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Ep. 80 Your Ultimate Guide to Get Found with Local SEO #GrowLocal

Episode Guide

Episode #125 with Kay Peacy from Slick Business

Episode #124 with Marc Toews from Gateway Web AR

Episode #123 with Sherry Pratt from Sherry Pratt Health Coaching

Episode #122 with Aaron Strauss from Cache Tactical Supply

Episode #121 with Cedric Delavaud from Ludoland Regina

Episode #120 with Jasmine Patterson from BDC

Episode #119 with Jeff Harmel from Realty Executives Diversified Realty

Episode #118 with Shahzad Khoja from IBITS

Episode #117 with Kathy Sabo from QC Gifts

Episode #116 with Andrea Lo from the Toronto Dating Hub

Episode #115 with Karey Kapell from Next Level Coaching

Episode #114 with Joel Sopp from Socially Acceptable Marketing

Episode #113 with Annabel Townsend from The Penny University

Episode #112 with Cathlyn Melvin about her Tedx Coaching

Episode #111 with Corey Liebrecht from Zippity Zip Courier

Episode #110 with Quinn Nikulak from Kustom Kitties Canada

Episode #109 with Tess Boehm from Totally Tess Tradeshows

Episode #108 with Shane Chapman from the Ultimate Deck Shop

Episode #107 with Dan Celis from Tommy's Speakeatery

Episode #106 with Ann Corcoran

Episode #105 with Louise Yates & Jennifer Berg

Episode #104 with Jule Gilchrist from Cuppa'T Teas

Episode #103 with Annika Mang from TrailCollectiv

Episode #102 with Ronley Arnold from OSI-CAN Sask

Episode #101 with Susan Robertson from Susan Robertson Pottery

Episode #100 with Victor Roman from the South Saskatchewan Community Foundation

Episode #99 with Faith Alyssa Peter from Stressed Out Mamas

Episode #98 with Leah Mazur from Carousel Creative

Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail

Episode #96 with Meg Casebolt from Love at First Search

Episode #95 with Karen Kobussen from CanBall Games

Episode #94 with Wilson Acton

Episode #93 with Carla Browne from Real Property Management Canada

Episode #92 with Donna Ziegler from South Sask Community Foundation

Episode #91 with Scott Love from Store to Door Canada

Episode #90 with Mark Heise from Rebellion Brewing

Episode #89 with Brendan McGuire from Affinity Credit Union

Episode #88 with Tyler Clark form Prairie Benefits Solutions

Episode #87 with Craig Reed from Virtus Group

Episode #86 with Daria Malin from Boost Strategic Coaching

Episode #85 with Bill Thorn form Regina Humane Society

Episode #84 with John Vuong from Local SEO Search

Episode #83 with Linda Boryski from Saskatoon PhysioYoga

Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey

Episode #81 with Janet Kotylak, YWCA Woman of Distinction

Episode #80 Your Ultimate Guide to Get Found with Local SEO

Episode #79 with Jennifer Fox from Auto Electric Service

Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture

Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan

Episode #76 with Julie Naismith from SubThreshold Training

Episode #75 with Josh Haugerud from Regina Folk Festival

Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery

Episode #73 with Cory Furman from Furman IP

Episode #72 with Tracy Archer from Knight Archer Insurance

Episode #71 with Tim Nickel from Fifth Business Consulting

Episode #70 with Taylor Weisgerber from Spartan Mechanical

Episode #69 with Lisa McIntyre from The Optical Shoppe

Episode #68 with Santa Claus

Episode #67 with Kait Waugh from Fat Plant Farm

Episode #66 with Natasha Vandenhurk from Three Farmers Foods

Episode #65 with Dianne Beauchamp from PuroClean Regina

Episode #64 with Adele Buettner from AgriBiz Communications

Episode #63 with Mary Weimer from Conexus Credit Union

Episode #62 with Winter Fedyk from Silo Strategy

Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee

Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee

Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee

Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee

Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee

Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee

Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee

Episode #54 with Doug Yaremko from Paddock Wood Brewery

Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee

Episode #52 with Eric Oelson from Mortise & Tenon Store

Episode #51 with Kim Korven from The Gentle Way Divorce

Episode #50 with Erin Vaughan from Kinetic Auto Service

Episode #49 with Lisa Brice from Brice Photography

Episode #48 with Colleen Strauch from Luther College at U of R

Episode #47 with Doug Pattison from Pattison Health

Episode #46 with Erika Gayle from Erika Gayle Photography

Episode #45 with Carly Patryluk from House of Paws Pet Boutique

Episode #44 with Erin Caleval from Erin & Associates Insurance

Episode #43 Part #2 with Nikki Jacquin from Nikki's Portraits of Childhood

Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting

Episode #42 with Nadene Joy from Nadene Joy

Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache

Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada

Episode #39 with Erin Kinder from Kinder Surprises Antiques

Episode #38 with Tanner Goetz from Munz Media

Episode #37 with Jessica McNaughton from memoryKPR

Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting

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Episode #34 with Janci Templeman from Walker Wakefield

Episode #33 with Denise Anderson, Author, Divorce in a Small Town

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Episode #31 with Charlene SanJenko from PowHERhouse Media

Episode #30 with Dr. Vianne Timmons from the University of Regina

Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction

Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction

Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction

Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction

Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction

Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders

Episode 23 with Gr. 5 & 6 Students from Argyle School

Episode 22 with Tiffany Wolf from Helium Communications

Episode 21 with Jeff Kinash from Peregrine Farm

Episode 20 with Charlene Oancia from Springer & Oake

Episode 19 with Dan Benesh from BarterPay Regina

Episode 18 with Prabha Mitchell from WESK

Episode 17 with Terrie Dunand from REMAX Crown Real Estate

Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective

Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from Bawdenmedia.com

Episode 14 with Kristen Hill from Kristen’s Cultures

Episode 13 with Cyndie Knorr from Cynergy Coaching

Episode 12 with Paul Burch from EchoLotto Inc.

