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October 2021

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Connect GMB to E-commerce

After announcing a new Shopify integration to streamline its Google Shopping connection earlier this month, Google is now expanding its third-party shopping partners, with WooCommerce, GoDaddy and Square all soon set to join the platform’s eCommerce integrations.

In addition to this, Google is looking to stay in touch with the next phase of digital product discovery, through the expanded use of AR (augmented reality) for item listings and promotions.

Given the popularity of video content more broadly, the integration makes sense, and it’ll be interesting to see how Google incorporates these new options into search and maps – which could make Google My Business listings a much more significant consideration for eCommerce in the near future.

Say Goodbye to Shortnames

Google created shortnames, or shortlinks, to make it easier for businesses to provide a direct link to Maps (directions) and the Listing (Review requests, Offers, etc). After a brief existence, shortlinks are being retired.

If your business created a shortlink, it will continue to work.

If you did not create a shortlink, the option will not be visible and you will be unable to create a new link.

Find a Recycling Location

Google is launching an initiative which will help people find places where they can drop off their junk or materials they no longer need so that it can be processed and recycled.

Google Maps is introducing new tools which will help people to find out where they can dispose of their used materials so they can be recycled properly. Verified businesses which will be accepting recycling material can use Google My Business to let people know the type of materials like clothing, electronics, batteries, hazardous waste, glass, plastics which they will be accepting for recycling.

Easier Editing of GMB

Business owners can now add their local service offerings (e.g., eyelash extensions, leak repairs, ground wire installations, etc.) to their GMB profiles directly from Search. And, beginning next week, local businesses will be able to schedule Google Posts from directly within Search.

In order to update your GMB profile from Search or Maps, you must be logged into a Google account associated with your business. To update your profile from Search, type in your business name or “my business.” To update it from Maps, tap on your profile picture followed by “Your Business Profile.”

*For restaurants.* Restaurant owners can now add menu items to their GMB profile from Search and Maps. Google is also rolling out the ability to add and update ordering options (i.e., pick-up or delivery) from Search — that feature will be arriving in the coming weeks.

In addition, restaurant and service business owners can now enable online bookings through their GMB profiles from Search. To take advantage of this feature, business owners must sign up with a Reserve with Google partner.

Local Opportunity Finder

Google launched a new tool called Local Opportunity Finder. The tool is designed to provide local business owners with tailored recommendations to improve their visibility on Search and Maps. Business owners can simply enter the name of their business into the tool and Google will provide a list of resources, such as how to respond to reviews or tips for uploading photos.

Local GMB Search vs an Informational Search

In the split second it takes for Google to produce a search result, one of the most important, and sometimes frustrating aspects of the result, is intent. Google interprets the searchers intent into four moments – Know, Go, Do and Buy.

Searchers early in their buying journey want to ‘know” how to do something while later in the journey, right before purchase, is a “buy” moment.

Customers searching for a local business (plumber, restaurant, retail) are more likely wanting to buy, thus Google provides local results via GMB listings.

From an SEO perspective, the rules are the same.

*Google affirms that the SEO for content is the same:*

“It’s essentially the same. We don’t do anything different with regard to these different kinds of pages. But rather we try to find the content on the page, understand how it’s relevant and treat that appropriately.”

Site Manager User Role to be Retired

After October 24, 2021, the Site manager role will no longer be available in Google My Business. Anyone who manages your business as a Site manager will be converted to Manager. Managers are able to make additional changes to your Business Profiles on Search, Maps, and other Google services. If you would like to remove any Site managers from your Business Profile before his change occurs, you can manage who has access to your profiles by heading to business.google.com.

Til next month!
Google My Business App

October 2020

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Updates to Name, Address & Phone

Google displays the date a listing was last updated when customers search for a business category. This is a significant change, as customers make their purchase decision based on up-to-date information. At a minimum, listing owners need to Post to their listing weekly and update hours, holidays, products and services as changes occur.

Google Guarantee for Listings

The little green star of the Google Guarantee is coming to Google Listings. 

The rumors are true; Google is planning to charge for listings.

At this time, a very few select US local business categories have the option to pay $50 per mos to receive the green star.

It is expected that the demand for the service will be very significant. Watch for the option to upgrade your local service listing with a message similar to this one. 

No word on timing when we can expect to see the option in Canada.

New Attributes

Google introduced four new attributes for listings:Curbside PickUp

  1. Online Care
  2. Online Appointment
  3. Online Estimates
  4. Online Classes
  5. Appointment required
  6. Mask required
  7. Staff wear masks
  8. Staff get temperature checks
  9. Temperature check required
  10. Black Owned Business (US only)

Attributes help your customers differentiate your business from another. Have free wi-fi? Curbside pickup? These are important decision points for customers and will determine which business a customer selects.

Attributes are pre-determined by Google but must be activated by the listing owner. Find Attributes in your Google listing under the Info menu, immediately after Products & Services.

Account Suspensions

There are two types of Google My Business listing suspensions.
  • A “hard suspension” causes the business listing to be removed entirely from search and Google Maps. This is the most common type of suspension.
  • A “soft suspension” leaves the listing available, but the account owner can’t manage it.
Business owners often request the reinstatement without understanding the suspension. It’s too common that business owners panic, remove the listing and create a new one. “This is a terrible mistake,” according to Fischer of Search Engine Land, “because it risks the loss of all the content (photos, videos, reviews) associated with that listing. But if the listing is successfully reinstated, all the content and its the listing’s ranking will typically return within 72 hours.”
  • Name and address errors are the most common infractions.  
If your listing is suspended, carefully review any information you receive from Google and carefully follow their step-by-step instructions.
Til next month!
Google My Business App

May 2020

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Should I Upload My Business Photos, or Ask Users to Upload Photos?

