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By September 7, 2017October 4th, 2023No Comments

Empower a business owner to succeed and her community will thrive.

Teach a man (or woman!) to fish and he’ll eat for a lifetime.  This quote from 1885 holds true today; even in our world of technology.

Today, we would say, “Empower a business owner to succeed and her community will thrive.”

Google indicated late in the fall, search trends are changing. See below to understand how your business may be impacted.

  1. Consumers are searching for the “BEST” product and/or service within their search terms.  Sell coffee?  Consumers want the best coffee.  Sell cars?  Consumers want the best cars.  Sell insurance? Consumers want the best insurance product.  You get the idea.
  2. Near me. Consumers want to find businesses in close proximity to where they are when they search. Restaurant, clothing, service-based businesses. Everyone is impacted by the near-me search.

Consumers are searching for the “best” product and service in all search categories.  This trends towards consumers seeking the best, means business owners need to continue to put their “best” foot forward in promoting their products. No one person or business can be the “best” at everything.  Knowing your customer and knowing your products or services is key to being able to engage with your customers.

“Near Me” Searches

Business owners can ensure their business is included in search results for “near me” by keeping business listings up-to-date, and creating as many listing as they can manually sync. Alternatively, there are a variety of listing sync services available. These services keep 100’s of listing sites up-to-date with the most current hours, address, sales, menus, services and specials. If “near me” is a relevant search for your business, a listing sync service can save you hundreds of hours throughout the year. Watch this quick video to learn more about how listing sync works.

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.


Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!


Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!


Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.


Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.



Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google.Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers.If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.