Episode 11 with Rea Faber from Amaranth Designs

Episode 10 with Brandi Good from BLG Business Solutions

Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business

Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa

Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want

Episode 6 with Jordan McFarlen from  Conexus Business Incubator

Episode 5 with Cheryl Giambattista from Health Coach Cheryl

Episode 4 with Joanne Frederick from Prairie Centre for Mindfulness

Episode 3 with John Hopkins and Amanda Baker, Regina Chamber of Commerce

Episode 2 with Christina Carlson from Queen City Collective

Episode 1 with Sherry Knight from Dimension 11

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Welcome to Your Ultimate Guide to Get Found with Local SEO, a special episode of the Secret Life of Entrepreneurs and a #GrowLocal episode.

Tune in to meet our customers, Skittles and Eva, who teach us about their journey to purchase from search to shopping.

Skittles, a discerning Boston Terrier, wants his pet parent to shop local and select convenience. While Eva, a particular customer who is comfortable with tech and research, prefers to shop local but needs to find competitively priced products.

Learn how Local SEO influences their purchase decisions and how local businesses can find more ready-to-buy customers, like Skittles and Eva.

If you are a local business owner and would like to learn more, visit https://getfound.live

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Video Transcript: Ep. 80

Barb 0:10
Welcome to a very special episode, the first in our three part series, grow local. And we’ll even have a few guests business owners join us today via the online chat with some questions as we go.

Barb 0:26
In this episode entitled, your Ultimate Guide to Get Found with Local SEO will take you on a journey of two of your customers.

Barb 0:38
If you’ve ever been frustrated with Google, not showing the right content, not showing your business, not seeming to understand what you do, this is your fix. This is the way to tell Google who you are. If you’re a local business owner, hoping to find more ready to buy customers.

Barb 0:59
Stay tuned. I’m Barb McGrath, founder of above the fold digital marketing, and the get found Academy, the local business owners guide to the first page of Google. Let’s start off. Let’s start off quickly with what is local SEO and what it isn’t. Local SEO is using your website, your Google listing, and even your social channels to find more customers.

Barb 1:31
SEO or search engine optimization is maximizing your online properties for customers and search engines. And it’s really important to remember that while we want the search engines to find us, it’s way more important that our customers find us and our customers shop with us.

Barb 1:57
So SEO is about finding more customers. A search engine, for example, Google, Bing, or Yahoo can find your business. And they can understand the content on your website when you give it to them.

Barb 2:14
And that’s what we’re going to talk about today. How do we give more content to these search engines? So from a practical perspective, as a local business, local SEO means more foot traffic. Local SEO is all of those best, and near me searches that we all do from our phone, best coffee shop, coffee shop near me, best plumber, Saskatoon, best plumber weyburn.

Barb 2:46
These are all searches that customers are doing every day. And we want those customers to find you.

Barb 2:56
Local SEO means that you will have more online purchases, even if they’re picked up or delivered. And as we all survived COVID so many of us learn to deliver our services virtually, or create a contactless environment where consumers could continue to purchase from us.

Barb 3:20
So local SEO isn’t about online shopping. It’s about finding your customers where they are online. SEO is the equivalent of a dating service for your business. Customers will swipe you away in a heartbeat. And if you don’t appear to have what they’re looking for, they’re just going to keep going.

Barb 3:51
So it’s your job to show off all of the things that you have to offer. So those potential dates I mean, customers know that you have what they’re looking for. So local SEO is not a quick scheme to get a whole bunch of clicks on your website, or on your social channels to drive up visits, local SEO ties directly to sales and cash in your register.

Barb 4:28
So let’s start off by meeting our customers. Because really, they’re our guest today, and they’re the most important folks who are here with us. Our first guest is Skittles and I’m just gonna bring Skittles, do a little bit of cuddling with him here. So this is Skittles.

Barb 4:46
Skittles is a very discerning young Boston Terrier. He’s particular about his nutrition and seeks quality food and treats. He absolutely loves his pet parent, a young lad named Peter.

Barb 5:06
Skittles likes a little bit of variety in his food and toys. And Peter is new to pet parenting. So, you know, he’s still doing a lot of shopping around, and he’s very price conscious, he wants his money to go as far as it can for Skittles. He also wants the best for Skittles.

Barb 5:30
And he Googles every purchase before he actually makes the purchase. Doesn’t matter if it’s food, toys, a leash, a harness, little boots for winter, because these paws get mighty chilly, it doesn’t matter if it’s a kennel, whatever it might be. Peter searches on Google for everything before he actually makes that purchase.

Barb 5:58
Our other customer that we’re going to talk about today is Ava. And Ava and Skittles are two very different customers. So let’s take a look at Ava. There she is. So Ava, on the other hand, is not just discerning. She’s very particular. And once she finds a business that she likes, she tends to return over and over.

Barb 6:28
She’s very traditional at heart, but very savvy, when it comes to technology, she will return to a business if she believes that the price is competitive. And that’s a really important differentiator. She’s looking for competitive pricing. She’s not afraid of that online environment.

Barb 6:53
When she’s unsure, uncertain, she’ll spend hours researching, analyzing, googling her different options, and understanding what she can buy as a customer.

Barb 7:08
Both of our customers today will support local businesses whenever they can. So if it’s an option, they’re both absolutely going to support local. But as a local business, you have to be competitive, you need to be convenient, and Skittles, or Peter and Eva can confirm, before they go shopping, that the business that they want to shop with actually has what it is that they’re looking for.

Barb 7:45
So they are such different customers. But their journey to purchase all ends with the same result. They want to shop local, their journeys are different, but they still want to be able to shop locally. And they have one thing in common.

Barb 8:07
They both rely on their search result to find the products and services that they want. Eva being the researcher relies on what she finds on a business’s website, to be up to date to be true and to be accurate. So if her chosen business shows that they have an item in stock, she 100% expects that to be true.

Barb 8:36
Skittles, on the other hand, is a little less patient. And he sends Peter directly to Google Maps, Google listings to find the things he wants. Because he knows if Peter goes to those Google listings, Peter can instantly contact a business, ask for directions, make a phone call, and that’s what Skittles is looking for.