Business owners can add photos and videos to their listing. Businesses with more photos appear higher in search results than those with less, or no photos. It is recommended that business owners upload branded/on-brand photos as often as possible including location, street view, products, services, results, clients, staff, owners, menu items, celebrations and promotions. Photos that help businesses connect with more customers and sell more products & services are all good to share.

Customers can also upload photos, and Google encourages users to share their photos when a picture is taken inside of a business or of a business’ products/services.

While user-generated content may appear to be more visible on your listing, it is always best for business owners to continue to upload their own business images. Best practises for managing photos on your listing include:

  • upload high quality/resolution
  • rename photos before uploading to include business and product/service name
  • multi-location businesses can use the same photos (ie restaurants with the same menu)
  • remove expired photos (ie services no longer offered; menu items removed)

Adapted from Greg Gifford’s presentation at SMX.

How Do I Increase Click Thrus on My Posts?

Posts on your Google Listing are not just pretty pictures; they are a Call-to-Action for the customer. Information posts are good but a strong call to do something is better. Compare these two posts; the first post is super engaging, great picture but leaves it up to the customer to take action. The second is equally good (its actually a video) and calls on the customer to take an action or click the Learn More button. Subtle differences but big results. You will drive more sales with a strong call to action.

GMB CTA

GMB with + CTA

What is Questions & Answers in My Listing?

Each listing has a Q&A section that enables any Google user to ask, and any Google user to answer, any question about any business in the world. These crowdsourced questions and answers appear prominently on the business listing anytime that business is searched. 

Business owners can use the Q&A section to ensure customers have accurate information.

Questions & Answers

Q&A Ask a QuestionCan I Sell Gift Cards or ask for Donations?

According to Dominique McGowan, business owners can add links to gift card purchases or to request donations directly from their listing. To add a link, navigate to the Home tab of your Google My Business listing and look for the ‘Stay connected during COVID-19‘ box. Listing must have been verified prior to March 2020 to be eligible.

Get Support During COVID-19

How Do I Add ‘Curbside PickUp’ or ‘Wheelchair Accessible’?

Customers want shopping choices. In-store shopping, private shopping, online shopping, delivery and curbside pickup. Update your Google listing to tell your customers what options are available in Info -> Attributes. Better yet, update these Attributes and add Posts explaining your safety measures and shopping protocols (if any) to encourage customers to do business with you safely. 

Attributes

Google also added Accessible Places to Google Maps. If your location is accessible, add the Attribute in Info.

Curbside PickUp

What if I Have ‘Special’ Hours?

Many Google users have the option to add “Secondary Hours” from the Info tab of their Google Listing. According to Google, you can add hours for specific services or specials to your business. Look for ‘More hours‘ when logged into your listing.

Secondary ~ More hours

Til next month!
Google My Business App

April 2020

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

COVID-19 Restrictions Continue

Google continues to pause a number of features within Google My Business to save business owners false information or delays in being able to respond. At the same time, Google has added and returned some staple features. Read on!

Reviews Return

Business owners were crushed to see reviews put on ice last month amid covid-19. While Google paused the feature due to limited staffing, they’ve opened up the vault and business owners can once again ask and respond to reviews. Sending a review link to customers directly increases the likelihood of a review. Not sure how? Check out this video. ⇓⇓

New Business Updates Available

If your business is impacted by COVID-19, you can make the following updates:

The updates will show on your Business Profile on Google Search and Maps.

Marking your business “Temporarily closed” won’t affect local search ranking and it will be treated similar to open businesses. Businesses offering pickup or delivery services should not mark the business “Temporarily closed,” otherwise those services won’t show on Google. 

Mark Your Business or Location Temporarily Closed

To make your profile appear as temporarily closed on Google Maps and Search:

  1. On your computer, sign in to Google My Business.
  2. In the menu on the left, click Info.
  3. To the right, point to the section “Close this business on Google.”
    • To expand this section you might need to click the arrow.
  4. Click Mark as temporarily closed.

TeleHealth Changes Available

Businesses in health related categories offering telehealth during social isolation can add the links and services to their listing.

Telehealth Google My Business

Restaurants can add ‘Delivery Available’ or ‘Takeout Available’ to Business Name

Google is making an exception to what businesses can use in their business name for restaurants. Businesses can add “delivery available” or “takeout available.” This feature will only be available during social distancing.

Google Expands AI Calling with Duplex to Canada

Google clarified it’s using Duplex mainly to reach businesses in Canada to update business hours for Google Maps and Search.

Til next month!
Google My Business App

COVID-19 Edition

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Limited Google My Business Functionality

 

During the unprecedented COVID-19 situation, Google is taking steps to protect the health of their team members and as a result, there are some temporary limitations, including:

  • Business information edits including open and closed, special hours, temporary closures, business descriptions, and business attributes edits.

  • Newly created listings, claims, and verifications will be delayed (non-health-related)

  • Reviews, Replies and Q&A will be unavailable. 

Additional details on the limitations can be found here

Google tells Businesses Affected by Coronavirus to Update Listings

Google placed a notice at the top of the Google My Business support pages that reads, “If your business is affected by COVID-19, update your profile to provide the most accurate info. Businesses can use Google Posts to share more information.

