back and forth process. Would highly recommend!
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Adam Morrow
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Very knowledgeable and pleasant to deal with. Would highly recommend
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Ekta Dasadia
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I recently completed a digital marketing course here, and I can’t recommend it enough! The courses are well-structured, and there's so much to learn. Barb is incredible – she’s always there to help, guiding you whenever you get stuck. It’s not just about the course material; she takes the time to sit with you and solve any issues you encounter. Beyond the learning, it's an amazing networking opportunity – you'll meet people from various industries, which really enhances the experience. It's a truly wonderful course and a great investment for anyone looking to excel in digital marketing!
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Nancy Logan
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I recently had the pleasure of using Above the Fold, and I couldn’t be happier. From start to finish, the experience was top-notch. Barb was prompt and professional She was incredibly responsive. She answered my questions quickly and handled everything with professionalism. The service that was provided exceeded my expectations. She went above and beyond to help me understand everything that she was doing, so I am able to handle everything on my own going forward. Thanks so much!
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chrissie engel
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Above the Fold was a great assistance and went above and beyond to ensure things were working better for my business. Really appreciate the extra mile that was put in. Thank you!
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Paddy Thompson
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Top notch ! The best there is in this biz in my opinion.
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Sharla Shaw
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Barb and her team are wonderful. They go above and beyond for their clients and they are fantastic at what they do! You will not regret reaching out to them for your marketing needs!