Barb 8:59
So before Eva before Ava or Peter for Skittles, before they made that last purchase, they interacted with their chosen business 12 different times 12 think about that. If your customers are interacting with you 12 different times. That’s absolutely huge. They followed and commented on the business’s social media. They checked hours and location on the business’s website. They checked Reviews on Google and they watched a video on YouTube. They even made a phone call just to double check some availability.

Barb 9:42
Ava being immunocompromised, she also sought out the COVID protocols. She wanted to make sure that the business had posted this information publicly. The last place that both Eva and Peter on Skittles behalf When went and looked for information was on their Google listing, asking for directions, they were ready to make the purchase.

Barb 10:09
They had their credit card literally in hand, they went to the Google listings. So even Skittles represent every one of your customers. 83% of customers still purchase their goods and services locally.

Barb 10:27
Customers want to be able to support you. And they have to know what you have to offer. Local SEO is driven by up to date, information, accuracy, and keywords. To help Google understand what a business is about. When Skittles wants the best squeaky toy available. He gets Peter to Google squeaky toy for Boston Terrier, or best squeaky toy for a lap dog.

Barb 11:02
Or better yet squeaky toys near me. These are the searches that Peter is doing on behalf of Skittles, because he wants to keep his little pup as entertained as possible. And if you’ve ever had a dog that is a Boston Terrier, you’ll understand why that is. So the results that appear when Peter does his search are primarily from online stores. He gets Amazon, he gets eBay, but he wants to find a local store. He did find a couple of franchises in his search result.

Barb 11:39
But that still wasn’t quite what he’s looking for. He wanted local, and so many customers do, they go out of their way to try and find local, but they don’t find what they’re looking for. Because at the local level. So often a business isn’t looking after their SEO. Eva on the other hand, she did a Google search and she was searching for a big new puffy dress, her dress is getting a little bit worn.

Barb 12:11
She wants this big, puffy, new blue dress. The difference between Peter search and Eva search is keyword. And so that’s the first step to local SEO is keywords. Understanding the keywords that your customers are looking for, and are using. A tool like Google My Business, which is your Google listing, gives you a section called insight. And insights will list the exact keywords that customers used when they viewed or clicked your Google listing.

Barb 12:56
So if you’re not sure where to find keywords for your customers, then head into your Google listing when we’re done today. And you’ll be amazed what you find inside your insights.

Barb 13:09
If you have a Google listing, just check it out by going to business.google.com your insights are literally there waiting for you the keywords that you find in your Google listing, you also want to use them on your website pages, throughout your listing and on your social channel.

Barb 13:34
Now, the interesting thing about social media is it doesn’t tend to be as keyword specific. But it’s also not as closely tied to a customer making a purchase. So the keywords that you find, while you’ll use them throughout all of your marketing material.

Barb 13:54
You also want to be able to understand what your customer journey looks like. Are your customers hanging out on social media? Are they making one of those 12 first contacts that both Peter Peter and Eva did.

Barb 14:11
Your Google listing then becomes that number one tool for local SEO, when a customer is ready to buy, I can they’ve got that credit card in hand. They go to your listing, they want to know what you’ve got, they want to find your website, they want to find your phone number, they want to contact you.

Barb 14:28
They need directions, they need to check your hours, or they’re also looking at your reviews. So each of those are so important. Customers rely on accuracy 100% for your name, address, phone number and hours. So if your website and your Google listing are not a perfect match, when we’re done, make sure you head over there and get that fixed.

Barb 14:57
So then the second takeaway of course, is Google listing and Google listings appear in search results just below the ads, or over on the right hand side, if there’s only one business that Google believes is a match, when customers are searching for your business, they need to find you in what’s called the snack pack.

Barb 15:21
And the snack pack are those top three businesses, or top three listings that appear in the search results. So you will often see three businesses and maybe even one or two add right in that little snack pack.

Barb 15:40
But when customers are ready to buy, they go to that snack pack. So that’s where you want to be, they’re looking at your location, is it up to date, customer might remember that, well, gee, I remember this business move last year, and they don’t seem to have updated their location or your hours change, or you have different protocol, during COVID.

Barb 16:03
When customers find discrepancies in your listing, it just starts to erode the trust a little bit. So you want to keep that listing 100%, up to date. And one of the ways that you can do that is simply by logging in on a weekly basis.

Barb 16:21
That’s how you have to do log in, post some content, not sure what to post, Hey, take a look at whatever you may have posted on social media, pull in those keywords that you already found in insights, and create a post right inside your Google listing.

Barb 16:39
Google is constantly giving local businesses new features. And if you remember the Google listing from a few years ago, many local business owners complain because it didn’t feel like the listings really helped local, it felt like big business had all of the favors. So Google has changed that drastically.

Barb 17:01
You want to be in your listing on a weekly basis, checking what has changed, bringing it up to date, creating a post. At the end of the day, when Google is done, they have one objective for your listing, they want you to sell more stuff.

Barb 17:19
That’s it, they just want you to sell stuff because they know when you succeed, the likelihood that they succeed is huge.

Barb 17:28
So if they’re not familiar with your business, and they’re looking for more information about you, then you need to include in your listing a description of your business, pictures of your products, photos from inside your location, your business logo, there are so many different things that you can do inside that listing, if you’d like to be in the snapback, and Who wouldn’t? Hello, hi, hallelujah like we all want to be there, your Google listing becomes that must tell using the keywords you have to tell Google what’s going on.

Barb 18:08
And as an added bonus, just a couple of months ago, Google added the ability to add a product whether your product or service based. So when you finish this session, and you go and you get logged in, you’ll see that you can add a picture of a product as well as a description. And these show up really high in your listing. So from a visual perspective, they’re awesome.

Barb 18:36
The final step in local SEO is the content on your website. Google does not read your website word for word. Google is just a big old calculator.

Barb 18:49
And when a customer does a search, Google calculates in the back end, what should show up for that particular customer. If you’re managing your listing, and your website, you’re following all of Google’s rules, the likelihood of being able to get your business in front of that customer is very high. It’s really that simple.

Barb 19:16
When Google does the calculation, it happens in a split second. So a website that appears on the first page underneath those listings. They’re not paying to be there.

