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The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

February saw continued improvements for Service-area businesses, right from start-up to well-established.

Info

If your business serves customers at their location, or within a specific area, check out the new ways for customers to find you based on how you want to manage your customer communication.

Hotel Industry Rejoice!

Google must think the most frequently asked question in a hotel is check-in and check-out time because you can now add it to Google My Business. If your Listing is marked “Hotel” you will see this option in Info.

Reviews

Google is making it easier to respond to Reviews. Business owners can now respond to reviews right from Google Maps on desktop. Best practices for responding to Reviews are to respond with 24 hours. Need a hand responding? Check out this handy video!

Listing owners and users can now leave Reviews with #hashtags to keep like-minded comments together. #FamilyFriendly #SundayBrunch #SinglesOnly will help steer customers in the right direction.

Spam Detection

Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.

#GoogleGirl

Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.

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