The latest updates on Google My Business.
This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.
Updates to Name, Address & Phone
Google displays the date a listing was last updated when customers search for a business category. This is a significant change, as customers make their purchase decision based on up-to-date information. At a minimum, listing owners need to Post to their listing weekly and update hours, holidays, products and services as changes occur.
Google Guarantee for Listings
The little green star of the Google Guarantee is coming to Google Listings.
The rumors are true; Google is planning to charge for listings.
At this time, a very few select US local business categories have the option to pay $50 per mos to receive the green star.
It is expected that the demand for the service will be very significant. Watch for the option to upgrade your local service listing with a message similar to this one.
No word on timing when we can expect to see the option in Canada.
Google introduced four new attributes for listings:
- Online Care
- Online Appointment
- Online Estimates
- Online Classes
- Appointment required
- Mask required
- Staff wear masks
- Staff get temperature checks
- Temperature check required
- Black Owned Business (US only)
Attributes help your customers differentiate your business from another. Have free wi-fi? Curbside pickup? These are important decision points for customers and will determine which business a customer selects.
Attributes are pre-determined by Google but must be activated by the listing owner. Find Attributes in your Google listing under the Info menu, immediately after Products & Services.
- A “hard suspension” causes the business listing to be removed entirely from search and Google Maps. This is the most common type of suspension.
- A “soft suspension” leaves the listing available, but the account owner can’t manage it.
- Name and address errors are the most common infractions.