Barb 19:29
They’re there because they’ve done the work. They’ve earned Google’s trust. The first thing Google looks for when they go to your website is your name, address, phone number and ours. Does that sound familiar? That’s what we just talked about with your listing.

Barb 19:47
For such simple pieces of data, name, address, phone number hours, get them in sync. If you happen to be an e-commerce business, then you absolutely have to have what’s called an SSL.

Barb 20:01
And this is again, still part of the content on your website. And SSL is a security certificate on your site. And it’s your way of telling Google that you are protecting your customers and your website. That’s all it is. It doesn’t matter what you use to build the site, you can always have an SSL certificate on your site.

Barb 20:30
Google also read something else called metadata. And metadata, or a meta tag is a piece of information that Google can, can read and can understand, to learn more about your business.

Barb 20:47
So an example that you might be familiar with is your page title. A page title, just, for example, would include your keyword. And it’s a piece of metadata. It’s your way of telling Google, hey, we’re here. Here’s what we do. So every page on your website has a title.

Barb 21:11
And it also has a description. Again, it doesn’t matter how your website has been built. All of the large page builders for websites allow you to create a page title and a page description. So every page has it. If you don’t have a page description, or you don’t have a page title, for some reason, Google will just reach into your site, pull back some information, and that’s what they’ll display to the customer.

Barb 21:44
Why would you want to leave that up to Google to figure out what to say, versus being able to keep it up to date yourself. But each the description and the title or a description of metadata, and it’s that metadata that Google plugs into their calculator to do the calculation for whether or not your website appears?

Barb 22:08
So metadata is not technical mumbo jumbo, it’s not confusing. It’s what are your customers looking for? And where can you put those keywords on your website? It’s that simple.

Barb 22:26
Most websites will include hundreds, if not 1000s, of different opportunities to create metadata. If you take a look at your website, if you’re not taking advantage of all of the titles, descriptions, any of the pieces of metadata, then that needs to be the second thing you do after you’re done today, because you’re going to finish up in your listing.

Barb 22:54
And then you want to be able to hop into your website and start to make some of these changes. So all you need to do is find those keywords, use them for your titles and descriptions, and any other metadata that you have out there.

Barb 23:08
So your Google listing and your metadata become that one on one conversation with Google. Hey, we’re here. Here’s what we do. We teach local business owners how to get found on Google, we teach them how to get to the first page of Google, hey, we’re over here we sell great quality pet food for Skittles, he’s gonna love it. Hey, we’re over here, we’ve got a nice big, blue puffy dress for Ava.

Barb 23:33
That’s all there is to it. So you’ve got your keywords, you’re going to go in, you’re going to find your keywords, then you’re going to hop into your listing, get it up to date, be sure it’s in sync with your website.

Barb 23:48
And then you’re going to take a look at the content on your website to make sure that what you want Google to know is in fact, what Google is telling your customers. So there you have it.

Barb 24:02
Skittles can now have the best squeaky toy he can imagine. Because Peter can shop local, he can find the local business that has the special squeaky toy that has the little spikes on it, and the ball lights up and Skittles is absolutely excited. He couldn’t be more excited when Peter comes home and he can instantly smell that squeaky toy inside the bag.

Barb 24:26
Ava on the other hand, can now stock up on big blue puffy dresses that she can buy locally. And more importantly, she’s able to feel safe making that purchase. It is so important to her being immunocompromised that she knows that when she goes someplace she can trust that that business has her best interests at heart. So there you have it.

Barb 24:54
That is your ultimate guide to local SEO and getting found If you are a local business owner, and you’ve ever been frustrated with Google, not showing the right content, not seeming to understand who you are, what you do, and you’ve wondered, how in the heck do I get my business to that first page of Google? Here is your fix.

Barb 25:19
If you’re looking for a quick fix, then start with your listing. Head into your listing when we’re done with today’s episode, and make all of the changes bring it right back up to date, because it leads most quickly to new customers who have a credit card in hand.

Barb 25:39
If you’re in it for the long game, make those minimize those swipes in our dating app. Right. That’s what SEO is going to help with.

Barb 25:49
So from a long term perspective, yes, it does take time, but just like having a baby. That doesn’t seem to stop anyone. That’s all I have for you today, folks. Thanks for tuning in. I’m your host, Barb McGrath, local business owner and Google girl.

Barb 26:06
Remember, you work hard for your success. Don’t keep it a secret. Bye for now.

Find More Ready-to-Buy Customers with Google Business Profile

How to get to the top the Google

Monthly Updates on the #1 Listing Service used by Your Customers.

Google Listings can be a challenge. On a good day. There’s just something about the process that can fluster even the best of us. Below, we share all of our tried and true steps to optimize your Listing; the exact steps we take to support our clients subscribed to Listing Management along with all of the latest updates to the tech giant’s free service.

Keeping your listing up-to-date, creating keyword-driven posts on a regular basis and carefully monitoring these changes will mean a 30% improvement in your listing search results month-over-month meaning more customers swinging through your front door!

KNOW – GO – DO – BUY

What is a Google Listing? What will it do for me?

A Google Listing is a free service by Google and it garners the lion’s share of the click-traffic from ready-to-buy customers. When a customer is ready to KNOW, GO, DO or BUY, they head to Listings. As such, your Listing is a direct pipeline to Google; like a head start in the race to the cash register.

Let’s Get Started!

Here’s a few insider tips to get you cashing in long before anyone knows what you’ve done. Optimizing your listing is as simple as posting your social media and way more beneficial to your business in the short term!

  • Fill out every blank. Use every feature. Google has pre-determined the features most commonly used by businesses in each category. By selecting appropriate categories, your business will have access to the correct features.
  • Respond to Reviews within 24 hours. Follow this formula for responding to positive and negative reviews.
  • Add photos and posts at least once a week.
  • Know your customers search terms. Use them. Relentlessly.
Win the Race to the Cash Register

Latest Updates

The Anatomy of Your Google Business Profile Listing

Home

Your Google Business Profile Home tab is a quick overview of your business Insights (how many visitors, top search terms, requests for directions), competitor content and customer posted photos. Be sure to check it out and find some new ideas for content.

