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Websites that Work (For You!)

Websites that work. It’s our mantra around here lately.  We see a lot, let me repeat, A LOT of websites that don’t work. And by work I mean, do your work for you. Convert customers. Make sales. Book appointments. Make sales. Talk to customers. Make sales. Capture leads. Make sales.

Appearances Only Go So Far

You don’t have to tell us. Business is tough. And if you own your own business, it’s even tougher. There’s not enough hours in the day. We do it too. We use our website to book appointments. We use Messenger to talk with customers. Don’t get us wrong, we love people and we love to talk to people. We simply need our website to do some of the work. We made a huge investment in our website; now we expect it to do some of the work.

The appearance of a website only goes so far. (As in life! :)) And at some point your website needs to work for you.  Websites are built to promote a business, showcase products, highlight special promotions, communicate with customers and in some cases provide password protected content.

Looks Will Fade. Your Website Needs to Work.

Beyond the content, the images, the search-friendly page names, is your website doing it’s fair share of the work? Think about it. If you had the privilege, (and by privilege I mean are old enough to remember), of buying traditional advertising a few years ago, you expected the promoted sale to be a success. You expected customers to be aware of your promotions. You knew you were successful when the neighbours mentioned they heard you on the radio (on the Secret Life of Entrepreneurs?!). Now don’t misunderstand, looks and appearances will get you going, but sooner or later, looks will fade and now you need a site to do its share of the work and carry on its share of the conversations (with customers).

A Website is Your Storefront

What’s changed? Well first, how much advertising reaches each of us daily has exploded. Advertising content comes at us from every possible direction. Our brains have learned to selectively tune it out to protect our heads from exploding! We naturally block out the information that is not of interest, and have heightened awareness for the ads that are of interest. (Ever notice after you buy a new car, that everyone is driving the same car? That’s heightened awareness.  Read on if you want to see cognitive dissonance used in a blog post too!)

Second, just because we build it, doesn’t mean they will come. Baseball dreams or not, building a website is the same as opening your storefront. A website is not just part of doing business; it IS your storefront. Just as you need your lights on, and doors unlocked for customers to enter, so to do you need your website up and running. There was a statistic reported by Google a few months ago claiming customers trust businesses with websites 70% more, than those without.

Listen to Your Website

Many customers come to us saying, I built it, where are they? (customers). Those businesses are posting content to social media and are unable to determine if Followers are customers.

A website that works, pulls it’s weight. It’s one that tells you about your visitors. Tells you where your website users come from (ie how they find your site). A website that works can tell you where your visitors live, their age, gender and even their interests. Websites are very telling when you put them to work.

Let your website do some of the heavy lifting for you. Not sure how? Start with our free assessment of your website and online properties and finish with a detailed plan of action to set you on a path to a website that works.

We Create Websites that Work

When it’s time to tune-up your website or create a new one, we can design a website to meet your business goals and your budget. Your website is a strategic tool to grow your business, promote your products and services and communicate with your customers. As the largest marketing store in Saskatchewan, we provide straight-forward prices, all-inclusive services and no hourly fees or up-charges.

Have You Google'd Yourself Lately?

Learn how to create more raving fans for your business and find ready-to-buy customers!

Marketing by

Jim Aho

Jim Aho

Barb is one of the brightest marketing stars out there. She’s smart, genuine and driven to succeed. I recommend her most highly.


Karen Wotherspoon

Connections Family Resource Centre

Barb makes the world of digital marketing easy to understand for those of us who aren’t so technologically savvy! Its obvious she has tons of knowledge and is passionate about her work.


Jeff Salisbury

Barb is a pleasure to work with. She’s driven and incredibly knowledgeable with a multitude of digital marketing tactics and strategies.

Luke Rossmo

Luke Rossmo

Barb is exceptional in her domain. Her unique approach is invaluable and leads to increased exposure which leads to increased business. She is also very approachable and genuinely cares about her clients. She also effectively conveyed information in a way that allowed me to understand.


Mark Melby

Mark Melby

Barb is well versed in the digital world and knows what is currently working in the social media arena. Our visit and discussion around communication and it’s importance was very enlightening and informative. Highly recommend talking to Barb!

Robyn Michon

Robyn Michon

I came to Barb feeling frustrated with my marketing. It always felt like a guessing game. Barb has empowered me by showing me how to use data to purposefully decide where and how to market my services.

Angie Hicks

Humanly Branding & Marketing

Barb brings you decades of marketing smarts combined with a deep understanding of how to use the latest digital tools to make sure you’re seen online. Get her in your corner!


Michelle Sellars

Cascadia Dog Training

Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!

Nadine Howard

Healthy Lifestyles Nadine Howard

Barb has been a life and business saver for me! Building an online presence for your business isn’t easy and takes precious time, but Barb helped me tremendously! She knows what she’s doing, and so great to work with! I highly recommend her. I’ll definitely continue to work with her on an ongoing basis!


Sherry Knight

Sherry Knight

Here I am trying to build a brand and along comes Barb McGrath showing me how to focus growing that image! Wow, it has been a wild ride – each time we meet I learn something new I can apply. It is exciting and daunting, all at the same time. Barb is there each step of the way and slowly, I am learning what I need to know in order to build that brand.

Thank you Barb! You are so knowledgeable and also such an inspiration – marketing in the digital world is different. Yet, knowing that and working with the digital world are so very different when it comes to branding and marketing.

Stephanie Cory

clipnclimb Saskatoon

Barb is awesome to work with! She really understands our business and is very attentive to our needs. I’d recommend her services to everyone looking to grow their business’ online presence. Thanks for everything Barb!

Roxanne Brown

Roxanne Brown Jewellry

I’m looking forward to incorporating all of the great suggestions that I got to help move my company along in the area of social media.

Roxanne Brown

Gary Weisbrodt

Gary Weisbrodt

Comprehensive marketing knowledge delivered in an easy to understand way.



Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.

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