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The latest updates on Google My Business.

This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business.

Google My Business Stands Out with “Posts.”

Are you familiar with Google My Business? Google My Business is one of the most powerful resources to find ready-to-buy customers. Take a few minutes to learn all about this free Listing service from Google or let’s just say that Google My Business is all kinds of awesome. For free.

In June 2017, Google announced that business owners could use their GMB Listing to also include a “Post.”  Whatchu talkin bout Willis?! (And if you’re old enough to understand that social meme, you’ll really appreciate this post!)

**Updated April 2018. Google My Business now includes the ability to add a ‘Description.’ Read more information here.**

A Direct Pipeline to Google

What good is a “Post” on a GMB Listing? Think of it this way…a direct pipeline to Google and free advertising!

GMB “Posts” allow business owners to publish content to their Listing to promote sales, coupons or communicate with customers and potential customers.  Here is a sample GMB Listing with a Post.

GMB Business ListingJazzes it up pretty good! If you have not yet taken advantage of this free opportunity, go ahead and give it a try today!

There are a couple things you should know before you get started.

  • Google My Business Posts expire one week after posting.  Be sure to keep fresh content posted.
  • You can add text, images, events, buttons and links to other web content.

Ready to get started?  Here’s how:

  1. Sign in to your Google My Business account here.
  2. If you have multiple locations, click Manage location for the correct location.
  3. Click Create post. Or click Posts from the menu.
  4. The “Create Post” screen will appear. Just enter the relevant information.
  5. Once you’ve created your post, click Preview. If it looks good, click Publish in the top right corner of the screen.

Working from Mobile? Click here for a more specific explanation direct from Google.

If you use an app to schedule your social media, you will want to consider an app that can post to GMB and all of your social channels. The app we recommend is called Social Marketing. The link will open a new window to the Above the Fold Marketing Store.

Find more Ready-to-Buy Customers with the Ultimate Google Listing Guide with Step by Step Instructions.

Get your free copy today!

Gary Weisbrodt

Gary Weisbrodt

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Barb McGrath’s been cracking the online code for nearly 20 years. She helps local businesses get to the top of Google with digital marketing training, web design, SEO, online reputation and advertising. Most importantly, she’s earned the trust of Google. Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers and make it rain money. She is the host of the Secret Life of Entrepreneurs, a local radio show and iTunes and Google Podcast.


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