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A Handy-Dandy Little Black Book on being Google-Friendly

By February 8, 2018October 4th, 2023No Comments

Get Your Business Found on Google Today!

Looking for a quick check on your Google-friendliness? Here’s a handy checklist to measure your progress.

Moving up in the search results takes time, patience and high-quality information that includes the keywords your audience is searching. Remember, your audience, or customers, are looking to solve a problem. You want your business to be the solution.

Google condensed the number of visible Business Listings in the search results down to three. These three listings are referred to as the Snack Pack. Here is an example of the Snack Pack in the auto dealer category. These three businesses listed increase their exposure exponentially.

snack pack

Top the Organic Charts

Only a small percentage of consumers will click the “ADs” at the top of the search results. Only 7% of searchers feel the content matches their search, or feel safe clicking the content. Organic content is the other 93%!

Organic content is free. It’s a genuine match to what the searcher was looking for and as a business owner, you have complete control over the content. But here’s the thing. It takes time and it takes effort, but the checklist below is everything you need to know to rise to the top of the organic search results.

As a business owner, you have complete control over the content

1. Backlinks still matter.

Those inbound and outbound links on your website matter. Linking to other areas of your website, other content and articles, it matters. As do the inbound links to your website. Google likes to see other websites (Facebook, Twitter) linking to your website.

2. Be sure your Name, Address, Phone number (NAP) match your social profile info.

The business information on your Business Listing, social profiles and directories should be the same. Google rewards businesses that take the time to keep this information consistent.

3. Optimize your Google Business Listing category based on your target audience. IE local business categories.

If Google does not know your business category, then it is nearly impossible to appear in the search result. Be as specific as you can about the type of business you operate. IE If you are a Consultant, list yourself as a Consultant, not as a Corporate Office.

4. Optimize descriptions on your channels. IE use your keyword research!!

Each business listing and social channel gives you another opportunity to describe your business. The descriptions should be the same, or similar, but should describe your business as accurately as possible.

5. Geo-tag your photos on all channels.

Add location specific data to your photos, or “allow” location data to be saved with your photos. And don’t forget to name your photos with “keywords” and “business name.” IE “Be Google-Friendly Above the Fold”

6. Enhance your Google maps details.

Complete all available details on your map Listing. This links to your Google Business Listing.

7. Complete your meta data, titles and descriptions on your website.

Use the titles, descriptions and all of the meta data available to you in the back end of your website.

8. Add Reviews to your site, Listing and social profiles.

Google loves to see business Reviews! Ask for them. Respond quickly to them. Share them.

These simple steps will keep your business Google-friendly. If you would like to see your business search results improve, this list is exactly where you need to start!

Let us know how it goes!

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.


Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!


Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!


Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.


Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.


Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.


Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google.Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers.If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.