Posts

Posts are Google’s equivalent of social media posts: with the exception that Google wants you to promote your sales and discounts, as well as announce events and share news. Posts are a direct pipeline to Google; your chance to have a 1:1 conversation with Google, and say, “Hey Google, here’s what we’re all about!” 

Curious how many customers see your Posts? Carefully look under a Post and you will see a number beside a little “eye.”

Get the full scoop on what posts can do for your business and all the details in Google Adds Posts to Your Listing. 

Info

The Info tab is the heart of your Google Listing. Here you can update all of the details about your business including Name, Address and Phone number (NAP), your business category(ies), hours and holidays, contact information, add a business description as well as products and services.

Google tells us the most referenced information by customers are hours, photos and reviews.

What is a business description you say? Glad you asked.

Here’s the short version. A business description is a 750 character, keyword-friendly written overview of your business. Want Google and potential customers to find you for website design? How about SEO services? Or reputation and listing management? This is the place to do it!

Looking for a few more details? Check out this video How to Add a Google Listing Description.

Google My Business Profile Above the Fold | Website Design for Business, Social Media, Online Digital Marketing, Strategy, Reputation Management, Sales and Conversion, Consultant and Advisor

Up-to-date information about your business is HUGE. Repeat HUGE for getting your business found and chosen by customers. Don’t just think about it – finish reading this article and go update your information!

Insights

Ahhhh, insights, a data lover’s dream! Did you know that you can find out how many times your Listing was viewed? And what the top search keywords are for your Listing! The Insights tab gives you the ability to tailor new content according to what potential customers are searching for, giving you even better visibility in the search results!

Take a moment to look at the number of customers who view your Listing, click-thru to your website or ask for directions to your location. As the number of actions taken from your Listing increases, so too will your sales!

Reviews

Google and Facebook agree (shock!). Reviews are the #1 driver of success in Listings. Customers choose businesses with higher star ratings at an alarming rate. If you don’t have Reviews, you need to ask all of the customers you’ve wowed! Finding it tough to ask? Check out this article, Gracefully Ask Your Customers for Reviews for tips to make it easy-peasy.

Oh but wait! Responding to Reviews is equally important; good or bad. In fact, responding to Reviews will greatly improve your online reputation. Learn all about the 4 Simple Steps to Respond to Reviews. 

Messaging

Prefer a text or SMS message with your customers prior to a phone call? Messaging allows you to chat with your customers, book appointments or answer questions even before a potential customer is ready to discuss their needs in detail; or until you are ready to disclose your number.

**It is believed, though it has not been confirmed by Google, that Messaging will be shut down in March 2019. If you did not set up Messaging, it is likely no longer an option for your business.

Photos

A picture says 1000 words. Imagine how many words you say with current and up-to-date pictures of your business, location, products, services, team and logos. You can speak volumes and the customer is listening!

Don’t forget – customers can upload photos too; what a great word of mouth marketing opportunity!

Website

Did you know that you can create your first website for free with Google? If you don’t already have a website, this is a great place to get started. Your website address will be listingname.business.google.com, but you have the option to buy a domain and build a more sophisticated site using Google Sites.

Your new, free site can include location, services, hours and pictures and is mobile friendly.

Users

Adding Users will allow you to collaborate with team members and share posting duties. In this section, you can add additional people to your Listing to be able to add and edit your Listing’s content. This feature makes collaboration and coordination with colleagues a breeze.

Create an Ad

Last but certainly not least, you can create a Google Ad from within your Listing. **TIP** Creating your first Ad from your Listing will connect your Google Ads account and your Google Business Profile account, offering you the added bonus of displaying your ad within the Listings.

Remember, ads are one of the top three ways to get your business to the top of Google and help customers find you. 

Are you convinced of all the amazing (not to mention free) features that a Google Business Profile Listing can do for you yet? Need a hand getting set up? Check out our step-by-step instructions below. 

You’ll be ‘above the fold’ in no time!

Apps for Scheduling Google Business Profile Posts

SocialBee for Posting to Google My Business

SocialBee is our preferred and recommended choice. Whether small business or large corporation, SocialBee provides basic to enhanced services including:

  • Enhanced posting, scheduling and multiple variations
  • Evergreen content that can be scheduled or added to pre-set schedules
  • Post variations
  • Google Business Profile posting
  • Saved hashtags
  • Draft and Approved status per post
  • Reporting

Check it out and see if SocialBee is right for your business.

If you subscribe to SocialBee with our link we will receive a small commission.

SocialBee More Leads, Less Effort

https://cloudcampaign.io/

Meet Publer. Some Superheroes save lives. Others give them back.

If the image below does not appear, Publer can be found here.

If the Local Viking image does not appear, click here.

Google Business Profile Step-by-Step Setup

Computer

As stated on Google’s website.

Computer

  1. Navigate to Google Business Profile.
  2. Search for your business using its name and address.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. If you don’t see your business listed in the menu, click No, these are not my businesses or I’ve correctly entered the business. You’ll then be prompted to enter some details for your business. Make sure you enter an accurate, complete street address, and a phone number which reaches your business directly.
  5. Click Submit.

Mobile

Mobile

  1. Open the Google Business Profile app.
  2. Sign in with the Google account you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign in with the Google account you’d like to use to manage your business and touch Continue.
    • If you’ve added a business before, tap the menu icon , then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and choose + Create new business.
  3. If you see a dialog letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the terms of service. Touch Continue once you’re ready to create a listing for your business.
    • You may want to access Google Business Profile on a desktop to access more advanced editing features, including adding service-areas. Learn more

Verify location

To enter the verification code you receive:

  1. Sign in to Google Business Profile.
  2. If you’re managing multiple businesses, choose the one at the address where you received the postcard.
  3. Click Verify location from the menu (or click the Verify now button) and follow the prompts to complete verification.

Voila!

You have added or claimed your business on Google. Let us know how it went! Did you have any difficulties or was it an easy process?