Here are a few additional resources from Google.

Til next month!
Google My Business App

March 2020

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Car Dealerships Can Have Multiple Listings

Car dealerships are the first category of business to be allowed multiple listings for the same address. Car dealerships can “unlock” this feature in “Info” on the main menu and select Car/Auto Dealership. Dealers are allowed one listing per brand of vehicle they sell as well as parts/service. For some dealers this means 6-10 listings to manage. If you are an automotive dealer, take a look at the apps below that can post to Google Listings!

Google Reviewing Photos and Videos

Google said yesterday that before it publishes any photos or videos in a Google My Business or Google Maps listing, it will review it before it can be published. Google said “We’ve made changes to our photo and video content policy. All photos and videos are now reviewed before publication.” 

Posting Types

Google “Posts” finally offer some variety! Ready to talk about the latest offer? How about an event? Or just want to share something new? All of the above will work!! Your Google Listing is the place to talk about sales, discounts, merchandise, coupons and so much more! No need to build fancy engaging content; just share your products and services for all potential customers to see!

Google Listing Types of Posts

Post Insights

Google Listing Post Insights

If you look carefully inside your Listing, you will see that each post includes Post Insights. If you look to the image you will see that the post was viewed 241 times!

Google tells Businesses Affected by Coronavirus to Update Listings

Google placed a notice at the top of the Google My Business support pages that reads, “If your business is affected by COVID-19, update your profile to provide the most accurate info. Businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information.

Here are a few additional resources from Google.

Til next month!
Google My Business App

February 2020

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Add Multiple Photos and Videos to Posts

google-listing-posts-videos-images

Until recently, a Post to your Google Listing could only contain a single photo. Listings with Photos drive up to 10x more traffic than those without. It stands to reason then, that Google encourages Listing owners to post multiple photos and videos.

When we tried to load files, there was a note underneath indicating we could load up to 10 images/videos. Look in the lower right hand corner of the image.

 

 

 

Google Listing Products

google-listing-categories-for-gmb-products

If you are a product based business, Google is suggesting products for you to add to your Listing. Each product (or service) added is searchable by the customer, so consider adding all related products to your Listing.

Your Business Description Does Not Impact Ranking

As a Local SEO Expert, we’ve always suspected that the ‘business description‘ inside your Google Listing had an impact on search results. Google published an article earlier this month indicating that this was correct. However, in a complete abrupt change, Google removed the article from their website within the week and now indicates that customer-driven keywords will not impact your Listings’ rank.

This is a counterintuitive decision on Google’s part but numerous tests prove that the description is not impacting your search ranking.

Til next month!
Google My Business App

December 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Algorithm Updates Impact Local SEO

Google constantly adapts their search algorithm to try to create better results for the user. Your business is not the user – your customer is the user. This is like your Grandma’s favourite recipe ~ if you’re like me, it is constantly adapted based on your tastes, ingredients available, the low-fat, no-fat, keto, paleo diet you or someone is on or even, just for fun. Ahem, back to your Google Listing. Google’s algorithm was updated late last year and the most important update is proximity, or the distance between your business and the potential customer when they search for your business.

The closer a customer is to your business, the more likely your business is to appear within the search results. Think of the customers’ search result as the green and yellow map markers below. After the update, there is less green and yellow.

If your business is the green or yellow, yee-haw! If your business is the red, keep reading – you need to tune up your listing!

Customers Can Add Tags to Their Reviews

Google My Business Add Tags to Reviews

Have you noticed a change in your customer reviews? When a customer leaves a review, they can also add “tags” to their reviews, like “responsive,” “helpful” or “fast service.”  These tags are equally search-able, thus a customer searching for “fast oil change” will receive results for oil change locations within the proximity AND containing the tag “fast service.” 

Do Reviews Really Matter?

OK, seriously, we answer this question so often, I feel like putting it on a shirt. Hell, YES!!!! OK, got that out of my system. Instead of saying it matters, let me show you.

  • 90% of customers used the internet to find a business. 33% use it daily.
  • 82% say they read online reviews. 54% always read online reviews.
  • The average customer reads 10 reviews before they trust a business.
  • Only 54% of customers say they would consider doing business with a company with less than 4 stars.
  • 94% of review readers also read the businesses response.

Stats courtesy Search Engine Land

Reviews Take Centre Stage

Google-My-Business-Review Carousel

Businesses are reporting Reviews appearing on their Listing in a more readable, high profile position. Are your Reviews here yet?

Flag Inappropriate Reviews

Google added a page to their Help section, detailing the process required to remove a review. If you think you have a fake review on your listing, or an inappropriate review, follow the steps listed here.

Auto Posting

This is something we have not seen in Canada BUT there are numerous US based reports. Businesses are reporting Posts on their Listing that were auto-created from Photos on their Listing. Google rrreeeaaalllyyyy wants businesses to Post to their Listing and likely this is their not so subtle way of reminding businesses. Let us know in Comments if you’ve seen any auto-posts.

Request a Quote

Google Listing Request a Quote

A few months back we shared the trials and tribulations of trying to get the “Schedule a Booking” button working correctly. We had much luck and now see that Google has also added a “Request a Quote” button, but, here’s the biggie! The customer can request quotes from up to 3 businesses at a time. 

Requests will appear as “Messages” in the Google My Business app. If you have not installed the app, now is the time. Simply search “Google My Business” in your phone app store.

