Favicons are the Google equivalent of being picked first for gym.
And everyone wanted to be picked first!
Do You Know These Businesses Just Based on Their Favicon?
If you can name more than three, then you already understand the importance of using an easily recognizable visual symbol to represent your brand. (See the bottom of this post for answers.)
Google search results include a small icon on the left hand side to help searchers distinguish between businesses they know and those they don’t. When your favicon, or image, is recognizable by potential customers, they are more likely to pick you first for gym, er, I mean pick your business’ website over your competitors.
This change of heart on Google’s part is largely related to paid advertisers. Google wants advertisers to succeed and one of the easiest ways to do this is to make it more difficult to separate paid ads from organic results. The favicon becomes one more opportunity for your business to stand out from the crowd.
Curious If Your Website has a Favicon, or Which Image Google is Using?
Check out this favicon test tool (Don’t mind the poor English, the tool was built in Amsterdam.) If the image that appears after the test is not your favicon, or is the default favicon for your website management tool (CMS), then the favicon has not been updated. See below for details on updating your favicon.
Search Results are Not the Only Reason to Use a Favicon.
Has your browser ever looked like this?!
If this makes your heart beat faster, this is why a favicon might be your new BFF. How can anyone possibly figure out what tab they were on, EXCEPT based on the favicon! That little picture that says so much to the potential customer. It says, “hey pick me, I’m the business you were looking for!”
A Favicon Can be Optimized (ie made Google Friendly):
- Create an authentic 16×16 image. Try to select something other than your logo.
- Simple is more effective for customer recall.
- Minimize the background colours.
Currently Google has limited guidelines for favicons except the dimensions however, the SEO community agrees guidelines are needed. Misuse is already commonplace. Impostor businesses are using similar images to large brands in an attempt to grab their click-thru traffic. How long will it be til someone grabs the Google “G” logo and uses it as a favicon?!
Keep the Following in Mind as You Select Your Favicon:
- The favicon and homepage must be crawlable by Googlebots (no nofollows).
- Your favicon needs to be square.
- Keep your favicon on brand.
- Google will not display an image deemed inappropriate.
Ready to Get Picked First?
Favicon settings are inside your website management tool. You will need 3 sizes prepared at a minimum; 14×14, 114×114 and 144×144 preferably in .png or .ico format. If reading that last sentence feels like a new language, chat us up here and we’ll help you out!
Have You Google'd Yourself Lately?
Learn how to create more raving fans for your business and find ready-to-buy customers!
Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!
Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.
Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.
I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.
Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!
I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.
Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.
Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.
Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.
Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.
Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!
Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!
Comprehensive marketing knowledge delivered in an easy to understand way.
Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!