Keeping your Listing up-to-date is a key feature of climbing the search ranks. Read more about adding Posts or a Description. By utilizing all of the features of the Google Business Profile Listing service, your business information will remain accurate and customers will more easily be able to shop with you.

Improve Your Google Search Rank Today!

Local Safety Company at the Top of Google

How a Local Safety Company Got to the Top of Google

Langen Health & Safety is an independent business committed to providing personalized experience and top quality products to fit their customer’s needs.  With 25 years of health & safety experience in regulatory enforcement, electrical transmission/distribution and power generation, industrial construction, oil & gas and mining, they ensure that companies are fitted with the proper protective clothing.

Langen Health & Safety is competing in an industry typically reserved for national companies. But yet, here they are at the top of the Snack Pack (the local listing top 3 on Google) primarily because they were willing to put in the time and effort to get there.

Let’s look at the simple strategies used to get real results for Langen Health and Safety.

 

  1. They contacted Above the Fold for some help “getting found on Google.” (And yeah, we’re biased but can’t help but think this was most important.)
  2. First, we created a Google Listing.
  3. We work through the specifics of optimizing their Listing with images, posts, a description and specific business categories.
  4. Finally, we work with their marketing and website guru to help her understand meta text, how Google reads a web page and how to add pixels to your website for tracking. This insider information gives us a detailed look under the hood for their website.

detailed look under the hood

Once we are armed with this information, we are able to:

  1. Make recommendations that directly impact their search results
  2. Research industry keywords to determine the most effective terms.

The final piece of the puzzle in managing their online reputation is paid online ads specifically targeted at their customers and key markets to drive new revenue for their business.

Langen Health & Safety has had great success getting to the top of Google. Try these simple strategies for real results for your business today!

Google My Business is one of the most powerful resources to find ready-to-buy customers. Take a few minutes to learn all about this free Listing service from Google.

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Gracefully Ask Your Customers for Reviews

Asking for Customer Reviews is so un-Canadian of us

It just feels wrong to ask people to leave nice reviews about your business!

Competitors are likely to Attract more Customers

Does it feel any better to know that 85% of people google a business before deciding whether or not to shop your location. Competitors with more Reviews, are likely to attract more customers. That might make it feel much more Canadian!

Here’s our simple approach that anyone can use:

1. Thank the customer for their business.

2. Ask. Ask immediately after you wow a customer.

3. Ask in-person, through email or through our text service with a 90%+ open rate.

4. Keep your request simple.

A small percentage of customers will leave business reviews without being asked. A much larger percentage will leave a review after being asked. If you’d like more reviews, you need to ask.

Here are the quick steps to find a direct link to your Google Business Listing Review request.

  1. Login to Google My Business.
  2. Find your Listing.
  3. Click “View on Search”
  4. When your business listing appears, click on “Reviews” or “Write a Review.”
  5. An entry box will appear on screen, allowing you to write a Review. Copy the URL in the address bar to a location you will remember. (IE bookmark or e-notebook)
  6. Share this direct link when asking customers for a Review.

Test it out yourself to be sure it is working correctly. You can also use a “link shortener” to make the URL smaller.

And now that you have new reviews, don’t forget to respond! Check out this quick video on how to respond to reviews.

Reviews are one of the fastest ways to grow a small business. Get started today! Tell ya what. Become our customer and we’ll send you a request for a Review after we wow you. Deal? 😉

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

A Handy-Dandy Little Black Book on being Google-Friendly

Get Your Business Found on Google Today!

Looking for a quick check on your Google-friendliness? Here’s a handy checklist to measure your progress.

Moving up in the search results takes time, patience and high-quality information that includes the keywords your audience is searching. Remember, your audience, or customers, are looking to solve a problem. You want your business to be the solution.

Google condensed the number of visible Business Listings in the search results down to three. These three listings are referred to as the Snack Pack. Here is an example of the Snack Pack in the auto dealer category. These three businesses listed increase their exposure exponentially.

snack pack

Top the Organic Charts

Only a small percentage of consumers will click the “ADs” at the top of the search results. Only 7% of searchers feel the content matches their search, or feel safe clicking the content. Organic content is the other 93%!

Organic content is free. It’s a genuine match to what the searcher was looking for and as a business owner, you have complete control over the content. But here’s the thing. It takes time and it takes effort, but the checklist below is everything you need to know to rise to the top of the organic search results.

As a business owner, you have complete control over the content

1. Backlinks still matter.

Those inbound and outbound links on your website matter. Linking to other areas of your website, other content and articles, it matters. As do the inbound links to your website. Google likes to see other websites (Facebook, Twitter) linking to your website.

2. Be sure your Name, Address, Phone number (NAP) match your social profile info.

The business information on your Business Listing, social profiles and directories should be the same. Google rewards businesses that take the time to keep this information consistent.

3. Optimize your Google Business Listing category based on your target audience. IE local business categories.

If Google does not know your business category, then it is nearly impossible to appear in the search result. Be as specific as you can about the type of business you operate. IE If you are a Consultant, list yourself as a Consultant, not as a Corporate Office.

4. Optimize descriptions on your channels. IE use your keyword research!!

Each business listing and social channel gives you another opportunity to describe your business. The descriptions should be the same, or similar, but should describe your business as accurately as possible.

5. Geo-tag your photos on all channels.

Add location specific data to your photos, or “allow” location data to be saved with your photos. And don’t forget to name your photos with “keywords” and “business name.” IE “Be Google-Friendly Above the Fold”

6. Enhance your Google maps details.

Complete all available details on your map Listing. This links to your Google Business Listing.

7. Complete your meta data, titles and descriptions on your website.

Use the titles, descriptions and all of the meta data available to you in the back end of your website.

8. Add Reviews to your site, Listing and social profiles.

Google loves to see business Reviews! Ask for them. Respond quickly to them. Share them.

These simple steps will keep your business Google-friendly. If you would like to see your business search results improve, this list is exactly where you need to start!

Let us know how it goes!

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Local Trainer Got Found on Google

Luke-Rossmo

Got Found on Google

The Value of Business Listings and Customer Reviews for Success

Job #1 around here is client success. When our clients achieve their goals, we all succeed.