But I Really Need to Talk to Someone…

Google ended their phone support for Google my Business in November. An indication that GMB doesn’t drive revenue from listings but there are still many other ways to connect. My favourite is Twitter because even if a Google’r isn’t available to help in short order, most often someone else who follows them will be able to help. If you really want to talk to someone, click Support on the left hand side of your listing (when you are logged in) and follow the prompts to request a call back. ‘Fraid that’s the best we can do now. 

Til next month!
Google My Business App

November 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Guaranteed with Google

The Guaranteed with Google Program is now available in Canada. The current categories from Google’s website include electricians, locksmiths, plumbers, and HVAC (heating or air conditioning).

The program offers well-ranking local businesses the opportunity to advertise that their service is guaranteed by Google. Should a customer service issue arise, Google has guaranteed that the customer will get a resolution.

What’s the catch? Local services businesses have to advertise with Google to get this “benefit.” Learn more about the program and your business’ eligibility here.

@shortnames

A few months ago, we urgently called out for everyone to add their @shortname to their Google listing.  (If you missed it, go read the June update after you read this month’s updates!) Shortnames are now visible from Google maps and in the About tab in Google My Business. Shortnames were adapted to make it easier for customers to Follow your business, receive updates and leave reviews. Have you added your @shortname yet?

‘Search for Beginners,’ a new Google series on YouTube

Earlier this month, Google announced it was launching a YouTube video series especially for people who are interested in learning how to create an online presence and how to use Google’s search tools to help customers find their website. Check out the first episode below!

Messaging Adds Photos

If you’ve turned on Messaging in the Google My Business app, you may discover you can now send pictures to your customers. Some business owners can now send photos to customers who message them via Google Maps and Google Local. Imagine how much easier it is for a customer to message you a picture of what they are shopping for, and for you to confirm with a picture that you have what they are looking for!

Local Favourites / Local Guides

Do you ever get those pesky notifications on your phone prompting you to visit a restaurant or coffee shop? This is part of Google’s new local favourites lists highlighting the top-rated restaurants, hidden gems, and rising stars. ‘Local Favourite’ is a designation that was introduced this past summer in Google My Business.

Google has now revealed more about what goes into calculating the Local Favourites top 5%:

“Every day, people visit Business Profiles on Google to look at reviews, menus, or photos, and use that information to make decisions about where to eat or what new places to try. The Local Favourites lists use these ratings, reviews and actions people take on Business Profiles–like calling a business, clicking on the website, or requesting directions—to identify what restaurants to highlight.”

In addition to highlighting local favorites, Google now lists the top 10 rising stars and hidden gems. A ‘Rising Star’ is a restaurant which is new and gaining popularity, a “Hidden Gem” is a place that has a small amount of largely positive reviews.

On the tails of the Local Favourites list, Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images, and other content as well as answering questions (Q&A) about local businesses and places.

Local Guides are about to get a lot more visible. Maps users in a number of cities will soon be able to follow Local Guides and see local recommendations of places and things to do. This ‘For You’ content is essentially a local discovery feed like other Google content feeds. If you, or your business, is an influencer, here is another way to bring value to your audience.

Google Shakes Up Local with Algorithm Updates

In 2016, Google decided the most important local rank signal it had was user location. Post-update, Google My Business listings had a greater chance of showing up if they were closer to the customer performing the search.

Now in 2019, Google is doubling-down on that signal – the major rank update that occurred last week was another proximity update. Businesses that are closest to the customer performing a discovery search win out again.

Google My Business Limits Businesses To 20 Service Areas

Google announced it is now limiting the number of service areas a business can list to no more than 20. Google wrote in the Google Ads Help page “service area businesses are now limited to having a maximum of 20 service areas per business.”

What if you need more? Google said they “recommend expanding the existing ones to cover larger areas. You can set your service area based on a combination of entire cities, districts, postal codes, or other areas that you serve.”

Google My Business discontinues toll-free phone support

One of the best parts of Google My Business was that you were able to dial a phone number and speak to someone at Google about your Google My Business listing. So if you had an issue with how your business was showing up in Google Search or Google Maps, someone at Google could potentially help you.

Well, now that feature is gone. You can no longer dial into a phone number and immediately get someone from Google to listen to your problem.

Google My Business App

October 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Auto-Replies for Reviews

If you read our blog often, you already know best practice for responding to reviews is to respond within 24 hours. That can be tough, especially for businesses who receive reviews on a regular basis! Google is testing an AI (artificial intelligence) tool to help business owners respond more quickly. While the responses are not “automatic,” they are populated with recommended content that business owners can use to complete their responses.

google-auto-reply-reviews

 

The feature is only available to select businesses at this time. If you notice the feature on your listing, let us know!

Google’s Free Website Tool

If you didn’t already know, your Google Listing has a free website. Google weighed in this month on when a business needs to create a website.

“If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website.

If your business sells products online, then Google actually recommends investing your time in social media before building a custom website. Google suggests building a strong social media presence while maintaining a basic e-commerce storefront.

When a business grows, then Google recommends investing in a custom website built from scratch. Alternatively, you could also use a content management system (CMS) such as WordPress.”

Google also stressed the importance of keeping your website up to date. Whether hours and location or fresh content, Google closely watches for site updates.

Q & A Features

If customers regularly post questions on your listing, you will want to keep an eye out for feature bugs. Some businesses even report their Q&A features are completely gone.

Google Reminders

In the last two months, the number of reminders from Google to post to our listing or congratulating us for successfully posting has tripled! Google wants to ensure we do not forget about our listing and even encourages us to post “sales” information.

Congrats from GoogleSMS Messaging Ends

SMS Messaging (Text Messaging) from listings is gone. It is replaced with “Messages” within your Google My Business app. If you have not installed the app, and you are a business owner or listing manager, you need to have this app at your fingertips. Customers expect near instant responses and you’d hate to lose the customer to a competitor.

Being able to have multiple people managing a business listing and able to respond to customers is much more convenient than a single person and a single text messaging device. Kudos to Google for recognizing that.

Find the apps here: Google Apple

Animated GIFs from Mobile

When is the last time you uploaded new photos to your listing? Move over photos, videos and gifs (from mobile) are an option! **But we aware that customers can also upload GIFs!**

 

google-my-business-gifs

Google My Business App

September 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Restaurants Can Opt-Out

  • Google My Business is letting restaurant listings remove links to online ordering. If you are a restaurant owner, and would like to opt-out, just complete this form. To read more, check out the details here.

New Service Options

  • Local service businesses will be pleased to see an increase in the categories or attributes they can use to describe their business. For example, plumbers can now select an attribute like, “fix leaks.” Look to the left-hand menu for Services to determine what options are available for your business.

GMB New Service Options Service-Area Removal

  • Many local service businesses list multiple locations and a wide service-area in their Listing. Don’t be surprised to discover that this “service-area” has been removed. Customers were complaining the search results were bloated with businesses unable to serve them; thus Google cleaned up this feature.
  • Businesses must now select specific cities, provinces, states, etc.
  • Find this setting in Info -> Service Area.
  • Learn more here.

Free Website

  • Not new but still free! Build your first website for free with Google here.

Small Business with Google

  • Imagine if Google planned your digital marketing plan. They will – for free!! Check it out here.

Google My Business App

August 2019

By Google My BusinessOne Comment

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Online Booking

Online Booking seems to be all the rage these days; with claims of the hours it will save going back and forth to book appointments. With that in mind, we went on a mission to set up online booking on our Google business listing. After a few days of toil, SUCCESS!Book an Appointment with Above the Fold

Online booking has long been available on our website but direct access for new clients and existing clients makes it super easy. And as an added bonus, text confirmations are included for free! Our booking is set up with Square because there is no additional fee to use Appointments.

Confirm Your Amenities

Google recognizes how important accurate details are on your listing and has given hotels greater abilities to amend their amenities. It’s not hard to figure out that a hotel property listing that claims to have a pool, but doesn’t, is going to receive a number of complaints from customers.

Amenities can be revised in the Info section of a listing. If a customer has commented on features they “thought” you offered, it would be a great idea to check your listing!

Messaging Insights

If you have Messaging turned “on” in your listing, you can now see how Google measures your responsiveness.

The more responsive you are, the more Google will prompt your listing near the top. To turn Messaging on, log in to your listing at business.google.com, and click Messaging on the left hand side. If you do not see the option, then it is not available for your listing/business category yet.

Saving the Best for Last!

BULK Review Management & Responding

You read that right. If you have more than one location or more than one listing, this is a dream come true. Log in to your listing and go here: business.google.com/reviews. You will see a combined set of reviews from all of the listings.

Not sure how to respond? Check out this video we published on responding to reviews.

Google My Business App

July 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

While summer seems to be disappearing, Google My Business users are seeing a few disappearing acts of their own. And not in a good way.

Reports of disappearing reviews on Google Listings.

At the time the reports were sporadic and unconfirmed. Google later spoke to the issue only to say it was aware that a small number of business owners were indicating legitimate reviews were missing and explained that in an attempt to clean up fake reviews, these authentic reviews were inadvertently removed. Google claims the issue is fixed and advises business owners that if you are still missing reviews; they’re not coming back!

Get a Quote

If you are a Better Business Bureau member, one of the benefits of membership is the ability for customers to request a quote directly from your listing. There are early reports indicating a “Request a Quote” button is coming to your listing soon; keep a close eye on the feature and be sure to test it before a customer does!

In order for Request a Quote to be active, you must turn on Messaging in your listing. To turn on Messaging, log in to business.google.com, look to the left on desktop for “Messaging” and toggle the option “on” using an SMS-capable phone number. On mobile, select from the profile options, toggling the feature “On.”

Google strives to make it as easy as possible for customers to contact and do business with a local business. By responding quickly, you can increase your business’ likelihood that you will acquire a new customer.

Listing Insights and Dashboard Redesign

Gas Bar Proximity Google My BusinessEver wonder how your business listing Insights compare? Google tells us on average 1000 people view a business listing in a month. The most viewed listings are in the Hotel industry with 13,000+ views per mos.

84% of viewers see your listing after searching for a business in a specific category. For example, based on the current location and a search for gas stations, here are the search results.

These three results (spelling mistakes and all!) are what Google expects most closely match the search terms. Each of these listings will indicate one additional Discovery view, simply because they were viewed once.

As a business owner, likely wanting to increase sales and customer visits, the key measure is conversions. Conversions are how many people contact your business based on seeing your listing. Your listing tracks visits to your website, phone calls and requests for directions. It is ONLY these actions that Google counts as a conversion.

On average, business owners see a 5% conversion rate on their Google business listing.

If your listing is viewed 1000 times per month, a 5% conversion would represent 50 actions on your listing.