Imagine a 24,000% increase in your business

Imagine if your business saw a 24,000% increase in business interest? That’s what happened to one of our clients.

In a 30 day period, he saw a HUGE increase in interest for his business’ services. He came to us with a single goal; to make his business sustainable as his sole source of income.

client-success

To help the client achieve the goal, we set out to build a strategy that was simple, easy sustainable and very low-cost.

How to Create a Simple Reputation Management Strategy

  1. First up on the plan was a solid business Listing.
    • The client adds Posts to his Listing on a regular basis.
    • He includes images that represent his business and his approach.
    • Using his customer’s keywords, he is able to match his Listing and services with what customers are searching.
    • We included direct access to his booking app, phone numbers and location information.
  2. The client needed a web presence, separate from their personal social media accounts.
    • We used Google’s ‘Site‘ tool to build an easy to use, single page site.
    • Then we uploaded pictures that represented the work the client does.
    • Links were included directly to the client’s booking app.
    • We added business hours and location.
    • And we included content that described and differentiated the client from others in the business category.
  3. Asking for Customer Reviews.
    • Customer Reviews are one of the fastest ways to drive traffic to your Listing and website.
    • Our client asked his raving fans to leave Reviews on his business Listing.
    • On a regular basis he continues to request Reviews to drive local traffic to his Listing.

Asking for Reviews, or responding can be tough. It’s very un-Canadian of us to ask people to praise our work. For some tips and suggestions on how to respond to Reviews, or generate Reviews, read here or watch here.

Our client was able to make his business self-sustaining within 60 days

Overall our client saw significant online traffic but more importantly was able to make his business self-sustaining within 60 days. His success is not uncommon when paired with the right tools and experts. To achieve this success in your business, start with a free assessment!

Managing your online presence does not need to be time-consuming, frustrating or overwhelming. We work with dozens of businesses everyday to help them manage their online reputation.

Power Up Your Business with a Free Google Listing

Listings are a crazy, powerful tool for customers to find your business. Don't miss out on the free webinar!

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

How to Respond to Customer Reviews

Responding to Reviews is Key

Customer Reviews….you love ’em or you hate ’em, but either way every business gets Reviews. And that’s a good thing!

Customer Reviews can improve your search results by 10%!

Customer’s seem to share their opinion from every direction. Facebook. Google My Business. Indeed. Yelp. Glassdoor and dozens more.

Think of Reviews like a phone call from a customer. If a customer called with a concern, would you ignore it? Hang up? Put them on hold for more than 24 hours? Responding to customer reviews promptly is critical to capturing your 10% search result improvement.

We get asked “how to respond to Reviews” a lot, so we decided to do up a quick video. Listen below for our tips on responding to positive and negative Reviews.

How to Respond to Customer Reviews

How to Respond to Positive Reviews

  1. Say thank you.
    • Your mom was right! Be sure to say thank YOU!
  2. Be sure to mention your business name.
    • This will help increase the likelihood that the Review will appear in search results when looking for your business.
  3. Add a marketing message.
    • This is a great chance to reinforce what your business accomplishes.
  4. Invite future business.
    1. Ask the Reviewer to share their experience with family and friends, or return for a future purpose.

How to Respond to Negative Reviews

  1. Apologize and empathize.
    • As soon as you can, apologize with the customer.
  2. Add a marketing message.
    • It’s ok to mention what your business does and strives to achieve.
  3. Keep it short. Be sure not to mention your business name.
    1. Keep your response short and simple.
  4. Direct the conversation to someone offline.
    • Always, always, always give the Reviewer an offline contact.

Where to Find Reviews

In Canada, there are approximately 20 Review sites. They include:

  • Avvo
  • Caring.com
  • Cars.com
  • Citysearch
  • DealerRater
  • Edmunds
  • Expedia.com
  • glassdoor.com
  • Healthgrades
  • Houzz
  • indeed.com
  • Kudzu
  • OpenTable
  • Rate MDs
  • SureCritic
  • TripAdvisor
  • Vitals
  • Yelp
  • Zocdoc
  • zomato.com

In addition to these, many social sites and Directory sites also include the ability to leave a Review.

An Easier Way

Managing Reviews from a number of different sites can be time-consuming, frustrating and likely to cause error. It is estimated that managing your online reputation takes approximately 300 hours per year. Here are three ways you can manage your online reputation:

DIY

You can manage your online reputation on your own. Here are a few quick steps to get you started:

  • Create email alerts for your business name, your name and all of the products and services your business offers.
  • Create email alerts for your competitors and the products and services they offer that you want to monitor.
  • Review the emails daily to be sure you are responding as quickly as possible.
  • Monitor trend data for industry keywords.
  • Create Listings on all relevant sites being sure to return each time business information changes. (holiday hours, sales, etc.)
  • Add your competitors to your list of “Watch” pages in Facebook and other social channels.
  • Respond to Reviews on each Listing and Review site.

With a Little Help

Subscribe to an automated service that will scan keywords, competitors, social media and media mentions for each of the key terms you define. There are a few subscription app services available. We shopped them all, and chose ReputationManagement for its ease of use, cost effectiveness and comprehensiveness. We also chose ListingSync to keep all of our Listings in sync.

If you decide to shop the app, be sure to look for:

  • Use and popularity in Canada
  • Central repository to respond to Reviews
  • An overview of your business Listings
  • Competitive data and monitoring services
  • Analysis of sentiment
  • Includes proof of performance reporting
  • Ability to generate Reviews, and most importantly
  • Ability to pre-screen and respond to Reviews before they are publicized. 

Hire a Reputation Management Expert

Hiring someone to manage your online reputation is similar to hiring someone to build your website or create content for social media. Owning and managing a business is an already busy task. Hiring someone to actively monitor and manage your online reputation will help you focus on the job of growing your business.

Large firms and media monitoring services can be hired for 1000’s of dollars each month. Some of the firms to compare include BrandWatch or Meltwater. Above the Fold, yours truly, is a local option providing all of the service at a fraction of the price. If you’d like to learn more, please start by visiting Review Management and drop us a note to discuss further.