Google also points out there is a very strong correlation between the number of photos on your listing and the number of views. Speaking of photos, are you seeing a more visual dashboard, with larger photos and better selections? Not everyone is, but you can be sure it is coming your way!

POI Category

What the heck? You never added a POI category to your listing. Where did this come from? Google added a new POI (Point of Interest) category to listings based on location. While it is not clear how locations were chosen, it seems like an added bonus if Google sees your location as a POI.

Google My Business App

June 2019

By Google My BusinessOne Comment

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Is Google My Business Your Next Social Network?

Google added new features in the last update including the ability for customers to “Follow” your listing and for business owners to create Welcome Offers that customers can save.

Customers will see updates from businesses they follow in Google Maps with highlights and offers. Find the “Follow” button below a business name (under BLG Business) and the prompt to “Create a Welcome Offer” in blue on the Above the Fold listing.

<<<Follow businesses on Google Maps and create a welcome offer.>>>

Google My Business Invite Customers to Follow YouGoogle My Business Create a Welcome Offer

Shortnames and Custom URLs are Available

If you’ve read this blog post before, you know how often “asking for reviews” is mentioned. Google teased shortnames and custom urls a couple months ago and made good on the promise this month. Head on over to your listing to create your own custom url. Here are examples of what you will see after you create your own.

Listing link

g.page/abovethefoldmarketing/

Review link

g.page/abovethefoldmarketing/review

>>>Only one business can use each @shortname; act quickly!<<<

In a few more months, customers will be able to search Google Maps by these short names making it easier and faster for customers to find you.

Pictures Do Say 1000 Words

Did you know you can add pictures and videos to your listing? Businesses can now add a logo to their profile, upload photos that are displayed in a new dynamic module on their profile (and soon with captions) and set a profile cover photo.

What a great way to engage your customers as they want to learn more about your business. Imagine creating video of the inside of your store, introducing your team or showcasing your products and specials through video. Google continues to measure your uploads against competitors. No harm in being in the lead. 🙂

Order a Personalized Marketing Kit

Google introduced a Marketing site for small businesses to order personalized materials. Both hard copy and digital materials can be created. A few readers might remember an early blog post mentioning Small Thanks with Google. This site is replace by the new marketing kit site. Go create your custom marketing materials here.

Google My Business Marketing Kit Small Business Website Choose Your LayoutGoogle My Business Marketing Kit Small Business Website Get CreativeGoogle My Business Marketing Kit Small Business Website

And finally…

Be a Local Favourite

Google is going to highlight the top five percent of businesses in a particular category with a “Local Favourite” designation. This designation will earn your business a, “badge of honor.” This could mean some big wins in certain business categories. Stay tuned for more information next month!

Google My Business App

April 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Google is Considering Paid Premium Services

This news is going to wake up a lot of business owners! And likely wake them up on the wrong side of the bed.

Announced on Twitter on April 28th, the first user received a request to complete the Google My Business survey regarding premium services. The 20-min long survey asked for details including service preferences, willingness to pay and payment thresholds.

The survey was only sent to a select group of industries and this screenshot lists most of the industries invited to participate (Is yours listed?). Google often rolls out new services and features to select locations and industries and it appears this roll out will be similar. If you’d like to complete the survey and let Google know you are not OK with Paid Premium Services, click here. (All links open in a new window.)

GMB Industries SurveyedGoogle wants you to toot your horn this month!

Google introduced “suggested” Reviews to post to your Google My Business Listing. Google will automatically suggest 4 or 5 star Reviews added within the last month or so, to be shared as a Post. These Reviews will display on Google Maps as well and in search results. Talk about a BIG push in the right direction to get business owners asking for Reviews.

As always, Google will roll out the feature in stages, so if you are not prompted when you sign in to business.google.com, don’t fret, when the feature is available and you have eligible Reviews, you will get a prompt. No muss, no fuss. Google lets you know when your business is eligible.

Here’s the show stopper… Google will allow you to edit the Review before you share it. Maybe the business name is not quite right, or a price is listed. You can edit the content prior to sharing. You can also add up to 10 images to provide context to the Review and a Call to Action (CTA) to encourage new customers to inquire.

Prefer not to wait until Google offers you the service? Want to share a Review now? Try these simple tips:

  1. Log into business.google.com
  2. Select Reviews from the left menu
  3. Choose the Review you’d like to share
  4. Click the three dots on the right-hand side to “Copy Link”
  5. Paste this link along with text to social media or on your website (if you have the functionality).

share a google listing review above the fold scott francis advanced leadership

Small Thanks with Google

Don’t see “suggestions” yet? Here is another free tool (opens in a new window) to generate social media posts, videos and printable materials based on your Google Listing. You can create window clings, social media shareables based on Reviews and even business hours, or create a super fun custom view. Check it out below.

What’s Google’s Motivation Behind Promoting Reviews?

Google is taking on TripAdvisor for Reviews. You might remember a few months ago, Google added the ability to book hotel rooms directly from a Listings. Google recognizes the value of keeping traffic on their site, thus adding the most frequently used options directly to a business listing reduces the need for traffic to leave the Google search platform.

Shortnames and Vanity URLs

Have you ever tried to ask a customer for a Review and had to send them a great big long link? Not sure how to find that link? You can check it out here.

With the addition of short names and vanity URLs you can add g.page/[yourawesomebusiness]. So instead of g.page/abovethefoldonlinemarketingservicesinc, we become g.page/abovethefold. Whew!

Keep in mind you need between 5 & 32 characters in your short name and can use the short vanity URL to request reviews, send directions or business hours or display products on your Listing.

When the feature is available to your business, you will find it in the Info menu, then click ‘Add profile short name.’

Product & Service Menu

The Product & Service menu (in the Info tab) is finally visible from mobile!

Depending on your industry, some businesses report seeing their menu items displayed (restaurants) on both mobile and desktop while others state that services can only be seen on mobile. Here is a sample service menu.

GMB Service Menu Above the FoldGoogle’s AI Duplex Roll Out

Available on all Android phones across the US, Duplex, Google’s AI system for bookings and reservations continues to gain momentum. Try it out by saying, ‘Hey Google. Make me a restaurant reservation.”

Guaranteed by Google

Guaranteed by Google is available across the US and in select regions in Canada. The Google Guarantee Program provides a “star” or approved label in Listings and Ads to businesses who undergo a complete inspection and review by Google. These businesses are “guaranteed” by Google to provide excellent service and value to customers. Some of the industries currently included in the program are plumbers, locksmiths and HVAC services.

It is expected more markets and industries will be included shortly.

Google My Business App

March 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Google My Business Fresh New Look

Google is demonstrating a real commitment to improvements for business on their Google My Business platform. With ongoing enhancements, you can expect to see a fresh new look when you log in next time. Updated colours and graphics give the Home menu a more modern feel with direct access to the most common features.

Along with updates graphics, businesses now have larger cover images and photos to show off their business, staff, location and products.

A Walk-Thru Plan

New to Google My Business or recently verified your Listing? Google created a walk-thru “Plan” customized to your Listing, indicating the work YOU need to do. Look for this link at the top of your Home menu.

Or watch for this pop-out on the right hand side of your screen on desktop.

Google will give you a Task list including responding to Reviews, update photos and take a closer look at your Insights. Keeping on top of the recommended Tasks from Google will help promote your Listing and improve your search rank results.

Google My Business App

February 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

February saw continued improvements for Service-area businesses, right from start-up to well-established.

Info

If your business serves customers at their location, or within a specific area, check out the new ways for customers to find you based on how you want to manage your customer communication.

Hotel Industry Rejoice!

Google must think the most frequently asked question in a hotel is check-in and check-out time because you can now add it to Google My Business. If your Listing is marked “Hotel” you will see this option in Info.

Reviews

Google is making it easier to respond to Reviews. Business owners can now respond to reviews right from Google Maps on desktop. Best practices for responding to Reviews are to respond with 24 hours. Need a hand responding? Check out this handy video!

Listing owners and users can now leave Reviews with #hashtags to keep like-minded comments together. #FamilyFriendly #SundayBrunch #SinglesOnly will help steer customers in the right direction.

Spam Detection

Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.

Google My Business App

January 2019

By Google My BusinessNo Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Another exciting month of changes is behind us as Google continues to change up their plans. 2019 will see the end of some significant Google apps, namely Google+ and Allo. While Google+’s loss seems to be minimal, for those tied into Google My Business Messaging, Allo is a bigger deal.

Messaging

Allo, Google’s Messaging app, is saying good-bye in March 2019. Predictions are that Messaging within Listings will also go away, however it was recently noticed that some Listings display a larger, more prominent “Message Business” button. Many are hopeful that Google will allow messaging through an app, or through a mobile device.

For many businesses, Listing Messaging is tied into chatbots and drip sequences. If your business relies on Messaging, stay tuned for more updates!

In the example below, you can see two options to Message the business. One in “Message” and the other in “Contact us now.”

Messaging Google My Business Listing

Add Products and Services

Restaurants are long since familiar with the ability to add their menu, pricing and delivery information to Google Listings but most business categories will now see an option to add Products or Services within Info. Businesses can add numerous types of products and services including pricing to the Listing. Interestingly, content added here is only visible on a mobile device AND according to a Google spokesperson, this content does not influence search results.

Don’t let that sway you! In true Google fashion, what does not influence search today is bound to be a top performer tomorrow!

Mobile App

Google updated the 2014 mobile app on Android and iOS to include robust features such as Posting, Locations, Customers, Profiles and more. Most users will find the new app meets all their Listing management needs.

Agencies, however, are not able to use the app to service multiple clients at the same time.

Posts

Many users report seeing a decline in views and clicks to their Posts. Some business categories indicate Posts are no longer visible in search results. Google claims this is a temporary reduction but we are watching this trend closely.

For the time being, we recommend continuing to post keyword-friendly content to your Listing.

Google Guarantee

For a very select few business categories, Google is testing a Google Guarantee Program. This gives a business an “endorsed by Google” badge and drastically increases consumer confidence. Read the details on Google’s support page.

Agency Users

If you are an agency user, like Above the Fold, good news this month! Within the Agency dashboard, spreadsheets can be uploaded and downloaded to quickly integrate customers with multiple locations.

Spam Detection

Google will never call you to confirm details on your listing, offer to optimize your listing or threaten to close your listing. These are spam phone calls and if you receive a call protect yourself. Do not give any personal or identifying information.

Google My Business App

April 2018
Add a Business Description

By Google My BusinessOne Comment

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

How to Add a Free Google My Business ‘Description’ Immediately to Get Your Website Noticed

Google is at it again. Shaking up the top Listings.

You can expect to see some significant movement in Listings in the coming weeks. If you’d like to see your business move up in the Listings, now is the time to act. If you’re not familiar with Google My Business Listings, the image below depicts a common search result with 3 Listings.