Managing your online reputation could be one of the best things you do for your business this year (and next!). Start today by completing a FREE online assessment. The assessment will determine if:

  1. Online information about your business is consistent.
  2. 5-Star Reviews from your customers will improve your search rank.
  3. Social Media posting is leading to conversion.
  4. Website visitors can find you and easily use your website. 

Power Up Your Business with a Free Google Listing

Listings are a crazy, powerful tool for customers to find your business. Don't miss out on the free webinar!

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Shopping Local is Where It’s At

Shopping Local is Where Its At

Find Everything You Need. Save Money. Shop Local.

[Updated Mar 21/20] All links below open in a new window. Please allow popups for our site.

What Can We Help You with Today?

The world is in the midst of COVID-19. Businesses are closed. Retailers are struggling. The world as we know it is changing at lightening speed. As a small business we are doing everything we can to support clients, knowing at the end of this crisis many clients will leave, cancel or put services on hold, simply because their own businesses have strunk beyond recognition.

While we alone can’t do enough to keep every business thriving, we can do our small part to help each of these businesses get found online. There are so many deserving local business who need support at this time. If you want or need any of these services, please consider supporting one of these businesses.

Get Your House or Business Spick & Span!

Cleaning with Class is one of Regina’s oldest and most trustworthy residential and commercial cleaning services. They regularly take precautions to minimize the likelihood that cross-contamination occurs including fresh rags for every room/surface (most companies only use fresh rags in each house), spray with disinfectant cleaning products to kill household germs and wash before entering and exiting your home. All of their staff are bonded and many staff are long term employees ~ being with the company since the beginning, nearly 18 years ago.

Need a Hand Communicating with Customers?

Communicating with your customers during times of uncertainty is hard. What to say and what not to say; finding just the right words. Tiffany Wolfe, a member of our virtual team, can help you write those words to be clear, concise and correct at any time. Whether a few social media posts or significant communication materials, she can help. Contact her here.

Bookmark Travel and Events for Later

The travel industry is being hit especially hard by COVID-19. One of our past guests on the Secret Life of Entrepreneurs, Anne Gibbons from Gibbons Travel, is watching her livelihood disappear. Travel is not allowed at this time, unless travellers are returning home to Canada. When the restrictions are lifted, and the bans removed, consider talking to Anne about domestic, international or warm-weather destinations. ⛱️

Events are not top of mind right now, unless you are a professional event planner, like Eleven Events. If you’ve attended an event by Eleven Events, you know the calibre of show produced.

Dress Up, Dress Down, Dress Comfy

Speaking of warmer weather, this lock-down before spring still seems to require an extra sweater or two. Maybe it’s the stress, maybe it’s the temperature, but one of my favourite “warm me up” sweaters is a 3/4 length turtleneck sweater I bought from Amaranth Designs. A local women’s fashion designer, Rea makes comfortable clothes that fit and flatter real women. ?

[July 2017] Out and about this week and I realized how much I rely on our local retailers.

Co-working and #GetShitDone

As a virtual employer, we have an office located downtown at Queen City Collective, but spend the majority of our time with clients onsite or working virtually, as a team and with clients. One of the businesses we rely on to #GetShitDone is BLG Business Solutions, another virtual business working with entrepreneurs to solve their tech woes. Co-working with these businesses means lower overhead, greater efficiencies and improved service for clients. Co-marketing is new to Canada and Saskatchewan, but it is a huge operating model in the US. Co-marketing, for clients, means experience you can trust at rates you can afford. ??

As a small business we rely extensively on the service of other small businesses for insurance with Prairie Benefits, real estate with Terrie Dunand and legal advice from KMP Law. We are also members of the Better Business Bureau of Sask, the Regina Chamber of Commerce and BarterPay, a national network of businesses trading products and services. If you are not a member, I highly recommend them! ⭐⭐⭐⭐⭐

Get a Sweat on then Get in My Belly

Early in the week I stopped in at Lakeview Fine Foods.  If you haven’t had a chance to visit them, I strongly suggest you do.  You’ll see the same staff day after day, they know their products and they know their customers.  In grocery, that seldom happens anymore.  My favourite story about the staff, the butcher in particular, happened a few weeks ago.  I was buying chicken thighs and asked how long I needed to cook them.  I was just drawing a blank; I couldn’t remember if thighs were like ribs and needed to boil first, or if I could just quickly cook them.  The butcher’s response was, as straightforward and dry as could be, “Until they’re done.”  Then he realized I might take offense to his response and quickly checked my response.  I chuckled pretty good.  I think he was a little relieved.  wink wink  Good place.  Great folks.  Check them out.

I also dropped into Opex Fitness Regina more than a few times to work with my coach Luke Rossmo.  I really enjoy the environment at Opex and am always surprised how hard I work on my own versus the competition of someone else doing the exact same work.  For the most part I am seeing slow steady progress.  Keyword: progress.  All good. It’s amazing how many online supports exist for those that don’t want the gym environment. Health Coach Cheryl has a Simple Swaps program to teach folks how to eat healthier, more simply. Nadine Howard has Healthier Lifestyles, where she takes you back to the basics of a simple, healthy nutrition plan and Robyn Michon has Robyn Michon Coaching, helping you create better relationships with your partner. From physical health to mental health, we can all use a little extra support.

Once I got my workout done and my groceries in hand, I still had a few minutes to spare so popped into Brewed Awakening for my favourite latte (non-fat, decaf ~ it was the middle of the afternoon. ?) and Springer & Oake to grab some delightful, locally-made soap and lip balm (favourite flavour is root beer!).

Planning on heading out to shop today? #ShopLocal

Complete transparency disclaimer.  When I wrote the original blog post, none of the businesses mentioned were clients. Today, some are, or were clients; however, that does not change my support of these local businesses. These are my real thoughts.  Those who know me, know I don’t BS well.  I’m a straight shooter.  

Check these places out, and if not these local businesses, find your own local favourites.

Have a great week!

Power Up Your Business with a Free Google Listing

Listings are a crazy, powerful tool for customers to find your business. Don't miss out on the free webinar!

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!