Google My Business Snack Pack of Listings by Above the Fold Canada

The Top 3 Listings are Google’s Best Search Results

Google My Business has added the ability (re-added is more accurate) to include a 750-character Description to your Listing. This description is a search-friendly, keyword-rich statement about who your business is and what you do.

If local marketing is important for your business, then you need to make time to update your Listing today.

Here’s how:

  1. Log in to Google My Business here.
  2. Look to the top right, click Sign-In.
  3. Under Locations, choose the Listing you’d like to add a Description to.
  4. Look to the Menu on the left-hand side of your screen on desktop. (At present, it does not appear that these changes can be made from a mobile device.)
  5. Click Info on the left-hand Menu.
  6. Scroll down past Website and Attributes. The next selection is Add business description.
  7. Add up to 750 characters describing your business. Use customer search terms, keyword descriptors and any other key ‘findable’ terms.
  8. When complete, click Apply.

It can take up to 3 days for changes to appear.

Google Continues to Up the Ante

Google continues to up the Listing ante with Descriptions, following the success of Posts and Messaging. As a local business owner, this super-charged listing service is a fast-tracked opportunity to get found.

Prefer to hire a professional writer for your Description? We’ll write it for you! Just email us here.

How will the Description Help Get My Business to the Top of Google

You can expect to see descriptions in search results, listing descriptions and matched carefully with Google’s ever-changing algorithm. While the algorithm itself is not for the faint of heart, what we do know for definite, is playing by Google’s rules will get your business found by more customers, more often.

Take Time Today and Update Your Listing

Here are the guidelines to consider, as stated on Google My Business.

Business description guidelines

“Published content should highlight what makes your business unique. You can use this field to provide useful information on services and products offered, as well as the mission and history of your business.

You should be upfront and honest about the information provided, focusing on content that is relevant and useful to your customers to understand your business.

Content published in this field should not:

  • Be misleading to users. Do not provide inaccurate or false information about your business or the services and products offered.
  • Display low-quality, irrelevant, or distracting content. For example, misspellings, gimmicky character use, gibberish, etc.
  • Focus on special promotions, prices, and offer sale. Examples of content not allowed include, “Everything on sale, -50%” and “Best bagels in town for $5!”
  • Display links. No links of any type are allowed.
  • Display offensive or inappropriate content:
    • Harassing, bullying, or hateful content. Published content must not promote hatred or incite violence against individuals or groups based on ethnic origin, religion, disability, gender, age, veteran status, sexual orientation, or gender identity.
    • Content containing obscene, profane, or offensive language.
    • Content promoting and encouraging violence or terrorist activities.
    • Sexually suggestive or explicit content. Content must not include profanity, sexually graphic and offensive slang terms, terms that are common signals for pedophilia, content that promotes pedophilia, bestiality, or sexual violence, or content that promotes escort services or other services that may be interpreted as providing sexual acts in exchange for compensation.
  • Display un-permitted content:
    • Do not upload content related to the sale of dangerous and illegal products or services.
    • Do not upload content that exploits or abuses children.”

To read more, please visit Google My Business Support.

Share Your Description

Ready to write your description? Keep in mind the search-friendly, keywords customers use to describe your business or find your business and start with these descriptive terms. Expand your description based on what you want customers to think and feel, when they think of your business.

Willing to share? Leave your description for our readers below to get ideas for their business and share this post for other local business owners.

Power Up Your Business with a Free Google Listing

Listings are a crazy, powerful tool for customers to find your business. Don't miss out on the free webinar!

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Google My Business App

September 2017
Add “Posts”

By Google My Business2 Comments

The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Google My Business Stands Out with “Posts.”

Are you familiar with Google My Business? Google My Business is one of the most powerful resources to find ready-to-buy customers. Take a few minutes to learn all about this free Listing service from Google or let’s just say that Google My Business is all kinds of awesome. For free.

In June 2017, Google announced that business owners could use their GMB Listing to also include a “Post.”  Whatchu talkin bout Willis?! (And if you’re old enough to understand that social meme, you’ll really appreciate this post!)

**Updated April 2018. Google My Business now includes the ability to add a ‘Description.’ Read more information here.**

A Direct Pipeline to Google

What good is a “Post” on a GMB Listing? Think of it this way…a direct pipeline to Google and free advertising!

GMB “Posts” allow business owners to publish content to their Listing to promote sales, coupons or communicate with customers and potential customers.  Here is a sample GMB Listing with a Post.

GMB Business ListingJazzes it up pretty good! If you have not yet taken advantage of this free opportunity, go ahead and give it a try today!

There are a couple things you should know before you get started.

  • Google My Business Posts expire one week after posting.  Be sure to keep fresh content posted.
  • You can add text, images, events, buttons and links to other web content.

Ready to get started?  Here’s how:

  1. Sign in to your Google My Business account here.
  2. If you have multiple locations, click Manage location for the correct location.
  3. Click Create post. Or click Posts from the menu.
  4. The “Create Post” screen will appear. Just enter the relevant information.
  5. Once you’ve created your post, click Preview. If it looks good, click Publish in the top right corner of the screen.

Working from Mobile? Click here for a more specific explanation direct from Google.

If you use an app to schedule your social media, you will want to consider an app that can post to GMB and all of your social channels. The app we recommend is called Social Marketing. The link will open a new window to the Above the Fold Marketing Store.

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.

 

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!

 

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.

 

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.

 

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.

 

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!